2. ABOUTTHESUMMIT
Whilst many thought the Global Financial Crisis
would increase the supply of available talent, the
reality is ATTRACTING and RETAINING talent is
the number 1 issue facing companies of all sizes
across all industries in Europe (and Globally!).
The challenges of sourcing, developing and
retaining your top talent is only going to get
tougher.
Research shows optimising employee and
customer engagement is more effective for your
revenue and profit than having high levels of only
one form of engagement. Faced with the
challenges of an ageing population, declining
fertility rates, global skill shortages, increased
migration and mobility of talent, demands for
higher levels of customer service and the
increasing fragmentation of communications,
organisations who effectively manage the
convergence of HR, Marketing and
Communications to connect employees to
customers to profits will be best positioned to
meet these challenges head on.
Who should attend?
CEO’s, Managing Directors, General Managers, Human Resources Directors,
Communications Directors, Marketing Directors, Senior Managers of Human
Resources, Communications, Marketing, Recruitment Staffing, Talent
Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
3. In this highly engaging International Summit with Global
BRANDS, Global EXPERTS, Global BEST PRACTICE and
Local APPLICATION you will:
•Share in the latest developments, research and trends in
Employer Branding & Reputation worldwide and the implications
for leaders in Europe
•Learn a practical approach to develop your employer brand
strategy from early concept to competitive advantage
•Discover the impact of a strong employer brand on customer
sales, revenue and growth
•The impact of employer branding on employee & engagement
& corporate performance
•Implementing a global employer branding strategy in Europe
•Discover why the current economic climate is the most critical
period for organisations to get their employer brand strategy
right
•Discover the critical role of leadership in employer branding
•Learn how to optimise your internal and external capabilities to
build a leading employer brand
•Learn how to align people strategies, employee behaviours, and the
leadership brand
•Learn how to leverage social media to communicate with your target
audience
•Discover the key linkages between your corporate, consumer and
employer brand and how to optimise the value of your brand portfolio
to maximise shareholder value
•Learn how to define key ROI metrics for your employer brand strategy
•Learn how to define, segment, tailor and meet employee expectations
across the total employee lifecycle
•Learn how to define and engage key stakeholders in your strategy
•Discover the lessons learnt from world leading employer brand
practitioners and get a head start of your competition
•Discover who are the World's benchmark employer brands and what
you can learn from them
•Learn from real life case studies of how leading companies have
improved their financial performance by developing and implementing
their Employer Brand strategy
ABOUTTHESUMMIT
What will you learn?
5. ABOUTTHESUMMIT
Testimonials
"The Summit provided me with the opportunity to connect with and
learn from other Employer Branding professionals in Europe. I was
looking forward to this event since early 2011! Compared to regular HR
conferences, the focus truly was on sharing experiences instead of
consultancy firms being keen on promoting and selling their solutions. I
can fully recommend this event to everyone being serious about
Employer Branding!"
Gunnar Luebbe
Group Employer Branding, UniCredit
"Il Summit si é rivelato un ottimo momento di confronto ma soprattutto
ha fornito spunti molto concreti e operativi relativamente al mondo e
agli strumenti dell'EB che ritengo siano quanto di più utile possa uscire
da una intensa giornata di lavori. La capacità di trasferire sia una
visione più strategica che elementi particolarmente utili per iniziare a
impostare un progetto di EB anche in modo autonomo sono
sicuramente stati la chiave di successo dell'evento"
Lucia Quagliano
Chiesi Farmaceutici
“Un interessantissimo spazio di riflessione con autorevoli voci di
esperienza e conoscenza dell’Employer Branding Strategy, quali Brett
Minchington ed Eugenio Amendola sono e di tutti i relatori che hanno
messo a disposizione le loro best practices. Molto stimolante, in termini
di contenuti acquisiti”
Flavia Balestrieri
Piemme
6. ABOUTTHESUMMIT
ECONOMICS
•4 registrations to Summit for clients, staff, etc
•Banner on Summit web site www.employerbrandingsummit.it
and www.employerbrandingsummit.com
•Logo on EBR web site www.employerbrandingreview.com
•Banner on home page of www.employerbrandingonline.com
•Banner on Employer Branding Online Member e-news –
2000+ global members
•Recognition of partnership in all promotional activity
supporting the event
•Banner ad in e-news promoting the Summit during the
course of the campaign
•Announcing of partnership to EBI Employer Branding Global
Community and EBI Employer Branding in Italy on LinkedIn –
1200+global and Italian members
•Possibility to be involved in the Round Table as speaker
•Corporate logo on brochure
•Corporate logo on Summit website
•Merchandise in delegate bag
•Registration list provided at Summit
•Promotional signage at Summit
€ 7.000 (+tax)
Major Partner
•Banner ad in e-news promoting the Summit
during the course of the campaign
•Announcing of partnership to EBI Employer
Branding Global Community and EBI Employer
Branding in Italy on LinkedIn – 1200+global and
Italian members
•Possibility to be involved in the Round Table
as speaker
•Corporate logo on brochure
•Corporate logo on Summit website
•Merchandise in delegate bag
•Registration list provided at Summit
•Promotional signage at Summit
€ 4.000 (+tax)
Event Partner (Gold) Event Partner (Silver)
•Corporate logo on brochure
•Corporate logo on Summit website
•Merchandise in delegate bag
•Registration list provided at Summit
•Promotional signage at Summit
€ 2.000 (+tax)
Attending Fee
Standard rate
€450+tax
Group registration (+3)
€350+tax per person
