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11) Why is digital marketing important?
Wider audience- With traditional methods of marketing, your efforts get
limited to a particular demographic but with digital marketing, your
presence can be felt globally, hence reaching a wider audience.
Compete with the big forces- If Reliance is on social media, so can be
you. Now the marketing opportunities are not limited to big businesses
alone, but anyone can use digital marketing methods for their benefit,
hence placing a small brand also in the major leagues.
Reach to potential customers- Earlier it was difficult to reach out to
potential customers, but with the efforts of digital marketing it has
become easy to identify and reach the target audience. Targeting the
potential audience will yield better results.
• Track the reach- Traditional marketing methods were hard to track. It
is difficult to track how many people saw a particular billboard and
ultimately made the purchase, but with digital marketing, it is
possible with various tools that help to track the social media
presence, website activity, etc.
• Return on Investment- Based on the Litmus report, email marketing
ROI stands at 4,200% or 42x. For every dollar brands invest in email
marketing, they receive $42 in return. This is the kind of return we are
talking about. It is huge and hence it would be a great decision to
invest in digital marketing opportunities and see your business grow.
12) Fundamentals of Digital Marketing
• SEO
• Online Advertising
• Content Marketing
• Email marketing
• Social Media Marketing
• Pay-per-click
• Mobile Marketing
• Affiliate/Influencer Marketing
• Video Marketing
• Audio Marketing

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Basic DM concepts.pptx

  • 1. 11) Why is digital marketing important?
  • 2. Wider audience- With traditional methods of marketing, your efforts get limited to a particular demographic but with digital marketing, your presence can be felt globally, hence reaching a wider audience. Compete with the big forces- If Reliance is on social media, so can be you. Now the marketing opportunities are not limited to big businesses alone, but anyone can use digital marketing methods for their benefit, hence placing a small brand also in the major leagues. Reach to potential customers- Earlier it was difficult to reach out to potential customers, but with the efforts of digital marketing it has become easy to identify and reach the target audience. Targeting the potential audience will yield better results.
  • 3. • Track the reach- Traditional marketing methods were hard to track. It is difficult to track how many people saw a particular billboard and ultimately made the purchase, but with digital marketing, it is possible with various tools that help to track the social media presence, website activity, etc. • Return on Investment- Based on the Litmus report, email marketing ROI stands at 4,200% or 42x. For every dollar brands invest in email marketing, they receive $42 in return. This is the kind of return we are talking about. It is huge and hence it would be a great decision to invest in digital marketing opportunities and see your business grow.
  • 4. 12) Fundamentals of Digital Marketing • SEO • Online Advertising • Content Marketing • Email marketing • Social Media Marketing • Pay-per-click • Mobile Marketing • Affiliate/Influencer Marketing • Video Marketing • Audio Marketing