1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. Carrier Wi-Fi
Michael Fletcher

3. Democratization of Telecom
BYOD
OTT
Communication
Social Login
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©2013 RUCKUS WIRELESS INC.

4. Democratization of Telecom
Public
Access
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5. Preferred by Users
83%
smartphone users expect
their carriers to bundle
Wi-Fi service
Source: Devicescape
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6. Mandated by Venues
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7. Spectrum Advantage
Capacity
~500 Mhz
~100 Mhz
Source: Analysys Mason
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Cost
€0
~0.5 €/Mhz/pop

8. Evolved to Deal with Chaos
30 million radios
Intrinsic “SON” features —
• Automatic spectrum selection
• Simple provisioning
• Basic interference mitigation
• Meshing
• Load balancing
• Multivendor interoperability
Global installed
base of enterpriseand carrier-class
Wi-Fi APs
2007
2013
Source: Gartner
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©2013 RUCKUS WIRELESS INC.

9. Born to Be Shared
...or
Buy access now
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10. Market Not Served By 3G/4G
90%
of tablets are sold
without a
cellular radio
Sources: Comscore, IDC.
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11. Growing Rapidly
Cumulative Global Shipments, millions of units
7
0
6
0
5
0
4
0
3
0
2
0
1
0
0
1
2
3
Source: Apple
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©2013 RUCKUS WIRELESS INC.
4
5
6
7
8
Quarters After Launch

12. Going Mainstream
Tablet Demographics Broadening, Favoring WiFi Service
Age distribution of
survey respondents
who...
12–17
already own a
tablet
18–24
plan to purchase
one in the next 12
months
8–11
25–34
35–44
45–54
55–64
(years)
Source: Online Publishers Association survey, n = 1,160.
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©2013 RUCKUS WIRELESS INC.

13. Monetization Models
•
•
•
•
•
•
Freemium service
3G/4G offload
Bundle ARPU
Churn reduction
Managed services
Value-added services
(e.g. location services,
ad-based services)
• Roaming
• Advanced loyalty programs
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©2013 RUCKUS WIRELESS INC.

14. Example Operating Models
Other HK
MNOs
9,000 pubs
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15. It’s a Land Grab
First one here...
...wins
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16. Roadmap to
Carrier WiFi
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17. Simple User Experience
R2
NGH/Passpoint
R1
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18. Dealing with Interference
Many competing networks
Your APs
outdoors
or indoors
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©2013 RUCKUS WIRELESS INC.

19. Integration Is Key
Integrated Access Services Architecture
Applications
Voice
Service
Enablers
Location, Analytics, Mobility, Wholesale, Cloud...
Mobile
Core
Infrastructure
Access
Video
2G
3G
Mobile
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©2013 RUCKUS WIRELESS INC.
Data
Wi-Fi
Gateway
4G
Wi-Fi
New
Access
Aggregation
xDSL HFC
Fixed
Fiber

20. For the WBA Team...
Broad commercialization of
HS2.0 R1 and R2
Wi-Fi network selection
and handover
Wi-Fi/cellular network selection
and handover
Easy roaming arrangements
and settlement
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21. Thanks