There are several options for developing a website, ranging from using a custom site developed by an agency to using a do-it-yourself website builder. When choosing an option, considerations include selecting a memorable domain name and reliable hosting, choosing an industry standard content management system, ensuring the design reflects the business purpose and audience, and developing fresh content. It is also important to keep the site responsive, secure, optimized for search, and integrated with analytics.

1. Website Development
There are a whole host of options open to large and small businesses, when developing
their website, ranging from:
 Utilising a web development company, for a custom site, providing huge flexibility
and customization specifically tailored for a business need
 Utilising a web development company, with an open source Content Management
System (CMS), with the added bonus of being abel to tap into the open source
community
 Utilising a pre-defined template within an existing Content Management System
(CMS), provides great value for money and many themes but limited customisation
 Utilising a DIY website builder, examples include Weebly, Wix, Squarespace and
Rocketspark. Utilise beautiful templates at a low cost, but with limited customisation
and scalability. A great first option for a start-up.
 Alternatively, and some companies are selecting this final option, which is to focus
on an app, and have a very basic single page website
Areas to Consider
1. Select a memorable domain name
2. Select the right extension, and buy others if you think you may need them in the
future (this can impact on search effectiveness, internationally, at a later stage in
your business growth
3. Select a reliable hosting partner, with strong support
4. Choose the right CMS and technology, where development resource is available and
is considered to be industry standard
5. Define your business purpose and reflect this in the website design and
development
6. Ensure the navigation provides a simpler user experience
7. Ensure the design is on brand throughout
8. Define your audience and ensure this is reflected in your website design and copy
9. Develop fresh, thought leading content
10. Keep your social media and news feeds available and up to date
11. Access all social media platforms of relevance
12. Keep 3rd party advertising to a minimal, where possible
13. Call to Actions should be front and center on the website
14. Ensure you can upload content easily through the back end administration portal
15. A responsive website is non-negotiable
16. Ensure security is at the highest level where required (payment and customer
details)
17. Make sure your website is optimized for search
18. Test across all common browsers, devices and versions

2. 19. Capture user details and integrate with your CRM
20. Ensure you have tracking and analytics embedded
Your Business Needs
At Digital Cousin, we’d love to talk with you about your softwaredevelopmentneeds and
discuss your specific business requirements.
Digital Cousin. Making Life Easier. Managing All Your Development Needs.
Further information can be found at http://www.digitalcousin.com