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Funding Prospectus
Com2MapCar Buyer & Seller LBS Matching Service
Contac us: idan@vozsense.com
Telphone: +972-54-4439454
Locating Commercial on the Map
August 24, 2010
Executive Summary
• Providing unique Location Based Service
• Matching between car Buyers and Sellers within
there nearest surroundings
• Development technology with comprehensive
potential growth
• State of the art platform over the net and Cellular
• Solving timing by enabling matching in real-time
• Formulated, experienced leading team
About Com2Map
• Founded in January 2010
• Office located in Israel
• Seed stage
• Providing Location Based Services
• Focus on Car Buyer & Seller LBS matching
service
Vision and Mission Statement
• Vision: Make life easier with smart mobile.
• Mission Statement: To be a leading company in
the information provision market that provides
customers with relevant, location depending
information.
The Market
YEAR 2011 2012 2013 2014 2015 2016 2017 2018
MARKET
SIZE(deal
s 000)
9,500 9,975 10,473 10,997 11,547 12,124 12,730 13,367
MARKET
GROWT
H
5% 5% 5% 5% 5% 5% 5% 5%
PENETR
ATION(d
eals 000)
-- 40 335 670 838 921 1,013 1,115
PENETR
ATION %
-- 0.4% 3.1% 6% 7.3% 7.6% 8% 8.4%
The Product
Seller
Buyer
Seller
Com2Map
Competition
• New market – the competitors and the
leader is not set.
• Potential competitors:
▫ Web information market
▫ GPS systems and maps Websites
▫ GPS Software Companies
▫ Cellular companies
Business Model
Seller
Com2Map
Mobile Network
Strategy
• Engage with strategic partners such as leading
websites ,cars agencies and cellular's companies
• Penetrate Israeli market for the first phase and
capturing market size.
• Upon success leverage it to penetrate the UK and
US market (Q3 2011) and enlarge market size.
• In the long term positioning company as a leader
in Location Based Services.
Sales Strategy
• Direct sales to private car sellers.
• The service will provided freely to private car
buyers.
• Partnerships along the value chain of the
business; mainly with large used car websites
and car agency's.
Service Roadmap
DEMO
BETA
PRODUCT
BETA
TRAILS
Contacting
customers
SALES
(ISRAEL)
FINAL
RELEASE
SALES
(USA)
SALES
(EUR)
201020112012
Service Roadmap
• Software Minor release every Q
• Software Major Release every 2Q
• Planning of additional services (real estate) –
2011 Q4
• Market research – 2011 Q4
• New service release – 2012 Q3
• New market penetration – 2012 Q4
Sales Forecast - Likely Scenario
USD(10^3)
PROFIT & LOSS STATEMENT 2011 2012 2013 2014 2015 2016 2017 2018
Sales 0 1,000 9,213 20,268 27,868 33,720 40,801 49,370
Purchases 0 0 495 1,155 1,320 1,485 1,650 1,815
Direct Labor 288 377 855 1,513 1,922 2,256 2,813 3,295
Gross Profit -288 623 7,863 17,600 24,626 29,979 36,338 44,260
G&A and Marketing 367 1,075 1,695 1,594 1,862 2,066 2,373 2,618
Depreciation 12 25 29 38 51 58 67 76
Interest Payment 25 4 50 152 304 491 718 995
Profit Before Tax -692 -481 6,089 15,815 22,410 27,364 33,180 40,570
Tax Payments 0 0 1,720 5,535 7,844 9,577 11,613 14,200
Net Profit -692 -481 4,368 10,280 14,567 17,786 21,567 26,371
Dividend Payout $ 0 0 0 1,028 1,457 1,779 2,157 2,637
Retained Earnings -692 -481 4,368 9,252 13,110 16,008 19,410 23,734
Sales Forecast - Optimistic scenario
USD (10^3)
PROFIT & LOSS STATEMENT 2111 2012 2013 2014 2015 2016 2017 2018
Sales 0 1,200 11,516 31,668 43,543 52,688 63,752 77,140
Purchases 0 0 660 1,650 2,145 2,310 2,640 2,805
Direct Labor 288 385 958 2,016 2,599 3,055 3,750 4,390
Gross Profit -288 815 9,898 28,002 38,799 47,323 57,362 69,945
G&A and Marketing 367 1,079 1,742 1,822 2,175 2,446 2,832 3,173
Depreciation 12 25 29 38 51 58 67 76
