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Empowering Modern Finance:
The CFO as Technology Evangelist
Dee Houchen
Snr Product Marketing Director
Oracle
Oracle Confidential – Internal/Restricted/Highly Restricted

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Corporation
•$38.5B in revenue on a trailing twelve-month basis *
•400,000 customers in 145 countries
•$34B in R&D since 2004
•$60B on more than 100 acquisitions
•More than 25,000 partners
•More than 120,000 employees
•18,000 customer support specialists, speaking 29 languages
•17,000 implementation consultants
•2.2 million students supported annually
•#1 in 50 product/industry categories
•#2 software company in the world
•#2 cloud company in the world
•More than 17,000 patents worldwide
•36,000 developers and engineers
•15 million developers in Oracle online communities
•900 independent Oracle user groups with 500,000 members
Scale
Innovation
3
* GAAP revenue reported in USD as of August 31, 2014

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Last Year’s Survey
Source: The CFO as Catalyst for Change, Longitude, Oracle and Accenture, May 2013
Lack of time
Consumed with costs, economic volatility, and organizational complexity
Insufficient collaboration a barrier to strategic effectiveness
Lack of familiarity with technology
Growing strategic influence of CFOs
CFOs are poised to become more effective change agents
CFOs turning to technology to meet new expectations & expanded role

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Things Are Changing
Cost – Containment Strategies
Weak Collaborations
Technology Wary
Investments in growth
Strengthening Partnerships
Technology Advocate

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Survey Sample
1,275
29%
21%
41%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
250 - 500m
500m -1bn
1bn - 5bn
> 5bn
Revenue
975
300
Respondents
Senior finance executives
Line of business executives
North America
21%
Europe
52%
Middle East & Africa
7%
Latin
America
5%
Asia Pacific
15%
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014 Source: Empowering Modern Finance – The CFO as Technology Evangelist, published by Oracle and Accenture, March 2014

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Key Findings in Modern Finance
The modern CFO is the evangelist for technology adoption
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014
Source: Empowering Modern Finance – The CFO as Technology Evangelist, published by Oracle and Accenture, March 2014
Modern finance can enable maximum operational productivity and efficiency
Modern finance delivers insight and value to the rest of the business
Modern finance acts as a service-oriented, strategic partner to the business

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The Modern CFO is a Technology Evangelist

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Question 1:
Is the CFO / finance division playing a crucial role in technology innovation?

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0%
10%
20%
30%
40%
50%
Strongly Agree
Slightly Agree
Neither
Slightly Disagree
Strongly Disagree
Global
EMEA
MEA
Americas
APAC
When asked whether they agree with this statement.
Our CFO is a Strong Evangelist for Technology
Overall strongly agree - 41%
EMEA - higher % agree
APAC is more ambivalent
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Our CFO is an Evangelist for Technology
Finance vs. Other Business Executives
When asked whether they agree with this statement
Consensus
67%
Within finance function
68%
Outside finance function
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Cost and ROI are major drivers for cloud and mobile
Improved business agility is most associated with mobile
The value of big data is similar across traits
Timelines of decision making
Emerging Technologies Generate Tangible Value According to Respondents
0
5
10
15
20
25
Mobile
Social
Cloud
Big Data
Timeliness of decision making
ROI
Time to value
Reduce costs
Agility
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Question 3:
Have you deployed mobile applications around finance?

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Applications Already in the Cloud
0%
5%
10%
15%
20%
25%
30%
Financial accounting
Planning budgeting &
forecasting
Human resource systems
Financial consolidation &
reporting
Core financials being moved to cloud (24%)
Only 21% of respondents have moved their business intelligence and analytics to the cloud
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Which Applications are You Moving to the Cloud within the Year?
0%
5%
10%
15%
20%
25%
30%
Travel & expense
Logistics
Human resource systems
GRC
Procurement
Financial accounting
Financial consolidation & reporting
CRM
Business intelligence & analytics
Planning budgeting & forecasting
Planned for Next Year
Planning and budgeting is the clear leader
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Barriers to Adopting Technologies to Reshape Finance
0
5
10
15
20
25
30
35
40
Lack of senior mgmt support
Ability to transform uncertainty
Staff capacity to change
Investment required
Legacy IT complexity
Uncertainty over benefits
Security concerns
Uncertainty on ROI
Focused on higher priorities
Lack of internal skills
Integration risks
EMEA
Global
Risks associated with system and technology integration especially in EMEA- 57%
Change management is a key theme
No lack of senior management support
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Modern Finance Delivers Insight and Value to the Business
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Finance Underrates Its Performance
A.Finance allows for automated alerts regarding potential GRC-related issues in the business.
B.Finance allows for dynamic financial planning and forecasting, based on near real-time business data.
C.Finance proactively analyzes the links between various key performance indicators, to improve operational performance.
D.Finance helps facilitate scenario planning and / or modeling, using live business data to underpin this.
E.Finance provides business unit leaders with a daily up to date view of how actual business performance is matching up against budgets.
F.Finance supplies real-time information to support executive decision-making.
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014
0
10
20
30
40
50
F
E
D
C
B
A
Below Expectations
Finance
Non Finance

