This document outlines personas and user profiles created for redesigning the Wherefor.com travel site based on a survey of potential users. It describes the range of experience levels, ages, genders, and travel perspectives represented in the personas. Empathy maps were also created to better understand users' needs and expectations, which centered around communicating with locals, simple booking processes, feeling connected to trip goals, learning how the site can help plan trips, and quickly narrowing destination options to increase confidence in decisions. These insights could guide both the product design and definition of its features.

1. PERSONA
PROFILES
WHEREFOR.COM REDESIGN
Erin Rizal
Springboard UX Design School

2. INTRODUCTION
Based on demographics from a potential-user survey, most participants came
from a wide range of experience levels in travel, age, gender and perspectives
on using travel sites to meet their standards for a typical travel app. In order
to paint a better picture of the user’s needs and expectations, the following
personas were created to represent the target audience.

3. USER
PROFILES

7. EMPATHY
MAPS

16. IN CLOSING
Having the desires and frustrations of users in mind, the main focus points
or the user’s experiences are-
• The desire to find outlets for communicating with locals before trips
• Finding simple ways to make bookiing, so that the logistics don’t cloud
the users’ own goals
• Users may need a way to make using travel sites feel more connected to
their end goals of their trip (such as breaking a comfort zone)
• Users may look for a system that teaches what using them can lead to in
planning their trip
• Users may need a way to increase confidence by narrowing down
options as quick as possible before making decisions on destinations
These issues could not only outline the final design of the product, but also
create structure in how its features can be defined and redefined.