This is the Public Relations plan that my teammates and I compiled over the course of 7 months as part of our senior capstone for our client, Prairie Rivers of Iowa. They were a non-profit environmental organization located in Iowa looking for name recognition. I was responsible for research, reviewing copy writing, and some creatives shown.

1. A Public Relations Plan by Out of the Blue PR
Bob Griffith | Mary Kelly | Faith Gachii
Randy Kane | Ezekiel Okeleye | Taylor Larson
GROWING IOWA:
SMALL TOWNS, BIG
OPPORTUNITIES

2. is to promote
community-based
stewardship that will
IMPROVE THE QUALITY OF LIFE
of our citizens, preserve the
ECOLOGICAL
INTEGRITY
of the land, and meet the
economic aspirations
of landowners & communities.
OUR MISSION

3. To the Reader
Executive Summary
Target Publics
Key Messages
The Plan
Evaluation Methods
Timeline
Budget
Appendices
5
6
10
11
12
16
17
19
20
TABLE OF CONTENTS

4. Together, we can create
big opportunities for
positive environmental
change in rural Iowa.”‘‘

5. 5
Out of the Blue PR
Dear Prairie Rivers of Iowa,
Out of the Blue PR is proud to present you with the following campaign that will assist
you in taking smaller strides to becoming Iowa’s leading research and conservation
district. We are confident that the materials we’ve provided you are a logical next step
in truly making your mark in the growing watershed improvement community and
continuing to preserve the Lincoln Highway Heritage Byway.
Together, we can create big opportunities for positive environmental change in rural
Iowa. Our campaign tackles the logistics; we’ve laid the groundwork for Prairie Rivers
of Iowa’s continued success and creativity in future projects. Look no further than our
campaign to truly kick-start a new beginning for your organization in small towns of
Central Iowa and beyond.
As a team, we have been inspired by your mission to improve the quality of life of
Iowans across the state. We thank you for the opportunity to be a part of your organi-
zation’s future and hope you enjoy our campaign as much as we enjoyed creating it for
you. If you have any further questions, please don’t hesitate to contact us.
Thank you,
To the Reader |
Taylor Larson
Out of the Blue PR
taylor.larson@drake.edu
Robert Griffith
Out of the Blue PR
robert.griffith@drake.edu
Mary Kelly
Out of the Blue PR
mary.kelly@drake.edu
Ezekiel Okeleye
Out of the Blue PR
ezekiel.okeleye@drake.edu
Faith Gachii
Out of the Blue PR
faith.gachii@drake.edu
Randall Kane
Out of the Blue PR
randall.kane@drake.edu

6. 6
Prairie Rivers of Iowa
Prairie Rivers of Iowa Overview
History
Prairie Rivers of Iowa was founded in 2001 to serve Boone, Hardin, Hamilton, Marshall,
Story, and Webster Counties of Iowa. Since 2001, Prairie Rivers has become its own
nonprofit organization and expanded its services statewide. Prairie Rivers mission: “Is
to promote community-based stewardship that will improve the quality of life of our
citizens, preserve the ecological integrity of the land, and meet the economic aspirations
of landowners and communities.”
Structure
Prairie Rivers is a 501(c)(3) dedicated to resource conservation and development. The
organization is made up of a board of directors and oversight committees and a separate
staff to manage daily efforts.
Leadership
Prairie Rivers of Iowa is led by Executive Director Penny Brown Huber and several
other young, passionate coordinators, each in charge of their respective project or
branch of projects. Prairie Rivers also has two employees strictly dedicated to the
functionality of the office and a coordinator for their overall marketing efforts.
Strengths
Rallying Behind A Cause
Perhaps the greatest strength of Prairie Rivers is the cause they champion. The end
goal of the organization is overwhelmingly supported by today’s society, with the
environment and sustainability garnering more support and attention than ever before.
There is nearly no legitimate resistance to the spirit of Prairie Rivers’ programs, and it
can be confidently stated that the vast majority of people today are in favor of Prairie
Rivers’ efforts. Of course people are always interested in what’s in it for them – even
regarding the environment and sustainability – but the programs that Prairie Rivers
maintains offer a great deal to individuals both economically and environmentally.
Simply put, protecting the environment and using our natural resources more
responsibly is en vogue in today’s culture, and Prairie Rivers has wisely positioned itself
to utilize this general sentiment to garner support for their impactful programs.
Dedicated Staff
Another great strength of Prairie Rivers is their dedicated staff, board and volunteers.
Organizations are only as strong as their individual parts, and Prairie Rivers is lucky to
have a staff so experienced and passionate about the work they are doing. That passion
extends to their involved board members and committed volunteers. The positive
impact this has on Prairie Rivers’ success cannot be overstated.
| Executive Summary

7. 7
Out of the Blue PR
Social Media
Finally, contrary to the situation facing many smaller market not-for-profit
organizations, Prairie Rivers has a strong foundation and understanding of social
media. In today’s viral society, the impact of an effective social media campaign on an
organization can be massive. Conversely, an organization that is ineffective in their
use of social media loses out on a major opportunity to build their message and achieve
their goals. Prairie Rivers has a diversified presence across multiple platforms of
social media, and most importantly they have been very consistent in their activity and
presence on various sites. It is not enough to simply have an account with a particular
social media platform, such tools are only beneficial if properly utilized and Prairie
Rivers has a strong foundation of online activity.
Weaknesses
Ambiguous message
The first area where Prairie Rivers can work to improve is their lack of clarity in the eyes
of the public of what exactly Prairie Rivers is all about. Obviously it is tremendously
important for the public to have a clear understanding of the goals and mission of an
organization in order for it to raise any support for its programs. Because Prairie Rivers
engages in such a diverse and expansive approach to protecting the environment and
its resources, it can be challenging at times for the uninformed outsider to grasp the
concept of Prairie Rivers. We learned from interviews with staff and board members
that even they, the leaders of the organization, have trouble discerning just what
Prairie Rivers is all about because they are involved in so much. It is great that Prairie
Rivers wants to be so active in so many different areas, but if they don’t center their
energies on a few central programs then they will not find as much success. This is
also something that needs to be remedied if Prairie Rivers is to increase and diversify
their funding. People need to fully understand something before they are willing to
commit to it, and thus a clear and comprehensible organizational identity that can be
easily communicated to the public is essential. We are confident that we will be able to
provide this clearly communicated identity to Prairie Rivers.
Internal Organization
While passion and dedication to the cause is high, organization and a clear
understanding of individual roles is lacking. It is understood that Prairie Rivers is
involved with a wide range of programs and initiatives, and that with the limited staff
and resources they have to work with, multi-tasking is unavoidable. However, it is
important to have clear and established primary roles for all staff so they can have a
firm foundation to expand out from. Not having clear roles within the organization can
lead to decreased quality of work and potential confusion. Above all, if internal roles
are unclear the organization’s mission will be unclear. The organization’s biggest
Executive Summary |