Interest Payment 25 6 65 231 475 776 1,142 1,588
Profit Before Tax -692 -296 8,062 25,911 36,099 44,042 53,321 65,108
Tax Payments 0 0 2,476 9,069 12,634 15,415 18,662 22,788
Net Profit -692 -296 5,586 16,842 23,464 28,628 34,658 42,320
Dividend Payout $ 0 0 0 1,684 2,346 2,863 3,466 4,232
Retained Earnings -692 -296 5,586 15,158 21,118 25,765 31,193 38,088
Sales Forecast - Pessimistic scenario
USD (10^3)
PROFIT & LOSS STATEMENT 2011 2012 2013 2014 2015 2016 2017 2018
Sales 0 800 6,909 11,400 15,676 18,968 22,951 27,770
Purchases 0 0 495 660 825 825 990 990
Direct Labor 288 369 751 1,121 1,395 1,635 2,084 2,443
Gross Profit -288 431 5,663 9,619 13,456 16,507 19,876 24,337
G&A and Marketing 367 1,071 1,649 1,417 1,618 1,771 2,016 2,186
Depreciation 12 25 29 38 51 58 67 76
Interest Payment 25 2 34 87 165 263 382 529
Profit Before Tax -692 -667 3,951 8,078 11,622 14,414 17,411 21,546
Tax Payments 0 0 907 2,827 4,068 5,045 6,094 7,541
Net Profit -692 -667 3,044 5,250 7,555 9,369 11,317 14,005
Dividend Payout $ 0 0 0 525 755 937 1,132 1,400
Retained Earnings -692 -667 3,044 4,725 6,799 8,432 10,185 12,604
The Leading Team
• CEO - Borovkov Maxim - 10 years of experience in
organizational computing, 5 years of which in a manager
position of computing infrastructure.
• CTO - Ben-Shlush Idan - 10 years of experience in IT
technology, project management and development team
leading at IBM for about 5 years.
• CFO - Tal Elad - 10 years of experience in finance and
banking in the private and business credit fields, currently
manager of mortgage marketing and sales unit of Union
Bank
Funding & Financials
(13) Free Cash Flow ($,000)
Year 2011 2012 2013 2014 2015 2016 2017 2018
===== ===== ===== ===== ===== ===== ===== =====
Net profit (from P&L) (692) (481) 4,368 10,280 14,567 17,786 21,567 26,371
Add Back Depreciation 12 25 29 38 51 58 67 76
Less Increase in Inventories - - - - - - - -
Less Increase in Receivables - (120) (986) (1,327) (912) (702) (850) (1,028)
Add Increase in Payables - 200 1,643 2,211 1,520 1,170 1,416 1,714
===== ===== ===== ===== ===== ===== ===== =====
Operational Cash-Flow (680) (376) 5,054 11,202 15,225 18,312 22,200 27,132
Less Increase in Fixed Assets At-Cost (115) (20) (20) (70) (55) (20) (70) (20)
===== ===== ===== ===== ===== ===== ===== =====
Free Cash Flow (795) (396) 5,034 11,132 15,170 18,292 22,130 27,112
Funding & Financials
-5000
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2011 2012 2013 2014 2015 2016 2017 2018
Gross Profit
ProfitBefore Tax
Net Profit
FINANCIAL P&L 2011-2018(IN 000$)
FINANCIAL P&L 2011-2018
(IN 000$)
Thank You
For your attention

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Location Based Services GPS apps - com2map

  • 1. Funding Prospectus Com2MapCar Buyer & Seller LBS Matching Service Contac us: idan@vozsense.com Telphone: +972-54-4439454 Locating Commercial on the Map August 24, 2010
  • 2. Executive Summary • Providing unique Location Based Service • Matching between car Buyers and Sellers within there nearest surroundings • Development technology with comprehensive potential growth • State of the art platform over the net and Cellular • Solving timing by enabling matching in real-time • Formulated, experienced leading team
  • 3. About Com2Map • Founded in January 2010 • Office located in Israel • Seed stage • Providing Location Based Services • Focus on Car Buyer & Seller LBS matching service
  • 4. Vision and Mission Statement • Vision: Make life easier with smart mobile. • Mission Statement: To be a leading company in the information provision market that provides customers with relevant, location depending information.
