Working closely with their dedicated Google Account Manager, Absolute Digital Media used bespoke data and information to develop a campaign strategy their client could completely trust. Absolute Digital Media’s Head of Paid Search, Evaldas Balcius explains: “By looking at the figures, we could determine calls of a certain length, calls made directly from an ad view, calls made from a remarketing ad view, and so on. By linking this software with our Google Analytics account, we could measure the ROI for the client and adapt our strategy accordingly, ensuring we followed Google best practice.”