8. 8
Prairie Rivers of Iowa
weakness is their internal communication. Prairie Rivers has so many projects that
they want to be a part of with so many people eager to tackle those projects that the
organization cannot successfully structure an overall mission statement.
Funding
Nearly all non-profit organizations have a hard time securing consistent and adequate
funding. Prairie Rivers right now relies mostly on grants, but has expressed interest to
transition to a self-sufficient model where the organization would not need to heavily
rely on grants, focusing instead on securing private donations. The goal would be for
Prairie Rivers to have a balance of donor and grant funding.
Opportunities
Leadership Opportunity
Along with the increased opportunity for partnership and funding, the diversity of
Prairie Rivers allows them to expand their expertise over a wide range of issues. This is
significant in that with the appropriate messaging, Prairie Rivers can position itself as a
leader in all categories and sub-sets of environmental sustainability. Their experience
with issues from local foods and clean water, to environmental education and historical
byways affords them a unique position of authority on the subject in Iowa, and
potentially the Midwest. The possibilities are truly expansive.
Partnerships
Because environmental work is such an important cause across the state of Iowa, there
are a tremendous amount of people and organizations that seek the help that Prairie
Rivers of Iowa is looking to give. The major opportunity for Prairie Rivers of Iowa is
potential partnerships. By teaming up with other organizations that share similar goals
as themselves, they can get assistance they need to achieve their goals and help others
achieve goals.
Reconstructed Mission
Prairie Rivers of Iowa’s mission is to promote awareness and build respect for the
ecological integrity of our natural resources.
Threats
Fund Draining Programs
Finally, as with any not-for-profit organization that depends on grants and other outside
methods for funding, maintaining adequate levels of funding is always a concern.
This is a major reason why developing programs that are self-funding or revenue
generating is so important. They essentially preform two functions at once; protecting
the environment and generating needed revenue. Additionally, because of the nature
| Executive Summary

9. 9
Out of the Blue PR
of many of Prairie Rivers’ programs, state and federal regulations and requirements are
a concern. Keeping up to date with and adhering to government regulations will be a
constant task, as the penalties for failing to comply can be severe.
Too Many Eggs, Too Few Baskets
Prairie Rivers must be careful to extend a clear mission statement to potential partners.
Generally, potential partners look for organizations which align with their philosophies
and goals, and search for key messaging within an organization’s website and social
media channels that effectively communicate these goals. Because Prairie Rivers is
involved in so many different causes and it communicates this involvement to the
public, it may be difficult for a potential partner to see the immediate values in this
partnership at first glance. It other words, it may seem a bit overwhelming. This should
not discourage Prairie Rivers from continuing to maintain its diversity within the
environmental community, but it is a valuable reminder of the importance of a clear and
communicable mission statement.
This may also cause problems with potential donors. Donors may want to donate
money to the organization, but because of the lack of clear communication within the
organization, potential donors may not be aware that Prairie Rivers of Iowa is working
on the issues that these donors are passionate about.
Economic Factors
A key economic factor that is affecting Prairie Rivers of Iowa is the cost of the projects
they are trying to maintain without the support of government funding. With limits on
funding, ambitious projects aren’t always feasible. Additionally, internal management
has encountered some difficulty establishing structure within the organization. A clear
job description of each position must be identified, along with continuing the great
relationships among the workers that already exists.
Competitive Analysis
Iowa currently has twelve Resource Conservation and Development Councils: Cedar
Valley, Golden Hills, Iowa Heartland, Iowa Lakes, Iowa Valley, Limestone Bluffs,
M&M Divide, Northeast Iowa, Pathfinders, Prairie Rivers, Prairie Winds, and Southern
Iowa. Therefore, statewide efforts may not be as well received or may take additional
coordination with other Councils.
Executive Summary |

10. 10
Prairie Rivers of Iowa | Target Publics
Funding target:
To be the most effective in targeting donors, we have chosen to target Iowans 35 and
over in Prairie Rivers’ respective territory: counties of Webster, Hamilton, Hardin,
Boone, Story, and Marshall.
Watershed:
Primary publics include:
• Landowners and farmers in the vicinity of the Squaw Creek watershed (Boone,
Hamilton, Webster and Story Counties)
• Landowners and farmers in the Boone watershed
Secondary publics include:
• Citizens using the drinking water in Boone, Hamilton, Webster and Story
Counties
• County and city government in the Boone watershed
Lincoln Byway:
Primary publics include:
• Citizens on the Lincoln Highway Heritage Byway
• Businesses on the Lincoln Highway Heritage Byway
• City, county, and state government officials on committees relevant to the
Lincoln Highway Heritage Byway or within districts in which the Byway runs
through
Secondary publics include:
• Tourists to Iowa
• Economic development organizations, city-focused and Iowa Economic
Development Authority
• Federal government (USA Department of Transportation and grant offers)
• Iowa Department of Transportation

11. 11
Out of the Blue PRKey Messages |
Watershed
As one of the first environmental organizations to take on such an initiative, Prairie Rivers of
Iowa has the responsibility and capability to make a positive impact on Iowa’s water quality.
• Prairie Rivers of Iowa’s mission is “To promote awareness and build respect
for the ecological integrity of our natural resources.” Water is one of Iowa’s most
important natural resources.
• Prairie Rivers of Iowa has implemented numerous programs dedicated
to improving Iowa’s environment and has an existing foundation for resource
management and sustainability.
Prairie Rivers of Iowa has the capability to educate the public about the measures that can be
taken in order to preserve Iowa’s drinking water.
• Iowa’s water quality has consistently failed to meet national water quality
standards, largely due to modern farming practices.
• An Environmental Working Group (EWG) analysis shows that from 2008-
2011, water quality was rated “poor” or “very poor” at 60 percent of 98 stream
segments monitored by the Iowa Water Quality Index.
• According to the EWG, Iowa’s water quality will not improve in the next ten
years without intervention.
Lincoln Byway
Prairie Rivers of Iowa manages the Lincoln Highway Heritage Byway, which is an important
landmark in Iowa; unfortunately, few citizens, including those in the cities along its route, know
of its historical significance.
• 21 percent of Lincoln Highway Heritage Byway citizens who responded to our
independent survey reported that they had never heard of the Byway.
• Of those respondents who knew of the Lincoln Highway Heritage Byway,
several said its most important contribution to Iowa was its “historical value.”
With the help of Prairie Rivers of Iowa, the Lincoln Byway Heritage Byway has the potential to
provide economic growth to surrounding cities and the entire state of Iowa.
• A recurring theme amongst interviews with economic development leaders
and business owners in cities across the Byway concluded that the realization
of the history of the Lincoln Highway Heritage Byway could increase economic
opportunities.
• Prairie Rivers has previously worked with the Department of Transportation
to educate the public about the Lincoln Highway Heritage Byway through
programs such as their “Kids on the Byway” initiative.

