A survey of 750 respondents on expected behavioral and purchase trends once COVID-19 if and when shelter in place restrictions are lifted.

1. COVID-19 Survey
May2020

2. 2Consumer Tech for the 99%
10%
5%
7%
12%
10%
7%
12%
5%
5%
6%
10%
14%
6%
5%
58%
50%
53%
42%
36%
40%
15%
15%
27%
22%
23%
23%
28%
41%
12%
13%
13%
14%
16%
19%
27%
When COVID-19 restrictions are lifted, do you expect to spend more or less time
driving yourself (instead of ride-share, buses, trains) than you did before shelter in
place orders?
2 months into COVID-19 restrictions, do you feel more or less confident in your
own DIY abilities to accomplish tasks you hadn't known you were capable of?
When COVID-19 restrictions are lifted, will you feel more confident or less
confident to perform DIY tasks around your home without the help of a contractor?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
exercising at home than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
cooking at home than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
planning unique experiences and activities than you did before shelter in place
orders?
On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a
lasting impact on your daily purchasing habits (coffee, lunch, transportation)
Expected Behavior Change
Significantly Less Less No change More Significantly More

3. 3Consumer Tech for the 99%
16%
10%
20%
9%
13%
11%
13%
16%
8%
13%
10%
13%
22%
12%
43%
56%
46%
59%
46%
43%
43%
18%
20%
14%
14%
20%
14%
22%
7%
6%
7%
8%
9%
10%
9%
When COVID-19 restrictions are lifted, do you expect to spend more or less money
on restaurant food delivery than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to integrate more or less
online learning into your children's education than you did before shelter in place
orders?
When COVID-19 restrictions are lifted, do you expect to purchase more impulse
drinks during the workday (Starbucks, Dunkin) or fewer (brew your own) than you
did before shelter in place?
When COVID-19 restrictions are lifted, do you expect to install and try more or less
new mobile apps than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less money
on clothing and fashion than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
watching at home entertainment (Netflix, Hulu, HBO) than you did before shelter in
place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
personally engaged in digital learning than you did before shelter in place orders?
Expected Behavior Change
Significantly Less Less No change More Significantly More

4. 4Consumer Tech for the 99%
68%
47%
40% 40% 36% 34% 32%
-17% -12%
-25%
-10%
-22%
-13%
-25%
Have more or less of a
lasting impact on your
daily purchasing habits
(coffee, lunch,
transportation)?
Spend more or less
time planning unique
experiences and
activities than you did
before shelter in place
orders?
Spend more or less
time cooking at home
than you did before
shelter in place
orders?
2 months into COVID-
19 restrictions, do you
feel more or less
confident in your own
DIY abilities to
accomplish tasks you
hadn't known you
were capable of?
Spend more or less
time exercising at
home than you did
before shelter in place
orders?
Feel more confident or
less confident to
perform DIY tasks
around your home
without the help of a
contractor?
Spend more or less
time personally
engaged in digital
learning than you did
before shelter in place
orders?
When SIP Restrictions Are Lifted, Do You Expect To:
More (6-9) Less (1-4)

5. 5Consumer Tech for the 99%
25% 27% 25% 25% 24% 22% 21%
-29%
-15% -18%
-32% -33%
-19%
-33%
Spend more or less
money on clothing
and fashion than you
did before shelter in
place orders?
Spend more or less
time driving yourself
(instead of ride-share,
buses, trains) than
you did before shelter
in place orders?
Integrate more or less
online learning into
your children's
education than you
did before shelter in
place orders?
Spend more or less
money on restaurant
food delivery than
you did before shelter
in place orders?
Spend more or less
time watching at
home entertainment
(Netflix, Hulu, HBO)
than you did before
shelter in place
orders?
Install and try more or
less new mobile apps
than you did before
shelter in place
orders?
Purchase more
impulse drinks during
the workday
(Starbucks, Dunkin) or
fewer (brew your
own) than you did
before shelter in
place?
When SIP Restrictions Are Lifted, Do You Expect To:
More (6-9) Less (1-4)

6. 6Consumer Tech for the 99%
*On a scale of 1-7 vs. all others 1-9
4.01
4.54
4.72
4.86
4.98
4.98
4.99
5.23
5.25
5.36
5.45
5.60
5.76
6.11
4.00 4.50 5.00 5.50 6.00 6.50
Integrate more or less online learning into your children's education than you did before shelter
in place orders?
Purchase more impulse drinks during the workday (Starbucks, Dunkin) or fewer (brew your own)
than you did before shelter in place?
Spend more or less money on restaurant food delivery than you did before shelter in place
orders?
Spend more or less time watching at home entertainment (Netflix, Hulu, HBO) than you did
before shelter in place orders?
Spend more or less money on clothing and fashion than you did before shelter in place orders?
Spend more or less time personally engaged in digital learning than you did before shelter in
place orders?
Install and try more or less new mobile apps than you did before shelter in place orders?
Spend more or less time driving yourself (instead of ride-share, buses, trains) than you did
before shelter in place orders?
Spend more or less time exercising at home than you did before shelter in place orders?
Spend more or less time cooking at home than you did before shelter in place orders?
Feel more confident or less confident to perform DIY tasks around your home without the help
of a contractor?
2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY abilities
to accomplish tasks you hadn't known you were capable of?
Spend more or less time planning unique experiences and activities than you did before shelter
in place orders?
Have more or less of a lasting impact on your daily purchasing habits (coffee, lunch,
transportation)?
When SIP Restrictions Are Lifted, Do You Expect To:

