1. Delta Airlines, Inc.
Part III
Erin Holloman

2. Delta Airlines uses at least
five Web 2.0 tools
 Blogs
 Wikis
 RSS Feed
 Facebook
 Twitter

3. Delta Blog?
Yes, Delta Airlines has several blogs! Delta’s official
blog focus on the following areas:
 Destination/Travel
 Entertainment
 History
 News/Updates
Each Blog can be linked to social website.

4. Wikis…..
Delta Airline, Inc. uses wiki for a brief overview of the
company. The site provides the following information:
• History facts of Delta Airlines
• Operations
• Revenue and Operating Income
• Personnel information and etc.
Wikis website:
http://en.wikipedia.org/wiki/Delta_Air_Lines

5. RSS Feed…….
Delta Airlines has several RSS Reader to receive a
feed of updated information.
Some RSS Feed covers the following information:
 Aircraft
 Awards and Recognition
 Community Support
 Customer Service
feed://news.delta.com/News-
Archive?pagetemplate=rss&category=796

6. Delta Airlines uses Facebook
• Facebook is used for their marketing tool.
• Always keeping their frequent flyers engaged and updated with
what Delta Air Line is doing.
https://www.facebook.com/delta

7. Delta Airlines, Inc.
Facebook Page

8. Tweet Tweet…..
 Twitter - Delta Air Line has two different twitter
accounts. One is used to answer any questions
or concerns from customers and the second
twitter account is used to share updated Delta
Airline news with the public.
 Combined with both twitter accounts, Delta
Airlines has approx.180K followers.

9. Twitter - @DeltaNewsroom

10. Twitter - @DeltaAssist

11. Why does Delta Airlines uses
Web 2.0?
 Delta AirLines uses web 2.0 by engaging the
customers without interruptions.
 Involving customers in brand creation and
building a personality for the brand without
dramatically increasing marketing spending.
 Uses online social media to continue to
communicate with their customers.