12. 12
Prairie Rivers of Iowa | The Plan
HERE’S THE PLAN:
Objective 1: Raise $10,000 for Prairie Rivers of Iowa by June 2016.
Strategy 1.1: Increase personal donations from Iowa residents and businesses
Tactic: Create donation card (see Appendix A)
Tactic: Create levels of sponsorship and a means of recognition (See Appendix B)
Strategy 1.2: Increase funding from grants at both the state and federal levels
Tactic: Research additional grant options (Appendix C)
Tactic: Define staff member roles to include specific grant writing tasks
Objective 2: Reach 3,500 people with information about the Squaw Creek Watershed
Management Plan by June 2016.
Strategy 2.1: Contact farmers and landowners in Boone, Story, Hamilton, and Webster
counties
Tactic: Create Prairie Rivers of Iowa watershed management brochure to be distributed
(See Appendix D)
Tactic: Purchase water bottles with Prairie Rivers of Iowa logo to be distributed (See
Appendix E) that reinforce the organization’s association with water quality
Tactic: Host a town hall meeting in Stanhope, Gilbert, Ames, and Stratford Iowa to
publicize the Squaw Creek Watershed, answer questions, and accept donations (See
Appendix F)
Tactic: Publicize the Squaw Creek Watershed Management Plan and events on social
media (Twitter, Facebook) (See Appendix G)
Strategy 2.2: Reach out to other affected residents of Boone, Story, Hamilton, and
Webster counties
Tactic: Create Prairie Rivers of Iowa watershed management brochure to be distributed
(See Appendix D)
Tactic: Purchase water bottles with Prairie Rivers of Iowa logo to be distributed (See
Appendix E)
Tactic: Create yard sign to publicize the Squaw Creek Watershed Management Plan to
be distributed (See Appendix H)
Tactic: Host a town hall meeting in Stanhope, Gilbert, Ames, and Stratford Iowa to
publicize the Squaw Creek Watershed, answer questions, and accept donations (See
Appendix F)

13. 13
Out of the Blue PRThe Plan |
Strategy 2.3: Partner with Future Farmers of America (FFA) chapters in Boone, Story,
Hamilton, and Webster counties
Tactic: Contact chapter advisors in the North Central district to plan an informative
meeting for students and advisors (Appendix I)
Tactic: Offer an internship to two senior FFA students working on watersheds for
college credit
Objective 3: Receive support from 10 influencers to improve the Boone watershed by
June 2016.
Strategy 3.1: Establish partnerships with county conservation boards in Humboldt,
Kossuth, Hamilton, Wright, Hancock, and Webster Counties.
Tactic: Contact county conservation boards (See Appendix J)
Tactic: Host an informational luncheon for watershed management leaders to discuss
new ideas and partnership opportunities
Strategy 3.2: Establish partnerships with county officials in Humboldt, Kossuth,
Hamilton, Wright, Hancock, and Webster Counties.
Tactic: Contact county officials to arrange meetings with Prairie Rivers of Iowa Board
and staff (See Appendix K)
Tactic: Attend county board meetings bimonthly (See Appendix K)
Strategy 3.3: Establish partnerships with city officials in Boone, Webster City, and
Clarion.
Tactic: Contact city officials to arrange meetings with Prairie Rivers of Iowa Board and
staff (See Appendix L)
Tactic: Attend city council meetings bimonthly (See Appendix L)
Objective 4: Garner support from three state legislators for improving Iowa’s water
quality by May 2016.
Strategy 4.1: Lobby state legislators for their support of Prairie Rivers of Iowa’s projects
and funding and potential legislation to support state watersheds
Tactic: Organize a lobby day at the Iowa State Capitol to distribute brochure materials
and do intercepts/meet with legislators (See Appendix M)
Tactic: Encourage residents to contact their state legislator through phone and email
and provide talking points (See Appendix N)
Tactic: Create a petition to be signed by state government officials in support of
watershed management (See Appendix O)

14. 14
Prairie Rivers of Iowa | The Plan
Objective 5: Recognize an existing environmental sustainability or government
organizations for their work in improving water quality annually.
Strategy 5.1: Create an annual award for organizations implementing successful
watershed management practices
Tactic: Annually deliver the “Iowa’s Best” award
Tactic: Write a press release to send to the Business Record discussing the award and the
winners (See Appendix P)
Tactic: Advertise “Iowa’s Best” nominations and the award on social media and website
(See Appendix Q)
Objective 6: Make 10,000 impressions amongst our target publics along the Lincoln
Highway Heritage Byway by June 2016.
Strategy 6.1: Reach out to citizens along the Lincoln Highway Heritage Byway.
Tactic: Promote Lincoln Days in Nevada, Iowa, and create a partnership with Lincoln
Days Coordinator (See Appendix R)
Tactic: Purchase booth at county fairs (See Appendix S)
Tactic: Create fans to be distributed at county fairs with Prairie Rivers of Iowa logo
(Appendix T)
Tactic: Use social media to advertise the Lincoln Highway Heritage Byway and events
(See Appendix U)
Strategy 6.2: Establish relationships with businesses on the Lincoln Highway Heritage
Byway
Tactic: Create “A Lincoln Byway Business” sticker for storefront windows, including
Prairie Rivers of Iowa logo (See Appendix V)
Tactic: Offer promotion opportunities on Prairie Rivers of Iowa owned media, including
the website, social media, etc. for “Lincoln Byway Businesses”
Strategy 6.3: Create relationships with chambers of commerce in counties along the
Lincoln Highway Heritage Byway, beginning with Clinton, Boone, and Pottawattamie
Counties
Tactic: Contact county officials to arrange meetings with Prairie Rivers of Iowa Board
and staff to answer questions and brainstorm ideas (See Appendix W)

15. 15
Out of the Blue PRThe Plan |
Strategy 6.4: Establish a relationship with Iowa Economic Development Authority
Tactic: Contact Tina Hoffman, Marketing and Communications Director, and Shawna
Lode, Iowa Tourism Manager, to arrange meetings with Prairie Rivers of Iowa Board
and staff to answer questions and brainstorm ideas (See Appendix X)
Tactic: Include the Lincoln Highway Heritage Byway and Prairie Rivers of Iowa
information in tourism materials
Objective 7: Garner support from three state and one federal government official for
National Scenic Byway Recognition for the Lincoln Highway Heritage Byway in Iowa
by June 2016.
Strategy 7.1: Lobby state legislators for their support of Prairie Rivers of Iowa’s projects
and funding
Tactic: Organize a lobby day at the Iowa State Capitol to distribute brochure materials
and meet with legislators
Tactic: Lobby state legislators in relevant committees to place historical road signs
along Lincoln Highway Heritage Byway denoting Prairie Rivers of Iowa and their
involvement (See Appendix Y)
Strategy 7.2: Ascertain National Scenic Byway status for the Lincoln Highway Heritage
Byway
Tactic: Contact the Iowa Department of Transportation (See Appendix Z)
Tactic: Contact the Federal Departmenet of Transportation (See Appendix A1)
Tactic: Meet the requirements to gain National Scenic Byway status (See Appendix A2)
Tactic: Create a petition to be signed by state government officials in support of gaining
National Scenic Byway status (See Appendix O)
Strategy 7.3: Rebrand the Lincoln Highway Heritage Byway as a Prairie Rivers of Iowa
project
Tactic: Recreate a highway marker to include Prairie Rivers of Iowa’s logo (A3)

16. 16
Prairie Rivers of Iowa | Evaluation Methods
Funding
1. The aforementioned donation objective will be measured on a quarterly baseline
beginning April 2015 and ending April 2016.
Watershed
1. Reach amongst 3,500 people about the Squaw Creek watershed will be measured
by attendance at luncheons and town halls, and informational knowledge surveys
distributed before/after.
2. Success of taking steps toward improving the Boone Watershed will be measured by
the number of influencers (city and county officials and organization leaders) contacted
and the number of these individuals who have pledged support (verbally or in writing).
3. State government support for watershed project will be measured in number of
intercepts, number of letters of support written, and number of influential signatures on
petition.
Lincoln Highway Heritage Byway
1. Increased awareness of the Lincoln Highway Heritage Byway will be measured in a
repeat survey from initial research (from the Economic Development, Public Opinion,
and Policy group), success of interviews with chambers and businesses, and social
media analytics.
2. State and federal government support for the Lincoln Highway Heritage Byway will
be measured in number of intercepts, number of letters of support written, and number
of influential signatures on petition.

