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Cameron Dasté
Tomoki Lam
Erik Kivimaki
Current Situation
Military Work
Financial
Stress
Diversification
Private Market
IBISWorld
Commercial Residential
Deliverables
Financial Evaluations
New Market Entry
Online Presence
Yearly Income Statement
Income Statement Analysis 2009 2010 2011 2012 2013
Revenue $3,160,819.54 $2,047,721.50 $1,194,990.17 $1,756,564.68 $3,541,186.77
Expense $3,069,354.24 $2,269,677.20 $1,550,381.29 $2,115,384.92 $3,373,160.71
Total Profit $91,465.30 -$221,955.70 -$355,391.12 -$358,820.24 $168,026.06
Break Even = $3,373,160.71
Financial Ratios
• 20.67
• Industry Standard = 1.34
Debt to
Equity
• .08
Current
Ratio
• 4.94
• Industry Standard = 7.8
ROE
Accounts Payable & Accounts Receivable
2013 A/P
$518,713.60
2013 A/R
$117,636.73
Accounts Aging Reports
A/R Aging Reports
Industry Standard
Collection = 90
Days
29% Over 90 Days Over $32K
A/P Aging Reports
85% Over 90 Days
65% Over 150
Days
Default Issues
This Leads to…
A/R <
A/P
Negative
WC
Negative
Correlation
between CF
and NI
Bankruptcy
Potential
• Unable to
meet debt
obligations
Financial Recommendations
Cut Expenses
Raise Additional Capital
Renegotiate agreement
with BCE Engineers
Renegotiation
BCE
Contract for
Debt
payments
Keep 50% for
operations
Expenses to Cut
• Look into alternative office space in the
South Sound
Lease
• Pay cuts
Employee Salaries
Further Overhead Cost Reductions
Lease
Lease Savings Monthly CostAnnual Cost
$ per
square feet
# of
Listings
Current Lease - 6,650 sqft $14,408.33 $172,899.96 $26
*Renton 3,000 - 4,000 sqft $5,000 $60,000 $15 114
Average Saving from Renton $9,408 $112,900 $11
*Tacoma 3,000 - 4,000 sqft $5,000 $60,000 $15 42
Average Saving from Tacoma $9,408 $112,900 $11
*Source: OfficeSpace.com
**Additional cost savings available from
reduction of Triple Net common areas
Salary Pay Cuts
Salary
Reduction
• Each employee received
around a 20% salary reduction
Monthly
Savings
• $16,172
Yearly
Savings
• $194,064
Further Pay Cuts
Additional
Overhead
Reductions
Primary
Stockholder
Intern
Marketing
Manager
Projected Monthly
Savings
$14,000
Projected Yearly
Savings
$167,000
Additional Sources of Capital
Community
Capital
Development
Contact
Representative
Free
Consultation
Deliverables
Financial Evaluations
New Market Entry
Online Presence
Values, Mission and Vision
• Community Business Advancement
• Economic Recovery
– Need for more office spaces
– Providing value to our communities through
designing office spaces
Marketing Manager
Direct
Sales
Interacting
with
Computers
Developing
Long Term
Strategies
Available MBE Resources
• Northwest Mountain Minority Supplier
Development Council
• Turner Construction School of Management
Deliverables
Financial Evaluations
New Market Entry
Online Presence
Web Presence
Targeted
Marketing
Messages
Consistent
Brand Image
Web Presence
Google Tools
Google Alerts
•Brand
•Competition
•Industry &
Technology
Google Analytics
•Traffic Sources
•Visitor Flow
•Visitor Behavior
Web Crawlers
GS Site
Spider
Social Media
Google+LinkedIn
Facebook Pinterest
Houzz
Homepage Suggestions
• General Redesign
–Obsolete programming methods
–Menu Redesign
• Image Gallery
–Large Images
–Rotating
Short Term Long Term
• Lease
• Pay cuts
• Overhead
reductions
• NWMMSDC
• Direct Sales
• Turner Construction
• Funding
(Community Capital
Development)
• Website redesign
• Google Analytics,
Alerts, AdWords
• Social Media
Closing
Cost Saving Measures
New Market Entry Methodologies
Online Recommendations
Questions?
A/P Aging
Report
A/R Aging
Report
Employee
Salary
Possible
Additional
Expense Cuts
Current
Situation
Private
Market
Income
Statement
Financial
Ratios
A/R + A/P
Aging
Reports
Lease Cuts Salary Cuts
Overhead
Cuts
Additional
Capital
Values
Marketing
Manager
MBE
Resources
Web
Presence
Social
Media
Google
Tools
Web
Crawlers
TimelineHome page
Additional Expenses
Additional Expenses
Current
Expense
Cost Saving
Potetntial
Auto Lease $12,724.44 $12,724.44
Office Equipment Lease $13,841.94 $13,841.94
Other Expenses $5.035.83 $5.035.83
Postage 50% Cut $1,559.39 $779.70
Team Building 50% Cut $4,080.68 $2,040.34
WASUI - ER $18,631.36 $18,631.36
Marketing Expense $6,778.51 $6,778.51
Telephone/Internet/Fax 50% Cut $11,743.31 $5,871.66
Total Cost Saving $46,436.21
Accounts Payable Aging Report
Total 0-30 Days 31-60 Days 61-90 Days91-120 Days 121- 150 Days Over 150
A/P
$518,713.6
0
$59,890.3
5 $18,845.68 1053.17 $74,421.12 $29,272.19
$335,231.0
9
% Breakdown 12% 4% 0.20% 14% 6% 65%
Accounts Receivable Aging Report
Total 0-30 Days 31-60 Days 61-90 Days 91-120 Days 121- 150 Days Over 150
A/R $117,636.69 $50,701.21 $21,050.22 $12,302.32 $10,585.99 $0.00 $22,996.95
% Breakdown 43% 18% 10% 9% 0% 20%
• Industry Standard for writing off accounts is over 90 days
• 29% of ORB’s Receivables are over 90 days
Employees