7. 7Consumer Tech for the 99%
*Intensity score was calculated by isolating the side with the majority change and weighting those scores to signify how intense the
behavior change is expected to be
7.49
7.62
7.69
7.70
7.71
7.75
7.77
7.78
7.96
When COVID-19 restrictions are lifted, do you expect to spend more or less time
personally engaged in digital learning than you did before shelter in place orders?
2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY
abilities to accomplish tasks you hadn't known you were capable of?
When COVID-19 restrictions are lifted, do you expect to install and try more or less new
mobile apps than you did before shelter in place orders?
When COVID-19 restrictions are lifted, will you feel more confident or less confident to
perform DIY tasks around your home without the help of a contractor?
When COVID-19 restrictions are lifted, do you expect to spend more or less time planning
unique experiences and activities than you did before shelter in place orders?
On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting
impact on your daily purchasing habits (coffee, lunch, transportation
When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking
at home than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time
exercising at home than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less time driving
yourself (instead of ride-share, buses, trains) than you did before shelter in place orders?
Intensity Score for “More Leaning” (6-9, closer to 9 = most intense)

8. 8Consumer Tech for the 99%
*Intensity score was calculated by isolating the side with the majority change and weighting those scores to signify how intense the
behavior change is expected to be
2.41
2.00
1.98
1.80
When COVID-19 restrictions are lifted, do you expect to spend more or less time
watching at home entertainment (Netflix, Hulu, HBO) than you did before shelter in
place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less money on
restaurant food delivery than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to spend more or less money on
clothing and fashion than you did before shelter in place orders?
When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks
during the workday (Starbucks, Dunkin) or fewer (brew your own) than you did before
shelter in place?
Intensity Score for “Less Leaning” (1-4, closer to 1 = most intense)

9. KEY INSIGHTS BY DEMOGRAPHIC
9Consumer Tech for the 99%

10. 10Consumer Tech for the 99%
19.6%
16.6%
11.7%
8.9% 8.3%
7.5%
5.7% 5.1%
4.4% 4.2%
2.2%
1.4% 1.4% 0.8% 0.8% 0.8% 0.6%
CA TX IL NJ NY GA MA PA FL MD VA DC NH DE IN CT WV
Distribution by State
1.3%
21.8%
33.2%
24.6%
14.8%
4.3%
$1-$25,000 $25,001-$50,000 $50,001-$75,000 $75,001-$100,000 $100,000+ Not answered
Distribution by Income Range
90.1%
3.3% 2.9% 3.6%
Large_city Rural Small_town Not answered
City Type
10.8%
32.4%
36.0%
20.9%
Midwest Northeast South West
Region

11. 11Consumer Tech for the 99%
55.3%
44.7%
female male
Gender
18.4%
15.3%
13.2%
7.3%
12.4%
14.8%
18.6%
13 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 and over
Age

12. 12Consumer Tech for the 99%
0% 10% 20% 30% 40% 50% 60% 70% 80%
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting impact on your
daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at home than
you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks during the
workday (Starbucks, Dunkin) or fewer (brew your own) than you did before shelter in place?
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to perform DIY
tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally engaged in
digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising at home
than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on clothing and
fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching at home
entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving yourself
(instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on restaurant food
delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY abilities to
accomplish tasks you hadn't known you were capable of?
12. When COVID-19 restrictions are lifted, do you expect to integrate more or less online learning into
your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new mobile apps
than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning unique
experiences and activities than you did before shelter in place orders?
% No Change by Age Group
13-24 25-44 45-64 65+

13. 13Consumer Tech for the 99%
0% 10% 20% 30% 40% 50% 60% 70%
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting impact on your
daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at home than
you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks during the
workday (Starbucks, Dunkin) or fewer (brew your own) than you did before shelter in place?
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to perform DIY
tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally engaged in
digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising at home
than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on clothing and
fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching at home
entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving yourself
(instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on restaurant food
delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY abilities to
accomplish tasks you hadn't known you were capable of?
12. When COVID-19 restrictions are lifted, do you expect to integrate more or less online learning into
your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new mobile apps
than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning unique
experiences and activities than you did before shelter in place orders?
% No Change by Income Level
< $50k $50-$75k $75-$100k $100k+