17. 17
Out of the Blue PR
Prairie Rivers Funding
Create Donation Card: June 1-13, 2015
Create Sponsorship Program: June 1-6, 2015
Define staff member roles to include grant writing: June 1-July 4, 2015
Research Grant Options: Ongoing
Squaw Creek Outreach
Create Brochure: July 12-25, 2015
Create Yard Sign: July 12-25, 2015
Purchase Water Bottles: July 12-25, 2015
Contact FFA Chapter Advisors in the North Central District: Ongoing before
October 2015
Offer an internship to two senior FFA students: August 2015
Stanhope, IA Town Hall: October 4-10, 2015
Gilbert, IA Town Hall: October 18-24, 2015
Ames, IA Town Hall: November 1-7, 2015
Stratford, IA Town Hall: November 15-21, 2015
Social Media Outreach: Ongoing
New Watershed Outreach
Humboldt County Board Meeting: July 2015
Boone City Council Meeting: July & September 2015
Kossuth County Board Meeting: August 2015
Host a luncheon: August 30-September 5, 2015
Clarion City Council Meeting: August & October 2015
Contact Conservation Boards in Humboldt, Kossuth, Wright, Hamilton, Hancock, and
Webster Counties: Ongoing before September 2015
Contact Boards of Supervisors in Humboldt, Kossuth, Wright, Hamilton, Hancock,
and Webster Counties: Ongoing before September 2015
Contact City Councils in Boone, Clarion, and Webster City, IA: Ongoing before
September 2015
Webster City City Council Meeting: September & November 2015
Hamilton County Board Meeting: September & November 2015
Wright County Board Meeting: October & December 2015
Hancock County Board Meeting: November 2015 and January 2016
Webster County Board Meeting: December 2015 & February 2016
Organize a Lobby Day: January 31- February 6, 2016
Timeline |

18. 18
Prairie Rivers of Iowa | Timeline
Create Petition for Legislators: January 3-9, 2016
Create “Iowa’s Best” Award and begin advertising on social media: January 3-9, 2016
Take Nominations for “Iowa’s Best”: January through November 2016
Award an organization the “Iowa’s Best” Award for 2016: December 2016
Encourage Prairie Rivers supporters to contact their state legislator: Ongoing
Lincoln Highway Heritage Byway Outreach
Contact Boards of Supervisors in Clinton, Boone, and Pottawattamie Counties:
Ongoing starting June 2015
Contact Chamber of Commerce officials in Clinton, Boone, and Pottawattamie
Counties: Ongoing starting June 2015
Contact Tina Hoffman and Shawna Lode, IEDA executives: Ongoing starting
June 2015
Contact Iowa Department of Transportation: June 3-9, 2015
Contact US Department of Transportation: June 3-9, 2015
Partner with Lincoln Days in Nevada, IA: June 28- August 1, 2015
Create “Lincoln Byway Business” window decal: June 28- July 25, 2015
Organize a Lobby Day: January 31- February 6, 2016
Create fans: April 3-9, 2016
Recreate Highway Marker with Prairie Rivers of Iowa logo: April 3-9, 2016
Attend County Fairs in Clinton, Boone, and Pottawattamie Counties: June-August
2016
Work to meet National Scenic Byway requirements: Ongoing
Social Media Outreach: Ongoing

19. 19
Out of the Blue PRCampaign Budget |
Number Description of Transaction Itemized
Cost
Total
500 Donation cards $0.69 $345.00
1,000 Watershed brochures $0.69 $690.00
200 Yard signs $2.74 $548.00
250 Paper fans $0.85 $397.50
150 Water bottles $2.40 $360.50
500 Window decals $2,00 $250.00
County fair booths $450.00
7 Pottawattamie County-­‐‑ West Fair $150.00
7 Boone County* $150.00
7 Clinton County Fair* $150.00
Promoted social media posts $100.00
2 Lincoln days Facebook posts $50.00
2 Squaw Creek Watershed Management Plan
Faceook posts
$50.00
Watershed informational luncheon
(Gateway Hotel and Conference Center in
Ames, IA)
$473.75
1 Conference room $33.75
20 Lunch $22.00
Total cost* $3,614.75*
*cost is estimate and is subject to deals at
the time of research
Campaign Budget

20. 20
Prairie Rivers of Iowa | Appendix A
Prairie Rivers of Iowa
Donation Card
Name
Address
City State Zip
Enclosed please find my donation of: $
Check Cash Money Order
(Make checks payable to Prairie Rivers of Iowa)
2402 South Duff Avenue | Ames, IA | 50010
515-232-0048 | prrcd@prrcd.org
Donation Card

21. 21
Out of the Blue PRAppendix B |
Sponsorship Plan
Levels Dollar Amount
Bronze $100-1000
Silver $1001-5000
Gold Over $5000
Recognition will include a list on website and brochure materials and receive extra
recognition on social media to keep costs minimal.

22. 22
Prairie Rivers of Iowa
State Grants
1. Iowa Economic Development Authority– iowagrants.gov
• Sustainable Community Demonstration
o Maximum grant award $500,000
o Communities with populations less than 300 are limited to $1,000 per
capita
o Between 300 and 999 may receive up to $300,000
• Requirements:
o Must meet one HUD national objective
o Organization audit must match one criteria A-133
• Contact: Jeffrey Geert, 515-725-3069x, jeff.geerts@iowa.gov (IEDA)
2. Iowa Department of Natural Resources Resource Enhancement and Protection
(REAP) Grants
• Grants offered in different categories, including:
• Historical Resource Development:
o Contact: Kristen Vander Molen
State Historical Society of Iowa
600 East Locust, Des Moines, IA 50319
515-281-4228
• Roadside Vegetation:
o Contact: Troy Siefert, PLA
Iowa Department of Transportation
800 Lincoln Way, Ames, IA 50010
515-239-1768
troy.siefert@dot.iowa.gov
• Soil and Water Enhancement
o Contact: Jim Gillespie
Division of Soil Conservation
Department of Agriculture and Land Stweardship
Wallace State Office Building, Des Moines, IA 50319
515-281-7043
jim.gillespie@iowaagriculture.gov
| Appendix C

