This is Drum!
• A browser based audio & web conference call software.
• Modern, efficient & beneficial.
• Targeted to a broad market.
A Tag Line
• Meetings. Made wonderful.
• This Is Drum.
• Super charge your meetings.
With there being three distinct
‘tag lines’ for the business it is
good to pick one and make a
feature of it.
• With a parallax scroll website user navigation can become a bit tricky and off
• Similarly most people normally want to find an “About Us” page to get to
know more about the company as well as the product.
A slight rejig of placements of sub
headers and links to additional
pages could make a large
difference to the bounce rate.
This also allows for more play
around with more expanding meta
and URL’s as well as securing sales
by making an easier to pilot website.
Detail vs Sale.
• While the information on the site is thorough and extensive
sometimes the sale can be lost in the amount of product description
as it creates a lack of emotive pitch.
By creating more of a
tone with the content
either that of situational
or fun composition it can
help costumers relate to
why they are there to
buy in the first place.
• ‘Drum’ is mentioned 26 times on the URL http://thisisdrum.com/features
and the keyword ‘conference’ (+variants) appears 11 times.
New keywords and variants
would help to boost rankings
as well as traffic.
This small change in content
can make a huge difference
in R.O.I. and brand
Many other social media
platforms should be
regularly utilised to
gain a further reach into the
market. It can change the
way a company is perceived
which can also help to boost
• A stronger user navigation.
• More varied keywords with enticing content.
• And more presence on social media.