The document discusses perceptions and behaviors related to intellectual property and counterfeit goods. It found that 96% of people think it is important for inventors, creators, and artists to be able to protect their rights. Additionally, 84% agree that innovation and intellectual property go hand in hand. However, 73% are unsure about what is legal under copyright law in the UK. The document also notes that twice as many men illegally download content compared to women.

1. PERCEPTIONS
96%
THINK
IT IS
IMPORTANT
THAT
INVENTORS CREATORS ARTISTS
CAN PROTECT THEIR RIGHTS
SAY IT IS
NOT
ACCEPTABLE
TO BUY
COUNTERFEIT
LUXURY
PRODUCTS
84%
INNOVATION & IP
GO HAND IN HAND
3/4 AGREE THATOVER
AWARENESS
BELIEVE BUYING
DISCOURAGES
INVENTING NEW
PRODUCTS AND
INTRODUCING
THEM TO THE
MARKET
COMPANIES FROM
COUNTERFEIT GOODS
69%
BELIEVE
THAT
COMPANIES
THAT CREATE
IP CONTRIBUTE
SIGNIFICANTLY
MORE TO ECONOMIC
GROWTH & JOBS
73%ARE NEVER QUITE
SURE WHAT IS
LEGAL &
ILLEGAL UNDER
COPYRIGHT LAW
IN THE UK
BEHAVIOUR
52%
29%
15-24
YRS
OLD
55-64
YRS
OLD
AS
SMART
PURCHASES
SEE
COUNTERFEITS
ONE TENTH
ADMIT TO
IP INFRINGEMENT
IN THE LAST
12 MONTHS
TWICE AS
MANY MEN ARE
REPORTED TO
ILLEGALLY
DOWNLOAD
80%
PREFER TO
DOWNLOAD
CONTENT
VIA
AUTHORISED
PLATFORMS
ONE THIRD
OF YOUNG EUROPEANS
FIND ILLEGAL OFFERS
MORE ATTRACTIVE
AS AN ACT OF
SEE
38%
© FRKelly European Patent and Trademark Attorneys
SOURCES
http://bit.ly/OHIM_European_citizens_and_Intellectual_Property-perception-awareness-and-behaviour
http://www.consumerfocus.org.uk/files/2010/10/Consumer-Focus-Time-to-change-the-tune.pdf