23. 23
Out of the Blue PRAppendix C |
Federal Grants
1. Economic Development Authority– grants.gov
• FY 2015 Economic Development Assistance Program
o Unknown exact $$ amount
• Requirements:
o Non-profit organization
• Application Date:
o March 12, 2015/June 12, 2015
• Contact: www.eda.gov/contact
2. Planning Program and Local Technical Assistance Program
• Award ceiling: $100,000
• Requirements: non profits interested in development
• Application: (Still in effect as if now)
• Contact: David Ives at david.raymond.ives@eda.gov

24. 24
Prairie Rivers of Iowa | Appendix D

25. 25
Out of the Blue PRAppendix E |
Water Bottle

26. 26
Prairie Rivers of Iowa | Appendix F
Potential Town Hall Locations/Contacts
Location Venue Phone
Stanhope, IA Stanhope Community Center 515-826-3290
Gilbert, IA Red Buchman Community Center 515-233-2670
Ames, IA Ames Community Center 515-239-5350
Stratford, IA Stratford Public Library 515-838-2131

27. 27
Out of the Blue PR
Squaw Creek Social Media
• Announce the partnership
• Post announcements and reminders about town hall meetings
• Encourage questions about the plan
Facebook:
• We are so excited to announce a new partnership with Squaw Creek
Watershed, an organization with a strong plan to improve water quality in Iowa.
Learn more and support their efforts here! [LINK]
• Did you know 80% of Iowa’s streams have water qualities of ‘poor’ or ‘very
poor’ as rated by the Iowa Dept. of Natural Resources? Join us in [INSERT
TOWN] at [INSERT PLACE AND TIME] to learn how we’re helping the
Squaw Creek Watershed turn those statistics around. We can’t do it without
you! [ATTACH LINK TO ARTICLE]
• Curious about our new partnership with the Squaw Creek Watershed? Post
your questions here, we are happy to answer and help you become more
informed!
Twitter:
• Have you heard about our new partnership with the Squaw Creek Watershed?
Learn more about how we’re improving Iowa’s water here: [LINK]
• 80% of Iowa’s streams have poor or very poor water quality ratings. Learn
what we’re doing to help! [LINK]
• Curious about our new partnership with the Squaw Creek Watershed? Post
your questions here, we are happy to answer!
Appendix G |

28. 28
Prairie Rivers of Iowa
Squaw Creek Supporter Yard Sign
| Appendix H
PROUD SUPPORTER OF
Giving Iowa Life: Small Towns, Big Opportunities
Prairie Rivers
of Iowa
&
CLEANER WATER

29. 29
Out of the Blue PRAppendix I |
FFA Chapter contacts Boone, Story, Hamilton, and
Webster Counties
Boone County
Boone A&M FFA Chapter
Jim Fitzgerald - Advisor
Boone High School
500 7th Street
Boone, IA 50036
(515) 433-0995 x6121
bamffa@gmail.com
Story County
Gilbert FFA Chapter
John K. Davis - Advisor
312 Gretten Street
Gilbert, IA 50105
Phone: 515-232-3738
davisj@gilbert.k12.ia.us
Webster County
Seymour FFA Chapter
Stephanie Lukavsky – Advisor
100 South Park
Seymour, Iowa 52590
(515) 251-898-2291
Stephanie.lukavsky@Seymourcsd.org
Hamilton County
Webster City FFA Chapter
Kurt Veldhuizen
1001 Lynx Ave.
Webster City, Iowa 50595
(515) 832- 9210
kveldhuizen@webster-city.k12.ia.us

30. 30
Prairie Rivers of Iowa
Organization Name Address Phone Email
Humboldt County
Conservation Board
Todd Lee,
Conservation
Director
208 5th Street
N., P.O. Box
100, Dakota
City, IA 50529
515-332-4087 hccb@
goldfieldaccess.
net
Kossuth County
Conservation Board
Kendall Stumme,
Director
Board Members:
Steve Young, Chair
Megan Rasmussen,
Vice Chair
Tom Ristau, Second
Vice Chair
Larry Eichenberger,
Member
Teri Miller, Member
1010 250th
Street Algona,
IA 50511
515-295-2138 kccb@awcmail.
com
Hamilton County
Conservation
Brian Lammers,
Executive Director
2490 Briggs
Woods Trail,
Webster City,
IA 50595
515-832-9570 hccblammers@
wmtel.net
Wright County
Conservation Board
Bruce Lindner,
Director
1768 O’Brien
Avenue,
Clarion, IA
50525
515-532-3185 blindner@
co.wright.ia.us
Hancock County
Conservation Board
Board Members:
Brent Beukema, Jane
Cook, Shana Cash,
Matt Schoneman
Tim Ackarman
875 State Street,
P.O.Box 70,
Garner, IA
50438
641-923-2720 HCCB@
hancockcountyia.
org
Webster County
Conservation Board
Matt Cosgrove,
Director
Board Members:
Jerry Beck, Brad
Luke, Jim Eslick, Kirk
Seltz, Beth Collins
1415 Nelson
Avenue, Fort
Dodge, IA
50501
515-576-4258 conservation@
webstercountyia.
org
| Appendix J
County conservation boards in Humboldt, Kossuth, Hamilton,
Wright, Hancock, and Webster Counties

31. 31
Out of the Blue PRAppendix K |
Board of supervisors in Humboldt, Kossuth, Hamilton, Wright,
Hancock, and Webster Counties
Humboldt County
Board of Supervisors:
Phone: 515-332-1571
Fax: 515-332-1738
Address: 203 Main St. P.O. Box 100 Dakota City, IA 50529
• Harlan Hansen - Supervisor - District 1
515-332-4751
• Carl Mattes – Supervisor – District 2
515-332-5562
• Rick Pedersen – Supervisor – District 3
515-332-1605
• John M. Christianson – Supervisor - District 4
515-379-1753
• Jerry Haverly – Supervisor – District 5
515-824-3581
Humboldt County Board Meetings
Monday morning at 8:30 A.M.
County Courthouse
Kossuth County
Board of Supervisors:
Phone: 515-295-2718
Fax: 515-295-3071
Address: 114 W State St. Algona, IA 50511
• Don Besch – Supervisor – District 1
515-583-2355
• Jack Plathe (Vice Chair) – Supervisor – District 2
515-295-5027
• Pam Wymore – Supervisor – District 3
515-295-7314
• Don McGregor (Chair) – Supervisor – District 4
515-272-4426
• Roger Tjarks – Supervisor – District 5
515-341-5444

32. 32
Prairie Rivers of Iowa | Appendix K
Kossuth County Board Meetings
The Kossuth County Board of Supervisors meets the second secular day of January; the
first day of each month, and every Tuesday morning.
County Courthouse
Hamilton County
Board of Supervisors:
Phone: 515-832-9530
Fax: 515-832-9525
Address: 2300 Superior St., Suite 3 Webster City, IA 50595
• Doug Bailey – Supervisor – District 1
dbailey@hamiltoncounty.org
• Wesley Sweedler – Supervisor – District 2
wsweedler@hamiltoncounty.org
• David Young – Supervisor – District 3
dyoung@hamiltoncounty.org
Hamilton County Board Meetings
The Hamilton County Board of Supervisors meets on the second and fourth Tuesdays of
each month at 9 a.m. All meetings are open to the public unless, for purposes described
in Iowa Code chapter 21, a closed meeting is necessary or advisable to protect the
interests of individuals or the county.
Wright County
Board of Supervisors:
Phone: 515-532-3262
Fax: 515-532-2669
Address: 115 N Main St. PO Box 147 Clarion, IA 50525
• Rick Rasmussen – Supervisor – District 1
raslawncare@gmail.com
• Stan Watne – Supervisor – District 2
swatne@speednet.com
• Karl Helgevold – Supervisor – District 3
helgevold@wmtel.net
Wright County Board Meetings
Meetings are held every Monday at 9:00 a.m. in the Supervisors boardroom located in
the basement of the courthouse.

