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Private Label
Brands
National Brands
Specialty Store
Target Market
• Retail Consumers
• Salon Professionals
• Women
Over 6,000
unique, quality products
Merchandise Mix
Grid Layout
Register Entrance
Exit
Store Design
Website Design
#sallybeauty
YouTube
Loyalty
Programs
Beauty School
Sally Partners
Sally Convenience
The Sally Scholar Program
Sally Standing
School Savings Card
Competition
*Neighborhood or community strip
shopping centers
*Also in shopping centers
Store Location
Pricing strategy
Differentiated by
customer segment
High/Low
Stores are unable to
match online prices
Sally Beauty Supply’s Purpose
Provide customers with access to high-quality
professional beauty products and exceptional
customer service
Sale Flyer
5 Mile Population:
Small Cities
- minimum 39,000
Metro Areas
- 3 miles - 35,000-50,000
- 5 miles - over 100,000
All Company Owned
In-Store Special Events
Wella & Clairol

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sallybeautysupply

Editor's Notes

  1. Sally girl- hair, makeup, nails, accessories
  2. Tons of products to choose from. Brands A-Z. Hundreds.
  3. Sell men products- hair clippers and color. Keep up with trends.
  4. Over 6,000 products and 2,500 stores-the world's largest distributor of professional beauty supplies.
  5. Must buy items on end caps, impulse items near register. Products placed by similar products.
  6. Keep scrolling- gift ideas, stylists picks, customer favorites
  7. giveaways- repost picture, follow, #sallybeauty
  8. $5 enrollment fee for club- 15% off every month if you spend $25, free renewal Pro- pro pricing, exclusive monthly discounts, personal shopper Student- pro pricing, exclusive monthly discounts, trade in for pro card when graduated
  9. Onsite parking in front of the stores. Bg location- next to rue 21, TJ maxx, shoe sensation, home depot, etc. (cumulative attraction), strategic fit- women, college students, moms, professors.
  10. Not all online prices are available instore
  11. Multiple pages. Sent to your house. Also online. Interactive. Can click on the images and it takes you to the page
  12. 1,200 - 1,800 sq. ft. based on population and salon counts. 20 ft. minimum frontage width (21 ft. minimum in New York State). Minimum of 20,000 to 30,000 cars per two-way traffic in front of shopping center. Excellent access and visibility to the shopping center. Excellent position within the shopping center. Prefer to keep stores three miles apart but may be positioned closer depending upon area density. Household income: $34,000 to $72,000. 100,000 sq. ft. shopping center anchored by at least one major tenant, i.e. major grocer, discount store, clothing or department store chain