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Orb3 13

Editor's Notes

  1. Military market drying up Loss of revenues in addition to debt owed to consultants NEED for new revenue streams
  2. Commercial construction is projected to grow at an annual rate of 4% whereas apartment construction is projected to grow at an annual rate of 3.7%. greater competition in the commercial sector, however with the economic recovery, office rental vacancy rates are projected to decrease, revealing the need for more office space. On top of this finding, rental vacancy rates in apartments and condominiums are projected to increase due to the excess construction of apartment and condominium construction during the recession. Additionally, ORB has previous experience designing commercial buildings whereas the firms experience in housing revolves around affordable, multi-family housing which is more regulated, and requires a very specific set of design features as opposed to apartment construction which is much more varied
  3. Company hit negative profit from 2010 – 2012 due to recession Cost as a % of Revenue was increasing for a while, but started to decrease Cost in a year over year change has increased 53% from 2012 to 2013
  4. 2013 A/R = $117,636.73 2013 A/P = $518,713.60 Owe more money than receiving ORB currently owes majority of A/P to consultants AHBL = $55,918.71 BCE Engineering = $330,250.32
  5. Oral agreement
  6. Marketing Manager – Lower base pay due to the financial stress of ORB Set up a commission based pay system so that the marketing manager is paid when they bring in more business
  7. O*Net – Interacting w/ computers and developing long term strategies Marketing Manager – Strong networker – Direct sales w/ contractors TIE INTO FINANCIALS More proactive sales strategies *Writing materials
  8. GIVEN THAT ORB IS AN MBE NMMSDC $550 for initial certification and $500 annually following this Corporate partners Networking opportunities to meet w/ the corporate members Referrals to corporate partners on a regional, and national level Listing in the National Minority Supplier Development Council MBE computer database Education programs and workshops Turner Construction Free eight-week program which offers construction management training to small minority owned businesses (including women-owned). It is put on every fall and provides education in various disciplines such as business plan writing, marketing, accounting, and financial management, to name a few. In addition to the educational portion of the program, participants also receive a “Class Program Book” which includes a compilation of profiles for the participating companies, networking opportunities with other program participants, and recognition with other industry leaders for having completed the program.
  9. Align w/ new direction Design descriptions and messages on individual sites to fit customers they reach Maintain a consistent image of who ORB is and what they do
  10. Align w/ new direction Design descriptions and messages on individual sites to fit customers they reach Maintain a consistent image of who ORB is and what they do
  11. Latest Relevant Google Results Brand Competitors Industry & Technology _________________________ Traffic Sources Visitor Flow Visitor Behavior
  12. ______________ Easy to use Great URL filtering system __________________ Not actually a spider Searches directories and social networks ______________________ Annual Fee Designed for search engine optimization HOW DOES THIS HELP
  13. B2B____________ Facebook Google+ LinkedIn ______________Visual Nature of their industry Pinterest Houzz
  14. General Redesign Obsolete programming methods Menu Redesign Image Gallery Large Images Rotating
  15. Immediate cost savings previously mentioned Long term, online improvements that Erik mentioned