33. 33
Out of the Blue PRAppendix K |
Hancock County
Board of Supervisors:
Address: 855 State St., Garner, IA 50438
• Jerry Tiach – Supervisor – Chair
1080 290th St., Britt, IA 50423
641-923-3421 (O)
641-425-5284 (C)
jctla@wctatel.net
• Florence Greiman – Supervisor
2097 Sioux Ave., Garner, IA 50438
641-923-3421 (O)
641-512-4104 (C)
showcows@comm1net.net
• Ron Sweers – Supervisor
939 3rd Ave. SW Britt, IA 50423
641-923-3421 (O)
alsweers@hotmail.com
Hancock County Board Meetings
The Hancock County Board of Supervisors meet every Monday at 9:00 a.m. in the Board
Chambers between the courthouse and the public safety center at 855 State Street,
Garner. Meetings are open to the public.
The Hancock County Conservation Board meets in the basement of the Public Safety
Center, located in Garner, Iowa on the third Tuesday of each month at 6:30 PM. These
meetings are open to the public.
Webster County
Board of Supervisors:
Phone: 515-573-7175
Fax: 515-574-3714
Address: 701 Central Ave., Fort Dodge, IA 50501
Email: supervisors@webstercountyia.org
• Keith Dencklau (R) – Supervisor – District 1
kdencklau@webstercountyia.org
• Mark Campbell (D) – Supervisor – District 2
mcampbell@webstercountyia.org
• Bob Singer (D) – Supervisor – District 3

34. 34
Prairie Rivers of Iowa | Appendix K
bsinger@webstercountyia.org
• Merrill Leffler (R) – Supervisor – District 4
mleffler@webstercountyia.org
• Clark Fletcher (R) – Supervisor – District 5
cfletcher@webstercountyia.org
Webster County Board Meetings
Meetings are held every Tuesday at 10:00 a.m. in the Supervisors room, 2nd Floor
County Courthouse, unless otherwise posted.
To be placed on the Board’s weekly agenda, contact Carol Messerly, Webster County
Auditor, at (515) 573-7175 or email – auditor@webstercountyia.org
Conservation Board Meetings are held monthly in the Reception Center at Kennedy
Park. The public is notified of meeting times through the local media and interested
persons are invited to attend.

35. 35
Out of the Blue PRAppendix L |
City officials in Boone, Webster City, and Clarion
City of Boone
Phone: 515-432-4211
Fax: 515-433-0630
Address: 923 8th St., Boone, IA 50036
City Council:
•John Slight – Mayor
222 S. Boone St.
515-432-4211 ext. 102
jslight@city.boone.ia.us
• Shari Gillespi – Mayor Pro-Tem
1201 Country Club Dr.
515-432-8985
sharig@q.com
• Fenner Stevenson – Councilman – First Ward
1803 Benton St.
515-432-5808
fenner@BSVRR.com
• Shari Gillespi – Councilwoman – Second Ward
1201 Country Club Dr.
515-432-8985
sharig@q.com
• Nick Mallas – Councilman – Third Ward
110 Carroll St.
515-432-1995
• Kevin Hicks – Councilman – Fourth Ward
223 18th St.
515-432-7625
• Greg Piklapp – Councilman – Fifth Ward
204 Marion St.
515-298-3365
gpiklapp@yahoo.com
• Gary Nystrom – Councilman – At Large
1702 SE Linn St.
515-432-6738
gnystrom@city.boone.ia.us

36. 36
Prairie Rivers of Iowa | Appendix L
• Steven Paul Ray – Councilman – At Large
111 Story St.
515-432-5842
515-230-3484 (C)
potus2024@mchsi.com
• Luke Nelson – City Clerk
lnelson@city.boone.ia.us
Boone City Council Meetings
1st and 3rd Monday at 7:00pm at City Hall
City of Webster City
Phone: 515-832-9151
Fax: 515-832-9153
Address: 400 2nd St. PO Box 217 Webster City, IA 50595
City Council:
• Doug Getter – Mayor
doug_getter@webstercity.com
• Geary Meyer – Mayor Pro-Tem
geary_meyer@webstercity.com
• Matt McKinney – Councilperson
Janet_Adams@webstercity.com
• John Hawkins – Councilperson
Janet_Adams@webstercity.com
• Logan Welch – Councilperson
Janet_Adams@webstercity.com
• Karyl Bonjour – City Clerk
karyl_bonjour@webstercity.com
Webster City City Council Meetings
Meetings are held the first and third Mondays of the month at 5:15 p.m. in the Council
Chambers at City Hall. Special work sessions are held as needed.

37. 37
Out of the Blue PRAppendix L |
City of Clarion
Phone: 515-532-2847
Fax: 515-532-2171
Address: 121 1st St. SW, PO Box 266 Clarion, IA 50525
City Council:
• Mike Nail – Mayor
• Dave Maxheirmer – Councilman
• Barb Mussman – Councilwoman
• Duane Asbe – Councilman
• Lindsey German – Councilwoman
• Steve Evans – Councilman
• Rochelle Pohlman – City Administrator
repohlman@mchsi.com
Clarion City Council Meetings
City Council meets the first and third Monday of each month at 5:00 p.m. The meetings
are held in city council chambers in City Hall located at 121 First Street SW.

38. 38
Prairie Rivers of Iowa | Appendix M
Lobby Day Information
Environmental Lobby Day at the Iowa State Capitol
• Sponsored by the Iowa Environmental Council
• Opportunity for all Iowa environmental organizations to set up a booth with
information on the environmental work they are doing.
• Opportunity for Iowa environmental organizations to meet and discuss
environmental issues facing Iowa with state legislatures.
• The 2015 Iowa Environmental Lobby Day saw 35 organizations participating
with over 250 volunteers.
o The program included a speaker program with Senator Dvorsky
(D-Coralville), Senator Johnson (R-Ocheyedan), Margo Underwood
(chair of Iowa Natural Resources Commission), Mark Ackelson
(president of Iowa Natural Heritage Foundation), and Ralph Rosenberg
(executive director of the Iowa Environmental Council).
o The event took place from 9am-1pm on February 17th, 2015
• To participate in the 2016 Environmental Lobby Day all organizations must
preregister with the Iowa Environmental Council as there is limited space.
• Organizations that are not members of the Iowa Environmental Council are
responsible for paying for the cost of their space at the event.
• For more information about the event, contact the Iowa Environmental
Council Communications and Outreach Director Katy Heggen at 515-244-1194
ext. 210 or heggen@iaenvironment.org
Additional Information
Contact the House Lobbyist Clerk, Sarah Vanderploeg, at 515-281-5498, or the Senate
Lobbyist Clerk, Kathy Stachon, at 515-281-5932 for guidance with lobbying.
You may also contact Carmine Boal at 515-281-4280 or Mike Marshall at 515-281-5307.

