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Cognitive Biases in Testing 
Srikanth Krishnan, Oracle 
www.eurostarconferences.com 
@esconfs 
#esconfs
Cognitive Biases in Testing 
Srikanth S Krishnan 
Sr. Director QA 
Oracle India
Guess the percentage of 
African Nations in the UN.
What is a Cognitive Bias ?
It is the human tendency to make systematic 
errors in certain circumstances based on 
cognitive factors rather than evidence.
Heuristics Statistical mis-estimates 
Memory errors Social Constructs
Tester’s Delusion Spots 
Test Planning 
Test Design 
Test Advocacy
Anchoring
Guess the percentage of 
African Nations in the UN.
Will you be happier if you get a 
100% hike? 
Anchoring
Bidding after stating the last 2 
digits of social security number
Why are black pearls more expensive?
occurs when people consider a particular 
value for an unknown quantity before 
estimating that quantity
Effect on Estimation 
New Feature vs. regression testing of existing features
Effect on Negotiation
Relativity
Would you mind walking 5 min 
to save Rs 100 on a Rs 500 pen?
Would you mind walking 
5 min to save Rs 100 on a 
Rs 7000 suite?
Decoy Effect or Asymmetric 
dominance effect
Option A Option B 
Features 400 300 
Cost 3800 2000
Option A Option B Option C 
Features 400 300 350 
Cost 3800 2000 4500
People not only compare things, but also 
compare things that are easily comparable.
The Price of Ownership 
Endowment Effect
How much would you pay for a 
Coffee Mug ?
Applies to ideas as well as objects.
People not only compare things, but also 
compare things that are easily comparable.
The more effort you put into something the more 
ownership you feel. IKEA Effect
Ex. Manager from Finance
Test repository clean up 
Suite1 Created with 100 man days effort 
Suite2 Created with 30 man days effort 
Which one will you get rid of? 
(assume same coverage)
Effect of Expectation 
Confirmation bias: Self-Fulfilling Prophesy
How do you get more women in the orchestra?
Positive vs. negative Test cases.
Seeing patterns where none exist.
e 
xi 
st. 
e 
xis 
t. 
20 
12 
4 
31
Influence of great UI.
Negativity Bias 
More attention is given to negative than 
positive experiences
The lingering effect of a nasty bug.
Sunk Costs
Concorde Fallacy 
“I have spent so much time doing the setups.”
Concorde Fallacy 
Why test a project that has been scrapped?
Cost of Zero
Amazon’s free shipping
AOL’s unlimited plan
Concorde Fallacy 
No Cost to QA
Paradox of Choice
Concorde Fallacy 
More is not always better
Burn your bridges
Concorde Fallacy 
Why don’t we keep this server just in case?
Procrastination
Concorde Fallacy 
Choose your own deadline
Concorde Fallacy 
The hockey-stick effort curve
Concorde Fallacy 
Milestones and distributed deadlines
Resurrection to Rationality
overcoming 
channeling
References and Acknowledgements 
Predictably Irrational – Dan Ariely 
Nudge – Thaler & Sunstein 
Blink – Malcolm Gladwell 
Sway – Brafman (Ori & Rom) 
Wikipedia
Concorde Fallacy 
Thank You

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Cognitive Biases in Testing Explained

Editor's Notes

  1. The first section “Tester’s reality describes the common pain points in Test Design. The second section describes the concept of a mind map and how to create one. The third section describes an approach to leverage mind maps for test design.
  2. The first section “Tester’s reality describes the common pain points in Test Design. The second section describes the concept of a mind map and how to create one. The third section describes an approach to leverage mind maps for test design.
  3. Strategies for rationality -Overcoming -Channeling Checklists in a complex environment, Gawande states that experts are up against 2 difficulties - the fallibility of human memory when it comes to mundane, routine matters that are easily overlooked under the strain of more pressing events and secondly, people can lull themselves into skipping steps even when they remember them - after all certain steps don't always matter...until one day they do. Black Hat Thinking Within Edward de Bono's Six Thinking Hats process, Black Hat Thinking explores ways that an idea may not fit the situation, problems we may need to overcome, faults, or why something may not work. During Black Hat Thinking we consider obstacles, existing or potential downsides, and concerns. The single word that best describes the nature of the Black Hat is “caution.” If we are not cautious, we risk damage, danger, and disaster both for ourselves and for others. Black Thinking Hat protects us from harm. Premortem (overcomes groupthink) when the organization has almost come to an important decision but has not formally committed itself, gather for a brief session a group of individuals who are knowledgeable about the decision. The premise of the session is a short speech "Imagine that we are a year into the future .We implemented the plan now as it now exists. The outcome was a disaster. Please take 5-10 mins to write a brief history of that disaster. Reference class forecasting Using distributional information from other ventures similar to that being forecasted is called taking an "outside view" and is a cure to the planning fallacy. A large database of project plans and outcomes. Channeling Choice architecture It describes the way in which decisions are influenced by how the choices are presented. It is in arranging the choice architecture in a certain way that individuals can be nudged in a certain way without taking away their freedom of choice. A simple example of a nudge would be placing healthy foods in a school cafeteria at eye level, while putting less healthy junk food in harder to reach places. Individuals are not prevented from eating whatever they want, but the arranging of the food choices in that way has the effect of decreasing consumption of junk food and increasing consumption of healthier foods.