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What Next? Australia | webinar Slide 1 What Next? Australia | webinar Slide 2 What Next? Australia | webinar Slide 3 What Next? Australia | webinar Slide 4 What Next? Australia | webinar Slide 5 What Next? Australia | webinar Slide 6 What Next? Australia | webinar Slide 7 What Next? Australia | webinar Slide 8 What Next? Australia | webinar Slide 9 What Next? Australia | webinar Slide 10 What Next? Australia | webinar Slide 11 What Next? Australia | webinar Slide 12 What Next? Australia | webinar Slide 13 What Next? Australia | webinar Slide 14 What Next? Australia | webinar Slide 15 What Next? Australia | webinar Slide 16 What Next? Australia | webinar Slide 17 What Next? Australia | webinar Slide 18 What Next? Australia | webinar Slide 19 What Next? Australia | webinar Slide 20 What Next? Australia | webinar Slide 21 What Next? Australia | webinar Slide 22 What Next? Australia | webinar Slide 23 What Next? Australia | webinar Slide 24 What Next? Australia | webinar Slide 25 What Next? Australia | webinar Slide 26 What Next? Australia | webinar Slide 27 What Next? Australia | webinar Slide 28 What Next? Australia | webinar Slide 29 What Next? Australia | webinar Slide 30 What Next? Australia | webinar Slide 31 What Next? Australia | webinar Slide 32 What Next? Australia | webinar Slide 33 What Next? Australia | webinar Slide 34 What Next? Australia | webinar Slide 35 What Next? Australia | webinar Slide 36
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What Next? Australia | webinar

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Will Australians bounce back to pre-COVID ways?

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What Next? Australia | webinar