  • 5. The Market YEAR 2011 2012 2013 2014 2015 2016 2017 2018 MARKET SIZE(deal s 000) 9,500 9,975 10,473 10,997 11,547 12,124 12,730 13,367 MARKET GROWT H 5% 5% 5% 5% 5% 5% 5% 5% PENETR ATION(d eals 000) -- 40 335 670 838 921 1,013 1,115 PENETR ATION % -- 0.4% 3.1% 6% 7.3% 7.6% 8% 8.4%
  • 7. Competition • New market – the competitors and the leader is not set. • Potential competitors: ▫ Web information market ▫ GPS systems and maps Websites ▫ GPS Software Companies ▫ Cellular companies
  • 9. Strategy • Engage with strategic partners such as leading websites ,cars agencies and cellular's companies • Penetrate Israeli market for the first phase and capturing market size. • Upon success leverage it to penetrate the UK and US market (Q3 2011) and enlarge market size. • In the long term positioning company as a leader in Location Based Services.
  • 10. Sales Strategy • Direct sales to private car sellers. • The service will provided freely to private car buyers. • Partnerships along the value chain of the business; mainly with large used car websites and car agency's.
  • 12. Service Roadmap • Software Minor release every Q • Software Major Release every 2Q • Planning of additional services (real estate) – 2011 Q4 • Market research – 2011 Q4 • New service release – 2012 Q3 • New market penetration – 2012 Q4
  • 13. Sales Forecast - Likely Scenario USD(10^3) PROFIT & LOSS STATEMENT 2011 2012 2013 2014 2015 2016 2017 2018 Sales 0 1,000 9,213 20,268 27,868 33,720 40,801 49,370 Purchases 0 0 495 1,155 1,320 1,485 1,650 1,815 Direct Labor 288 377 855 1,513 1,922 2,256 2,813 3,295 Gross Profit -288 623 7,863 17,600 24,626 29,979 36,338 44,260 G&A and Marketing 367 1,075 1,695 1,594 1,862 2,066 2,373 2,618 Depreciation 12 25 29 38 51 58 67 76 Interest Payment 25 4 50 152 304 491 718 995 Profit Before Tax -692 -481 6,089 15,815 22,410 27,364 33,180 40,570 Tax Payments 0 0 1,720 5,535 7,844 9,577 11,613 14,200 Net Profit -692 -481 4,368 10,280 14,567 17,786 21,567 26,371 Dividend Payout $ 0 0 0 1,028 1,457 1,779 2,157 2,637 Retained Earnings -692 -481 4,368 9,252 13,110 16,008 19,410 23,734
  • 14. Sales Forecast - Optimistic scenario USD (10^3) PROFIT & LOSS STATEMENT 2111 2012 2013 2014 2015 2016 2017 2018 Sales 0 1,200 11,516 31,668 43,543 52,688 63,752 77,140 Purchases 0 0 660 1,650 2,145 2,310 2,640 2,805 Direct Labor 288 385 958 2,016 2,599 3,055 3,750 4,390 Gross Profit -288 815 9,898 28,002 38,799 47,323 57,362 69,945 G&A and Marketing 367 1,079 1,742 1,822 2,175 2,446 2,832 3,173 Depreciation 12 25 29 38 51 58 67 76 Interest Payment 25 6 65 231 475 776 1,142 1,588 Profit Before Tax -692 -296 8,062 25,911 36,099 44,042 53,321 65,108 Tax Payments 0 0 2,476 9,069 12,634 15,415 18,662 22,788 Net Profit -692 -296 5,586 16,842 23,464 28,628 34,658 42,320 Dividend Payout $ 0 0 0 1,684 2,346 2,863 3,466 4,232 Retained Earnings -692 -296 5,586 15,158 21,118 25,765 31,193 38,088
