The Low Cost Way to Develop Multiple-Streams of Income
1. The Low Cost Way to Develop Multiple-Streams of
Income
2. Cast your mind back several years, when the term
'multiple-streams of income' became an established part
of the online marketing vocabulary and web-entrepreneurs
began launching networks of mini-sites to
sell affiliate products.
3. Fast-forward to today and the concept of developing a
number of income sources is still very relevant. Good
website businesses constantly innovate, looking for new
ways to make money. However setting up networks of
mini-sites can be an expensive and time consuming
process, so why not consider buying a single generic
domain name and set up a virtual network of mini-sites
using sub-folders?
5. Developing your virtual network is very easy. Once you
have bought a generic domain name, you simply create
a series of sub-folders for each of your affiliate
programs. If one of your mini-sites is going to be used to
sell insurance products, name the folder 'insurance'.
Then create your insurance web page and save it in the
insurance folder as 'index.htm' or 'index.html'. When
you launch your insurance mini-sites, the address will be
www.genericdomain/insurance.
7. Choosing your generic domain name can be difficult.
Ideally you will want a short and simple name that does
not align the website to any specific market or product.
Unfortunately most of the short, single word domain
names are already taken, so you might want to make up
a name or use a mixture of words and numbers, such as
'genericname888.com'.
11. Using a single domain name will significantly reduce
hosting and domain registration costs, especially if you
are building a network of 20 or more mini-sites to sell
your products. If you decide to use the same page design
across your virtual network, it will also be possible to
reduce development costs.
13. Launching a new website on a shoestring is a tough
business nowadays. Pay-per-click advertising can be
prohibitive to small businesses and the Google Sandbox
will prevent new websites from obtaining search engine
rankings that will deliver sufficient amounts of traffic.
14. However, launching a new mini-site on your virtual
network will be much easier as the page will be part of
an established website and you will be able to avoid the
sandbox. Building links to each of your virtual mini-sites
will not only help that particular page receive more
traffic, but also help improve the overall visibility of your
whole site.
16. Domain names are a scarce resource and it will become
increasingly difficult to keep finding suitably memorable
and descriptive domains for each mini-site. With sub-folders,
it is possible to choose any name you like for
your mini-sites, although it helps if the generic domain
name you choose is relatively short.
18. Off course, there are some disadvantages to using sub-folders.
Offering a diverse range of products from one
website may confuse your target audience and you are
less likely to innovate with different designs for each of
your mini-sites. If a certain affiliate product really takes
off, you may want to launch a new website to
specifically sell more of that product; however the use
of sub-folders still remains the most cost effective way
to develop multiple-streams of income.