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Fab four social media pp

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Nichelle, Jackie, Allan, Damon

Social Media
1 of 5
FAB FOUR NICHELLE L. LANE, ALLAN MEIRA, JACQUELINE SHIN & DAMON WILLIAMS PAGES 17.10- 20
DEFINITION OF SOCIAL MEDIA Social Media refers to online communities that are participatory conversational and fluid.
2. SOCIAL MEDIA IN ADVERTISING AND MARKETING • Annoying and distracting • Product Reviews are important • TV Commercials are more relevant
3. SOCIAL MEDIA IS IMPORTANT TO ONLINE PRODUCTS BECAUSE: • Produce • Publish • Control • Critique • Rank
4. IMPORTANT ELEMENTS OF ADVERTISING IN SOCIAL MEDIA • WOM • Click Through Rates • Cost Per Click • Buzz

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Fab four social media pp

  • 1. FAB FOUR NICHELLE L. LANE, ALLAN MEIRA, JACQUELINE SHIN & DAMON WILLIAMS PAGES 17.10- 20
  • 2. DEFINITION OF SOCIAL MEDIA Social Media refers to online communities that are participatory conversational and fluid.
  • 3. 2. SOCIAL MEDIA IN ADVERTISING AND MARKETING • Annoying and distracting • Product Reviews are important • TV Commercials are more relevant
  • 4. 3. SOCIAL MEDIA IS IMPORTANT TO ONLINE PRODUCTS BECAUSE: • Produce • Publish • Control • Critique • Rank
  • 5. 4. IMPORTANT ELEMENTS OF ADVERTISING IN SOCIAL MEDIA • WOM • Click Through Rates • Cost Per Click • Buzz