  1. 1. Will Australians bounce back to pre-COVID ways?
  2. 2. 2 Our speakers Emma Clark Account Director Potentiate Lisa Salas Head of Commercial TEG Insights Peter Harris CEO Potentiate
  3. 3. 3 Agenda • Introduction - Peter Harris • The results of our Syndicated Study – Emma Clark • TEG Insights – Lisa Salas • Q&A • Recording available
  4. 4. 4 Peter Harris CEO Potentiate
  5. 5. 5 1 x Online Survey Nationally Representative Data Conducted 8 -11 May 2020 n=1,043 Nationally Representative sample provided by TEG Insights 18 Insight Community Surveys Conducted 18 -21 May 2020 n=10,414 Community sample provided by 12 clients across 18 communities. Bringing together insights from over 11,000 Australians
  6. 6. 6
  7. 7. 7 How restrictions looked by state when the study was conducted
  8. 8. 8 20 5 OK OK 10 To shop for non-essential items People could visit cafés Adults allowed over from a different household To go for picnics and weekend drives to national parks People could gather outside and could engage in outdoor non-contact sport or training
  9. 9. 9 ACT SA 10 TAS NT People allowed in cafés and restaurants, but a tighter restriction on travelling for a holiday Same rules Same rules Same rules Similar rules but were also able to visit night clubs, gyms and get beauty treatments
  10. 10. 10 NO No cafés or restaurants able to take seated customers NO NO No travel for a holiday No camping
  11. 11. 11 EASED WA enjoyed the most significant easing of lockdown laws 20 20 people were able to gather indoors or outdoors and visit cafés or restaurants
  12. 12. 12 What did we find out about Australians?
  13. 13. 13 They have a strong desire to get back to the old normal Online shopping Grocery/retail/food delivery is likely to return to pre-COVID levels, bricks and mortar should prepare, online services could struggle. Hobbies/DIY and Exercise While some have spent more time on these activities during lockdown, the majority expect this to return to normal levels as restrictions ease, so businesses need to be ready. Travel Travel however feels uncertain for many. Over a third don’t know if or when they will feel comfortable travelling internationally again.
  14. 14. 14 Younger Aussies have adapted their behaviour during lockdown 42% 27% 44% 27%27% 14% 38% 20% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise During lockdown vs pre-COVID Aussies did more… 18-44 45+
  15. 15. 15 Many have the mindset that they will do more exercise in the future but don’t think they’ll continue with other hobbies 16% 9% 20% 35% 9% 4% 15% 27% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise In the future vs pre-COVID Aussies expect more… 18-44 45+
  16. 16. 16 42% 27% 44% 27%27% 14% 38% 20% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise 18-44 45+ 16% 9% 20% 35% 9% 4% 15% 27% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise 18-44 45+ During lockdown vs pre-COVID Aussies did more… In the future vs pre-COVID Aussies expect more… Brands which have flourished will need to convince customers to stay
  17. 17. 17 Aussies expect to ease their lockdown cutbacks on spending 54% 19% 29% 54% 15% 22% Current Level of spending Future Level of spending (prediction) Less than pre-COVID Same More than pre-COVID Chart excludes those who said DK or NA (2% & 5% for Current and Future respectively) We asked Australians about their level of spending now and in the future...
  18. 18. 18 Aussies are connecting differently, delaying purchases and starting something new 27% 8% 19% 32% 34% 49% None of the above Changed service providers Signed up for new entertainment services Started something new Delayed ‘big ticket’ purchases Changed how I connect with others We asked Australians about their behaviour during lockdown…
  19. 19. 19 As our behaviours begin to revert back to pre-COVID ways, so will our choices
  20. 20. 20 1/3 say there’s nothing they’ve done during lockdown that they look forward to continuing
  21. 21. 21 Future Outlook – Analysis done on Kapiche We asked Australians: Is there anything that you have really valued or done differently during lockdown that you aim to continue once restrictions are lifted? 19% 32% 14% 12% 4% 6% 5% 5% 34% 17% 9% 8% 6% 4% 4% 4% Nothing Spend quality time with family Doing things at home (eg. DIY) Exercise (general) Keep social distancing Saving money Hobbies Cooking meals 18-44 45+ “Apart from social distancing, nothing done differently to continue once restrictions lifted” “I started running which has been a good form of exercise that I hope to maintain” “Spend less money on unnecessary things”
  22. 22. 22 And how comfortable do they feel returning to normality?
  23. 23. 23 While two thirds are keen to get back to the office, travel is the last thing on their mind As soon as possible 1-3 months 4+ months Never Don’t Know 67% 64% 48% 48% 41% 28% 11% 21% 21% 34% 29% 35% 30% 13% 8% 6% 10% 10% 16% 28% 38% 2% 2% 2% 5% 2% 3% 13% 3% 7% 6% 9% 5% 11% 25% Outdoor places Work on site/in office Eating out Work event Indoor places Domestic Travel International Travel Aussies will feel comfortable returning…
  24. 24. 24 29% 25% 19% 16% 9% 8% Seeing/ spending time with extended family Catching-up with friends Dining out Travelling Normality Social activities (eg. Pub, Sports) “Visiting my daughter and granddaughter in their new house in Melbourne.” “Brunch at a cafe. Super pumped for that eggs benny.” “Getting back to some sort of normality. Sport returning and the ability to hug a friend!” Future Behaviour – Analysis done on Kapiche We asked Australians: what are you most looking forward to after isolation restrictions are lifted?
  25. 25. 25 Tasmanians want to wait a bit longer before eating out or commencing domestic travel
  26. 26. 26 Reassure employees & customers as they look to a future where they can travel safely again
  27. 27. 27 When returning to work, Aussies expect precautionary measures and flexibility but more oppose, than support, the wearing of masks Australians agree that when they return to work they expect… 81% 68% 54% 40% 40% 25% 22% More health precautions More social distancing More flexibility Feel anxious about being around others Less travel Others to use a mask To wear a mask myself
  28. 28. 28 …and it’s true across the board 81% 64% 54% 40% 41% 23% 21% 87% 73% 64% 41% 47% 19% 17% 86% 71% 45% 44% 29% 20% 18% More health precautions e.g., hand sanitising, extra cleaning More social distancing e.g., spacing of desks, screens, fewer people More flexibility e.g., WFH, more video conferencing Feel anxious about being around others Less travel Others to use a mask To wear a mask myself Australians agree that when they return to work they expect… Full time work – self employed Full time work – employee Part time / Casual work
  29. 29. 29 In summary • Aussies indicate a strong desire for life to return to ‘normal’. • We’re looking forward to getting back to restaurants, cafes and shops! • Younger Aussies have adapted their behaviour during lockdown more than Older Aussies. • Whether it’s for business or pleasure, travel is one area where most Aussies share concerns. • We expect a ‘new normal’ when it comes to returning to work.
  30. 30. 30 So what next? • Brands should prepare for return to bricks and mortar, some online brands will need to keep relevant. • Likewise brands in fitness/exercise/hobby/DIY will need to convince us to keep up new behaviours/stick to intentions. • Consider how to increase comfort for customers & employees especially those who may be required to travel and work in various locations. • Reassure employees & customers as they look to return to work/life by respecting their need for health precautions/distancing and desire for more flexibility.
  31. 31. Questions? Enter your questions via the Q&A tool within Zoom
  32. 32. 32 Lisa Salas Head of Commercial TEG Insights
  33. 33. 33
  34. 34. 34 34 Consumer panel – Australia and New Zealand commercial-in-confidence UNIQUE MULTI- CHANNEL RECRUITMENT DIVERSE COVERAGE LIMITED CROSS-OVER WITH OTHER PANELS 200+ VARIABLES COLLECTED 1M+ AUSTRALIAN MEMBERS 100K+ NEW ZEALAND MEMBERS Range of demographics and interests Transport, FMCG, Travel, Entertainment, Retail, Finance Offline and online channels ONE OF AUSTRALIA’S LARGEST, MOST RESPONSIVE CONSUMER PANELS. Real and unique respondents
  35. 35. 35 Q&A Emma Clark Account Director Potentiate Lisa Salas Head of Commercial TEG Insights Peter Harris CEO Potentiate Shan Xifaras Research Director Potentiate
  36. 36. Thank you hx@potentiate.com

Will Australians bounce back to pre-COVID ways?

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