39. 39
Out of the Blue PRAppendix N |
Watershed Talking Points
• Iowa’s water quality has consistently failed to meet national water quality
standards, largely due to modern farming practices.
• An Environmental Working Group (EWG) analysis shows that from 2008-
2011, water quality was rated “poor” or “very poor” at 60 percent of 98 stream
segments monitored by the Iowa Water Quality Index.
• According to the EWG, Iowa’s water quality will not improve in the next ten
years without intervention.
• Intervention, however, requires action and funding from state agencies like
the Department of Agriculture and Land Stewardship and the Department of
Natural Resources.
• Watershed improvement is important in every corner of Iowa— it involves the
districts that contain watersheds but also citizens in surrounding districts who
drink from them.
• The State of Iowa should needs preventative measures and best practices
against water quality contamination and more potential lawsuits against its
counties for chemical exposure.

40. 40
Prairie Rivers of Iowa | Appendix O
Create online petition
1. Go to change.org
2. Click “Start a petition”
3. Fill out biographical the information, include similar copy to below
4. Click “Publish the petition”
5. Share on social media, etc.

41. 41
Out of the Blue PRAppendix P |
FOR IMMEDIATE RELEASE
Date
Contact: Jessica Johnson
515-232-0048
jjohnson@prrcd.org
IOWA ORGANIZATION HONORED FOR POSTIVE IMPACT IN WATER QUALITY
DES MOINES, Iowa. Date – Environmental sustainability and responsibility
advocate group, Prairie Rivers of Iowa honored Organization A today for their work
this past year in improving their water practices. Organization A was recognized for
their innovations in responsible farming practices and water conservation and for
decreasing their corporate office water consumption by 35 percent over the past year.
They also have plans to implement a new policy to make their subsidiaries more water
efficient.
Organization A was also honored for their work in educating middle and high
school age Des Moines students on the benefits of maintaining and improving the local
water quality.
“QUOTE” said Prairie Rivers Marketing Coordinator Jessica Johnson.
Each year Prairie Rivers off Iowa selects three outstanding organizations that
have made measurable strides in improving or promoting clean water practices within
the state.
####
Prairie Rivers of Iowa’s mission is to promote community-based stewardship
that will improve the quality of life of Iowa’s citizens, preserve the ecological integrity of
the land, and meet the economic aspirations of landowners and communities.
“Iowa’s Best” Press release

42. 42
Prairie Rivers of Iowa | Appendix Q
Social media for Iowa’s best
• Encourage nominations
• Announce winner
Facebook:
• Know of a local business, government agency, or organization that’s making
great efforts to improve Iowa’s water quality? Help us recognize their
commitment to our valuable resources by nominating them for our first annual
“Iowa’s Best” award! See details and requirements here: [LINK]
• Congratulations to our first Iowa’s Best Award winner [INSERT WINNER/
TAG]! [WINNER] has demonstrated a serious effort to improve Iowa’s water
quality by [INSERT EFFORTS.] Learn more about the Iowa’s Best Award and
[INSERT WINNER] here: [LINK]
Twitter:
• Nominate an organization that’s making efforts to improve water quality in
Iowa for our 1st annual “Iowa’s Best Award”, learn more here: [LINK]
• The winner of our first annual Iowa’s Best Award has been announced!
[INSERT LINK]

43. 43
Out of the Blue PRAppendix R |
Lincoln Days Coordinator
Lynn Scarlett
Nevada Chamber of Commerce Director
1015 6th Street
Nevada, IA 50201
(515) 382-6538
chamber@midiowa.net
Contacts at Clinton, Boone, Pottawattamie County fairs

44. 44
Prairie Rivers of Iowa | Appendix S
Clinton County Fair
Mary Stevenson
Manager/Secretary
328 E. 8th St.
Dewitt, IA
(563) 659-1624
clintoncofair@iowatelecom.net
Boone County Fair
Ashley Fitzgerald
601 Industrial Park Rd.
Boone, IA 50036
(515) 432-5899
boonecountyfairgrounds@gmail.com
Pottawattamie County Westfair County Fair
Ann Vorthmann
Coordinator
31112 Hwy 6
Treynor, IA 51575
(402)-981-1093

45. 45
Out of the Blue PRAppendix T |
County Fair Fans

46. 46
Prairie Rivers of Iowa
Lincoln Highway Social Media
• Promote the Lincoln Highway Days in Nevada
• Highway Highlights: point out cool spots on the Byway every Thursday
• Give shout outs to businesses that have established relationships with Prairie
Rivers
• Discuss using #LincolnHighwayDays with event planners
Facebook:
• Mark your calendars, the schedule for Lincoln Highway Days is up! Join us in
Nevada [INSERT DATES] for free food, live entertainment, truck pulling,
inflatable play structures and more! #LincolnHighwayDays
• It’s finally here! Join us this weekend in Nevada to celebrate Lincoln Highway
Days, tons of FREE fun for all ages! #LincolnHighwayDays [ATTACH IMAGE
OF SCHEDULE]
• This week’s Highway Highlight is the Youngville Café! Built in 1936, the café
has been served up Skelly gas, fried chicken, homemade pie, live piano music,
slot machines, and groceries to its customers until 1967 and was recently restored
to its former glory. Take a drive down the Byway and stop in some time!
• Traveling along the Byway this weekend? Make sure to stop in businesses with
the official Lincoln Highway Heritage Byway stickers in their windows! Check
out the full list of businesses here: [LINK] [PIC OF STICKER IN WINDOW]
Twitter:
• Mark your calendars, the schedule for Lincoln Highway Days is up! Join us in
Nevada [INSERT DATES] and enjoy FREE fun for the whole family. [LINK TO
PAGE]
• THIS WEEKEND! Join us in Nevada for Lincoln Highway Days, free fun for
the whole family! [LINK]
• This week’s Highway Highlight: the Orpheum Theatre in Marshalltown, check
it out! [LINK]
| Appendix U