14. 14Consumer Tech for the 99%
*Question 12 on a scale of 1-7 vs. all others 1-9
3.50 4.00 4.50 5.00 5.50 6.00 6.50
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting
impact on your daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at
home than you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks
during the workday (Starbucks, Dunkin) or fewer (brew your own) than you did before…
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to
perform DIY tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally
engaged in digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising
at home than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on
clothing and fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching
at home entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving
yourself (instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on
restaurant food delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY
abilities to accomplish tasks you hadn't known you were capable of?
12*. When COVID-19 restrictions are lifted, do you expect to integrate more or less online
learning into your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new
mobile apps than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning
unique experiences and activities than you did before shelter in place orders?
Average by Gender (1-9, 9 = significantly more)
male female

15. 15Consumer Tech for the 99%
3.50 4.00 4.50 5.00 5.50 6.00 6.50
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting impact
on your daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at
home than you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks during
the workday (Starbucks, Dunkin) or fewer (brew your own) than you did before shelter in place?
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to perform
DIY tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally
engaged in digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising at
home than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on clothing
and fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching at
home entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving yourself
(instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on
restaurant food delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY
abilities to accomplish tasks you hadn't known you were capable of?
12*. When COVID-19 restrictions are lifted, do you expect to integrate more or less online learning
into your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new mobile
apps than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning
unique experiences and activities than you did before shelter in place orders?
Average by Region (1-9 scale, 9 = significantly more)
West South Northeast Midwest
*Question 12 on a scale of 1-7 vs. all others 1-9

16. 16Consumer Tech for the 99%
3.50 4.00 4.50 5.00 5.50 6.00 6.50
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting impact
on your daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at
home than you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks during
the workday (Starbucks, Dunkin) or fewer (brew your own) than you did before shelter in place?
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to
perform DIY tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally
engaged in digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising at
home than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on clothing
and fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching at
home entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving
yourself (instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on
restaurant food delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY
abilities to accomplish tasks you hadn't known you were capable of?
12*. When COVID-19 restrictions are lifted, do you expect to integrate more or less online
learning into your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new
mobile apps than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning
unique experiences and activities than you did before shelter in place orders?
Average by Age (1-9 scale, 9 = significantly more)
65+ 45-64 25-44 13-24*Question 12 on a scale of 1-7 vs. all others 1-9

17. 17Consumer Tech for the 99%
*Question 12 on a scale of 1-7 vs. all others 1-9
3.50 4.00 4.50 5.00 5.50 6.00 6.50
1. On a scale of 1-9, do you think COVID-19 shelter in place restrictions will have a lasting impact
on your daily purchasing habits (coffee, lunch, transportation.)
2. When COVID-19 restrictions are lifted, do you expect to spend more or less time cooking at
home than you did before shelter in place orders?
3. When COVID-19 restrictions are lifted, do you expect to purchase more impulse drinks during
the workday (Starbucks, Dunkin) or fewer (brew your own) than you did before shelter in place?
4. When COVID-19 restrictions are lifted, will you feel more confident or less confident to perform
DIY tasks around your home without the help of a contractor?
5. When COVID-19 restrictions are lifted, do you expect to spend more or less time personally
engaged in digital learning than you did before shelter in place orders?
6. When COVID-19 restrictions are lifted, do you expect to spend more or less time exercising at
home than you did before shelter in place orders?
7. When COVID-19 restrictions are lifted, do you expect to spend more or less money on clothing
and fashion than you did before shelter in place orders?
8. When COVID-19 restrictions are lifted, do you expect to spend more or less time watching at
home entertainment (Netflix, Hulu, HBO) than you did before shelter in place orders?
9. When COVID-19 restrictions are lifted, do you expect to spend more or less time driving
yourself (instead of ride-share, buses, trains) than you did before shelter in place orders?
10. When COVID-19 restrictions are lifted, do you expect to spend more or less money on
restaurant food delivery than you did before shelter in place orders?
11. 2 months into COVID-19 restrictions, do you feel more or less confident in your own DIY
abilities to accomplish tasks you hadn't known you were capable of?
12*. When COVID-19 restrictions are lifted, do you expect to integrate more or less online
learning into your children's education than you did before shelter in place orders?
13. When COVID-19 restrictions are lifted, do you expect to install and try more or less new
mobile apps than you did before shelter in place orders?
14. When COVID-19 restrictions are lifted, do you expect to spend more or less time planning
unique experiences and activities than you did before shelter in place orders?
Average by Income (1-9 scale, 9 = significantly more)
<$50k $50-$75k $75-$100k $100k+