3. INTRODUCTION
According to Bajpai (2021), healthy snack segment has grown
exponentially, especially since the outbreak of the pandemic globally.
Consumers are becoming more health-conscious, demand for snacks
which are nutritious yet tasty is increasing.
The researchers came up with the idea of producing chips using
papaya as the main ingredient in making healthy chips and to
introduce its benefits to the market.
4. HISTORICAL BACKGROUND
In 1853, Chef George Crum, a Native American/African American,
accidentally invented the first potato chip.
In 1900, potato chips were simply thinly sliced and fried potatoes
that were served with vinegar.
In 1966, Universal Robina Corporation was the first introduced the
chips in the Philippines.
5. COMPANY NAME AND BUSINESS NAME
Green’s Snacks Company is the name chosen by the proponents and
registered with the Securities and Exchange Commission.
'‘Papaya Chips’’ will be the business, and proponents use papaya as
the main raw material in the product.
8. FORM OF BUSINESS ORGANIZATION
Green Snacks Company is a general partnership in which all members
are equally responsible for legal and financial matters.
All partners are involved in decision-making and have the authority
to enter into binding agreements on behalf of the company.
Co-owners are also responsible for any damages, losses, debts,
litigation, or other unfavorable actions taken against the company.
9. BUSINESS STRUCTURE AND CULTURE
Partnerships use the line organizational structure, which is
distinguished by a direct relationship in which authority is
conveyed.
It is effective in transmitting communication from managers to
workers, allowing for quick implementation of decisions and
handling of emergencies.
12. PRODUCT DESCRIPTION
As a healthy alternative to any unhealthy chips, papaya was used as
the main ingredient with many great different flavors that consumers
will surely enjoy.
Papaya is high in Vitamin A and C, which is required for good
eyesight, a strong immune system, clear and healthy skin and hair,
and resistance to infections.
Also, papaya is low in calories, which helps consumers avoid gaining
weight.
13. TARGET MARKET DESCRIPTION
Green Snacks products are intended for students, teenagers, children
and adults and because Papaya chips can be directly consumed and
purchased by individual customers.
The proponents chose to locate their business and market the
product at Capas, Tarlac.
Also, papaya is low in calories, which helps consumers avoid gaining
weight.
14. TARGET MARKET SEGMENTATION
TARGET MARKET SEGMENTATION BUYERS/CONSUMERS
Demographic • Age: 10 years old and above
• Income: Low to high income
• Employment Status: Employed,
Unemployed, Students
Psychographic • People who love to eat chips.
• People who prefer to eat nutritious
chips as their snacks.
• People who are interested in trying
new products.
15. TARGET MARKET SEGMENTATION
TARGET MARKET SEGMENTATION BUYERS/CONSUMERS
Geographic • Lives in Capas, Tarlac
• Nationwide
Behavioral • People who are conscious of what
they eat.
• People who are willing to try other
kinds of chips.
• People who want to eat chips when
they are bored and chilling out.
• People who buy chips more than once
a month as their snacks
16. COMPETITIVE ANALYSIS
Green Snacks company can compete with their competitors in the
industry, since it offers healthy and nutritious products, high quality
products for affordable prices with many different great flavors,
compared to its competitors and ensures that their customers will be
delighted after the product encountered.
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