47. 47
Out of the Blue PRAppendix V |
Byway Business Decal

48. 48
Prairie Rivers of Iowa | Appendix W
Clinton, Boone, and Pottawattamie County Chamber of
Commerce Contacts
Organization Name Address Phone Email
Clinton Area
Chamber of
Commerce
Nathan
Sondgeroth,
President & CEO
721 S 2nd Street,
P.O. Box 1024,
Clinton, IA 52733
563-242-5702 nsondgeroth@
clintonia.com
Clinton Area
Chamber of
Commerce
Carrie Donaire,
Director of
Convention and
Visitors Bureau
721 S 2nd Street,
P.O. Box 1024,
Clinton, IA 52733
563-242-5702 cdonaire@clintonia.
com
Maquoketa
Chamber of
Commerce
Tom Devine,
Chamber
Executive
Director
124 S. Main Street,
Suite 2, Maquoketa,
IA 52060
563-652-4602 tom@
maquoketachamber.
com
DeWitt
Chamber and
Development
Tami Petsche,
Executive
Director
1010 6th Avenue,
DeWitt, IA 52742
563-659-8500 director@
dewittiowa.org
Boone Chamber
of Commerce
Kurt R. Phillips,
Executive
Director
903 Story Street,
Boone, IA 50036
515-432-3342 director@
booneiowa.us
Council Bluffs
Chamber of
Commerce
Bob Mundt,
President/CEO
149 W. Broadway,
Council Bluffs, IA
51503
712-325-1000
Walnut Chamber
of Commerce
607 Highland
Street, Walnut, IA
712-784-2100

49. 49
Out of the Blue PR
Iowa Economic Development Authority Contacts
Tina Hoffman
Marketing and Communications Director
200 East Grand Avenue
Des Moines, Iowa 50309
communications@iowa.gov
515-725-3150
Shawna Lode
Iowa Tourism Manager
200 East Grand Avenue
Des Moines, Iowa 50309
Shawna.lode@iowa.gov
515-725-3090
Appendix X |

50. 50
Prairie Rivers of Iowa | Appendix Y
Iowa legislators in districts that contain the
Lincoln Highway Heritage Byway
Name District Phone Email
Senator Rita Hart 49 515-281-3371 rita.hart@legis.iowa.gov
Senator Liz Mathis 34 319-361-1725 liz.mathis@legis.iowa.
gov
Senator Wally Horn 35 319-396-3131 wally.horn@legis.iowa.
gov
Senator Rob Hogg 33 319-247-0223 rob.hogg@legis.iowa.
gov
Senator Tim
Kapucian
38 319-442-5337 tim.kapucian@legis.
iowa.gov
Senator Steve
Sodders
36 641-483-2383 steve.sodders@legis.
iowa.gov
Senator Herman
Quirmbach
23 515-292-8984 herman.quirmbach@
legis.iowa.gov
Senator Jerry Behn 24 515-432-7327 jerry.behn@legis.iowa.
gov
Senator Jason
Schultz
9 712-269-2178 jason.schultz@legis.
iowa.gov
Senator Mark
Segebart
6 712-269-4519 mark.segebart@legis.
iowa.gov
Senator Mike
Gronstal
8 515-281-3901 mike.gronstal@legis.
iowa.gov
Representative
Norlin Mommsen
97 563-357-9826 norlin.mommsen@legis.
iowa.gov

51. 51
Out of the Blue PR
Representative
Mary Lynn Wolfe
98 563-243-4653 mary.wolfe@legis.iowa.
gov
Representative
Bobby Kaufmann
73 563-260-3355 bobby.kaufmann@legis.
iowa.gov
Representative Liz
Bennett
65 515-281-3221 liz.bennett@legis.iowa.
gov
Representative
Kraig Paulsen
67 515-281-3521 kraig.paulsen@legis.
iowa.gov
Representative Ken
Rizer
68 319-651-7316 ken.rizer@legis.iowa.
gov
Representative
Kirsten
Running-Marquardt
69 319-892-3008 kirsten.running-mar-
quardt@legis.iowa.gov
Representative Art
Staed
66 319-899-4365 art.staed@legis.iowa.
gov
Representative
Quentin Stanerson
95 319-330-7211 quentin.stanerson@
legis.iowa.gov
Representative
Todd Taylor
70 515-281-3221 todd.taylor@legis.iowa.
gov
Representative
Dawn Pettengill
75 319-610-3412 dawn.pettengill@legis.
iowa.gov
Representative
Dean Fisher
72 641-750-3594 dean.fisher@legis.iowa.
gov
Representative
Mark Smith
71 641-750-9278 mark.smith@legis.iowa.
gov
Appendix Y |

52. 52
Prairie Rivers of Iowa | Appendix Y
Representative Rob
Bacon
48 515-460-8885 rob.bacon@legis.iowa.
gov
Representative Dave
Deyoe
49 515-382-2352 dave.deyoe@legis.iowa.
gov
Representative Lisa
Heddens
46 515-450-2957 lisa.heddens@legis.
iowa.gov
Representative Beth
Wessel-Kroeschell
45 515-292-2904 beth.wessel-kroeschell@
legis.iowa.gov
Representative Chip
Baltimore
47 515-432-2732 chip.baltimore@legis.
iowa.gov
Representative
Brian Best
12 712-830-1844 brian.best@legis.iowa.
gov
Representative
Steven Holt
18 712-263-8347 steven.holt@legis.iowa.
gov
Representative Matt
Windschitl
17 712-642-4334 matt.windschitl@legis.
iowa.gov
Representative Greg
Forristall
22 712-486-2271 greg.forristall@legis.
iowa.gov
Representative
Mary Ann Hanusa
16 712-256-5159 maryann.hanusa@legis.
iowa.gov
Representative
Charlie McConkey
15 515-281-3221 charlie.mcconkey@
legis.iowa.gov

53. 53
Out of the Blue PRAppendix Z |
Iowa Department of Transportation Contacts
John Adam, P.E.
Director of Iowa DOT Highway Division
800 Lincoln Way
Ames, IA 50010
(505) 239-1124

54. 54
Prairie Rivers of Iowa | Appendix A1
Federal Department of Transportation Contacts
Valerie A. Briggs
Director, National Highway Institute
1310 N. Court House Road, Suite 30
Arlington, VA 22201
703-235-0500

55. 55
Out of the Blue PRAppendix A2 |
Requirements for Scenic Byway Status:
• The byway must be nominated.
• Scenic quality: The visual experience from driving on the byway must be
distinct and offer a pleasing and memorable visual experience.
• Natural quality: The visual environment of the highway must include
environmental elements that are in at least a minimally undisturbed state.
These may include geological formations, fossils, water bodies, vegetation,
and wildlife.
• Historic quality: The byway must incorporate a historic value in natural or
manmade elements of the landscape. These elements must educate the viewer
and stir and appreciation for the past.
• Cultural quality: The byway must express evidence of the customs of the
people that inhabit it. This includes crafts, music, dance, rituals, festivals,
food, etc.
• Archeological quality: The byway must include historical landmarks or those
of prehistoric human life or activity. These ruins, artifacts, or structural remains
must have scientific significance that offer an appreciation for the past.
• Recreational quality: The byway must provide recreational activities in direct
association with the natural and cultural landscape of the byway, for example,
rafting, boating, fishing; driving on the byway may also be considered a
recreational experience. Recreational opportunities may also be seasonal.
• A corridor management plan must also be submitted.
Source: www.fwha.dot.gov/byways

56. 56
Prairie Rivers of Iowa | Appendix A3
Lincoln Highway Heritage Byway Road Sign
LINCOLN
HIGHWAY
HERITAGE BYWAY
HWY
30
Anytown, Iowa

58. This book has been printed
on recycled paper
Out of the Blue PR