  • 15. Sales Forecast - Pessimistic scenario USD (10^3) PROFIT & LOSS STATEMENT 2011 2012 2013 2014 2015 2016 2017 2018 Sales 0 800 6,909 11,400 15,676 18,968 22,951 27,770 Purchases 0 0 495 660 825 825 990 990 Direct Labor 288 369 751 1,121 1,395 1,635 2,084 2,443 Gross Profit -288 431 5,663 9,619 13,456 16,507 19,876 24,337 G&A and Marketing 367 1,071 1,649 1,417 1,618 1,771 2,016 2,186 Depreciation 12 25 29 38 51 58 67 76 Interest Payment 25 2 34 87 165 263 382 529 Profit Before Tax -692 -667 3,951 8,078 11,622 14,414 17,411 21,546 Tax Payments 0 0 907 2,827 4,068 5,045 6,094 7,541 Net Profit -692 -667 3,044 5,250 7,555 9,369 11,317 14,005 Dividend Payout $ 0 0 0 525 755 937 1,132 1,400 Retained Earnings -692 -667 3,044 4,725 6,799 8,432 10,185 12,604
  • 16. The Leading Team • CEO - Borovkov Maxim - 10 years of experience in organizational computing, 5 years of which in a manager position of computing infrastructure. • CTO - Ben-Shlush Idan - 10 years of experience in IT technology, project management and development team leading at IBM for about 5 years. • CFO - Tal Elad - 10 years of experience in finance and banking in the private and business credit fields, currently manager of mortgage marketing and sales unit of Union Bank
  • 17. Funding & Financials (13) Free Cash Flow ($,000) Year 2011 2012 2013 2014 2015 2016 2017 2018 ===== ===== ===== ===== ===== ===== ===== ===== Net profit (from P&L) (692) (481) 4,368 10,280 14,567 17,786 21,567 26,371 Add Back Depreciation 12 25 29 38 51 58 67 76 Less Increase in Inventories - - - - - - - - Less Increase in Receivables - (120) (986) (1,327) (912) (702) (850) (1,028) Add Increase in Payables - 200 1,643 2,211 1,520 1,170 1,416 1,714 ===== ===== ===== ===== ===== ===== ===== ===== Operational Cash-Flow (680) (376) 5,054 11,202 15,225 18,312 22,200 27,132 Less Increase in Fixed Assets At-Cost (115) (20) (20) (70) (55) (20) (70) (20) ===== ===== ===== ===== ===== ===== ===== ===== Free Cash Flow (795) (396) 5,034 11,132 15,170 18,292 22,130 27,112
  • 18. Funding & Financials -5000 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2011 2012 2013 2014 2015 2016 2017 2018 Gross Profit ProfitBefore Tax Net Profit FINANCIAL P&L 2011-2018(IN 000$) FINANCIAL P&L 2011-2018 (IN 000$)
  • 19. Thank You For your attention

Editor's Notes

  1. מה הערך המוסף שהחברה מציעה מיגוון השימושים\אפליקציות של מוצרי החברה יתרונות ... מחיר... מאפיינים בולטים של המוצרים גודל השוק , צרכי השוק מדוע החברה תצליח ?
  2. Company profile, history (if any), leading team.. פרופיל חברה , היסטוריה של החברה (אם יש ), צוות מוביל
  3. Vision: What is the company’s vision regarding its product and/or service offering? חזון החברה בהתיחס למוצריה או לשירותים שהיא תציע Mission: What does the company expects to accomplish? יעוד החברה: מה החברה מצפה להשיג ?
