One of the greatest challenges facing executives is how to effectively market yourself when you’re a generalist, rather than a specialist. Here are 4 things to consider as you develop your career marketing strategy.

1. Jack-of-All-Trades?
4 Steps to a More Powerful Career
Marketing Strategy
Kim Meninger
Executive Coach & Career Strategist
Kim@ExecutiveCareerSuccess.com
www.ExecutiveCareerSuccess.com

2. How do you create a
focused value
proposition when
you’re a jack-of-alltrades, master of
“some”?

3. • Early in your career you
specialized more narrowly.
• As you’ve risen in your
organization, you’ve
become more strategic.
– You now have a broader
perspective.
– You have responsibilities
that fall outside your
original domain.

4. Challenge
Given your breadth of
experience, how do
you market yourself for
your next executive
role?

5. Here are 4 things to consider as you
develop your marketing strategy.

6. 1. Recognize that diverse experience is an asset.
• Shift your mindset
– Your diverse skill set is not a liability.
• You see the bigger picture.
• You’re adept at communicating with different
audiences.
• You have many transferable skills.
• Focus on what makes you unique.
– Emphasize your differentiators.

7. 2. Have a clear target.
Are you struggling
because:
• You lack a clear target?
• You feel qualified to
perform many roles?
• You’re not sure what
you want to do?

8. To successfully market yourself for your next
role:
• Choose a specific target.
• Understand how it aligns with your strengths and
interests.
• Focus on finding opportunities that best match
that profile.
You can always adjust your target, but having a
clear focus will yield much greater results.

9. 3. Emphasize relevant experience.
Just because you have a lot of experience
doesn’t mean you have to showcase all of it.
• Focus on the most relevant strengths and
accomplishments.
• Choose examples from your work history that
best illustrate your fit for the target position.
• Reference additional experience as
necessary, but don’t confuse your audience.

10. 4. Believe in your story
• Know why you are the
right person for the job
you want.
• Embrace your story.
• Until you believe in
yourself, others will not
see you as the leader you
want to be.

11. If you’re a jack-of-all-trades who is ready for your
next executive role, the key to success is focus!
• Choose a clear target.
• Develop a compelling
value proposition.
• Confidently position
yourself for that role.

12. Get your complimentary copy of:
5 Surefire Signs It’s Time to Change Your
Executive Career
&
The Most Powerful Step You Can Take Today to
Launch Your New Executive Career
Kim Meninger
Executive Coach & Career Strategist
Kim@ExecutiveCareerSuccess.com
www.ExecutiveCareerSuccess.com