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How Timely is Your Insight Delivery?
0%
5%
10%
15%
20%
25%
30%
More than 1 month
Monthly
Never more than 7 days old
Never more than 1 day old
Up to the minute
Improvement compared to earlier studies
The data is delivered more timely but there is still room for improvement
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Question 3:
Do you plan to move finance processes to the cloud?
A.In next 12 months
B.Next 2 years
C.Never

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How Frequently Do You Plan and Forecast?
No event based planning or forecasting
Majority plan on a quarterly basis and forecast half yearly
Planning
Annually
11%
Ongoing / Rolling
9%
Monthly
26%
Quarterly
30%
Half yearly
24%
Forecasting
Annually
9%
Ongoing / Rolling
15%
Monthly
22%
Quarterly
21%
Half yearly
33%
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Modern Finance Acts as a Service- Oriented Strategic Business Partner
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Performance Perception on Key Finance Function Deliverables
0%
10%
20%
30%
40%
Manage and control governance, risk & compliance issues
Analyze data to uncover trends & forecast future performance
Plan & budget accurately
Provide timely & relevant finance data
Collaborate with other department
Finance
Non-Finance
There is a performance gap perception on the “excellence” of finance’s deliverables
The business expects more from Finance and the CFO – especially in higher-growth companies
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Modern Finance Enables Maximum Operational Productivity and Efficiency
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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How Many Disparate Financial Systems are Used?
GRC
Above 20
10%
1
20%
11 - 20
15%
6 - 10
20%
2 - 5
35%
Financial Reporting
Above 20
11%
1
16%
11 - 20
18%
6 - 10
28%
2 - 5
27%
Planning & Budgeting
Above 20
9%
1
28%
11 - 20
11%
6 - 10
23%
2 - 5
29%
Financial Systems
Above 20
8%
1
19%
11 - 20
17%
6 - 10
24%
2 - 5
32%
Reporting has the most disparate systems
Over 50% of companies have more than 6 financial systems
More companies have a single budgeting system
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Increase in Analyst and Treasury Personnel
Skill set focused on being a partner to the business
Staffing Trends Over the Last Two Years
0
10
20
30
40
50
60
70
Clerks
Systems staff
Internal audit
Mgmt accountants
Treasury
Analysts
Increase
Same
Decrease
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Future Staffing Trend
Growth stronger than decline
Size of Finance Function
Decrease
11%
Increase
34%
Same
55%
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Almost 60% agree
<20% disagree
Finance Processes Remain Predominately Manual and Paper-Based
Manual Processes
Disagree
5%
Strongly Agree
28%
Slightly Disagree
13%
Neither
23%
Slightly Agree
31%
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Question 4:
If you have plans to restructure the skills in you finance department will new mobile & social technologies change the way you structure and run Finance processes?

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Top Priorities for Finance
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Improve financial close
Improve planning and forecasting
Enhance risk
Improve transactional efficiency
Improve analytics
Reduce cost of finance
Improve collaboration
Increase flexibility
Increase speed of response
Restructure finance skill set
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Key Implications: Moving Forward
Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014

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Source: Longitude Survey results for Empowering Modern Finance – The CFO as Technology Evangelist, commissioned by Oracle and Accenture, March 2014
Key Implications
Insights and Value
•Common finance language
•Real-time data that matters
Strategic Business Partner
•Embed finance staff
Productivity
•Outsource and automate
•Integrated business service
Technology
•Identify where cloud can make immediate impact

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Questions & Answers

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