  4. Market size : actual and future, CAGR,.. גודל השוק: גודל עכשווי ועתידי , קצב גידול ממוצע על פני 3 שנים לפחות. Market share of competitors… נתחי שוק שהמתחרים תופסים. Time to market – are we early? on-time? זמן הגעה לשוק: האם אנחנו מקדימים מדי? האם מגיעים לשוק בזמן?
  5. Description of the product/service offering תיאור המוצר\השירות שהחברה תציע Key Advantages: performance, cost יתרונות מהותיים: ביצועים, מחיר, תחזוקה.. Killer applications שימושים עיקריים חשובים
  6. Why us? מדוע אנחנו ? Competitive matrix- benchmarking, where are our significant advantages? טבלת השוואה עם המתחרים- איפא היתרונות המהותיים שלנו נמצאים ( מחיר, ביצועים, תחזוקה, גמישות, נוחות שימוש... ) Do we have long term sustainable advantages? האם יש לנו יתרונות שיחזיקו מעמד לאורך זמן ?
  7. Sell? To whom? למי נמכור ? Service? To whom? איזה שירות נציע ? למי ? License? האם נלך על מודל של מתן רישיונות \ הרשאה ? Franchise?
  8. Short Term: capturing market size אסטרטגיה קצרת טווח: תפיסת נתח שוק Medium Term:maintaining price point אסטרטגיה לטווח בינוני: שמירת רמת מחירים Long Term: maintaining leadership אסטרטגיה לטווח ארוך: שמירה על הובלה בשוק
  9. Direct sales מכירות ישירות Value Added Resellers (VARs) relationships מכירות באמצעות גוף משווק מקצועי Partnerships along the value chain of the business; target partners? שותפויות עם שותפים אסטרטגיים במרחב העיסקי שיסייעו לכבוש נתח שוק ולהגיע ללקוחות
  10. List the products and/or services to be launched in the market, and the projected time tables… רשימת המוצרים\השירותים שיושקו בשוק, ולוחות זמנים Show that this matches market’s evolution and growing needs הראה שמפת הדרכים של המוצרים\השירותים תואמת את התפתחות השוק וצרכיו
  11. Worst Case Scenario (WCS) תרחיש גרוע Medium Case Scenario (MCS) תרחיש בינוני Best Case Scenario (BCS) תרחיש אופטימי What are the prime sensitivity parameters? מהם הפרמטרים שהמכירות יהיו הכי רגישים אליהם
  12. Worst Case Scenario (WCS) תרחיש גרוע Medium Case Scenario (MCS) תרחיש בינוני Best Case Scenario (BCS) תרחיש אופטימי What are the prime sensitivity parameters? מהם הפרמטרים שהמכירות יהיו הכי רגישים אליהם
  13. Worst Case Scenario (WCS) תרחיש גרוע Medium Case Scenario (MCS) תרחיש בינוני Best Case Scenario (BCS) תרחיש אופטימי What are the prime sensitivity parameters? מהם הפרמטרים שהמכירות יהיו הכי רגישים אליהם
  14. Profiles of the team that manages the company פרופיל כל אחד מאנשי הצוות המוביל Show relevant experience in e.g., management, sales/marketing, development and product management, operational experience, ... הראה ניסיון קודם רלוונטי בניהול, שיווק, מכירות, פיתוח עיסקי, ניהול מוצר, ניסיון לוגיסטי, וכ"ד ..
  15. Seed financing: date, capital raised, valuation מימון ראשון מבוקש: כמה הון מבוקש ? לפי איזה שווי חברה ? Revenues already generated האם החברה יצרה כבר הכנסות כלשהן ? ממה ? Projected revenues צפי הכנסות של החברה ? ממה ? What milestones will be achieved with this funding? אילו אבני דרך יושגו באמצעות המימון המבוקש?
  16. Seed financing: date, capital raised, valuation מימון ראשון מבוקש: כמה הון מבוקש ? לפי איזה שווי חברה ? Revenues already generated האם החברה יצרה כבר הכנסות כלשהן ? ממה ? Projected revenues צפי הכנסות של החברה ? ממה ? What milestones will be achieved with this funding? אילו אבני דרך יושגו באמצעות המימון המבוקש?