2. What is social marketing? Social marketing has been defined as : the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society .
7. What does the social marketing mix look like, and how is it different from the Four Ps that commercial marketers use?
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9. c May have a monetary cost, the more important price considerations are social and emotional costs. Emotional costs include the hassle factor of performing the behavior, time, embarrassment, deprivation of something they enjoy or fear of finding a medical problem. The strategic issue is to figure out how to reduce the price as much as possible.
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12. Example of a Social Marketing 1. McDonald's Offers d McDonalds make offer Everyone bought children meals ,they will give one pound to 57357 hospital This called social marketing Because McDonalds serve society Customers like buying children meals to help cancer hospital
13. 2.Breast cancer screening campaign As an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements: The productcould be any of these three behaviors: 1. Getting an annual mammogram, 2. Seeing a physician each year for a breast exam 3. Performing monthly breast self-exams. The priceof engaging in these behaviors includes : Monetary costs of the mammogram and exam Social and emotional costs are potential discomfort and/or embarrassment, time and even the possibility of actually finding a lump.
14. 1 The place that these medical and educational services are offered might be a mobile van, local hospitals and clinics depends on audience requirements. Promotion could be done through public service announcements, And community outreach. .
15. The Importance of Social Media Marketing A- Social media marketing is the process of promoting your site or business through social media channels B- It is a powerful strategy that will get you links, attention and massive amounts of traffic. C- There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.
