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MTL: The Professional Development Programme
Customer Complaints
CUSTOMER COMPLAINTS
Turn customer complaints into customer triumphs
MTL: The Professional Development Programme
2
|
MTL: The Professional Development Programme
Customer Complaints
Attribution: All images are from sources where a Creative Commons license exists for commercial use. All icons are on subscription
from thenounproject. All clipart is from free sources. The MTL Professional Development Programme is copyright of Manage Train
Learn.
Customer
Complaints
Introduction: Have you ever been on the receiving end of an irate customer and found
yourself unable to placate them? If so, try remembering the mnemonic LASAGNE and
use it to turn your customer complaints into customer triumphs.
3
|
MTL: The Professional Development Programme
Customer Complaints
Before you decide, listen with all your mind
1. L FOR
LISTEN
https://pixabay.com/en/ear-hearing-listening-159305/
Listening is the first, last and ever-present mode
when you deal with customer complaints. When
you listen, you learn about the customer’s
problem and what kind of solution they’re
looking for. Remember, it’s often only the thought
that you’re not going to listen that makes
customers angry in the first place. When they
know you’re really interested, they invariably take
a more realistic position.
4
|
MTL: The Professional Development Programme
Customer Complaints
2. A FOR
ACKNOWLEDGE
THEIR
IMPORTANCE
https://pixabay.com/en/back-view-blur-boy-finger-focus-1867001/
Make customers your number one priority
Many people who complain do so feeling
defensive. They believe they will have an uphill
struggle to get justice and fair play. That’s why
you should let them know from the start that
they and their problem are now your number one
priority and you’re going to sort it out no matter
how long it takes.
5
|
MTL: The Professional Development Programme
Customer Complaints
https://www.flickr.com/photos/chapter3/3201045222/
Defuse their anger by getting on their side
3. S FOR SHOW
THEM YOU
UNDERSTAND
The way to defuse a confrontation with a
customer complainer is to show empathy with
their situation. Don’t think they’re the same as
you; after all, you’re the expert. Think and feel
what they must be going through and then work
out how you, the expert, can help them. Say
something like: “I don’t blame you for feeling like
you do. If I were you, I’d feel exactly the same.
What would you like me to do?” These are
magical healing words and you’d be surprised
how reasonable people become when they know
you understand what they’re going through.
6
|
MTL: The Professional Development Programme
Customer Complaints
4. A FOR ACCEPT
RESPONSIBILITY
https://pixabay.com/en/shield-output-tiles-solution-exit-602223/
Take the lead in finding a way to solve the problem
Accepting a complainer’s problem means joining
with them to find a solution that you’re both
happy with. This doesn’t mean taking full
responsibility for the problem. After all, some
problems may be due to the customer’s
negligence. What it does mean is taking
responsibility for putting things right.
7
|
MTL: The Professional Development Programme
Customer Complaints
https://pixabay.com/en/lamp-idea-consulting-gear-1315742/
Do something to move things forward and show goodwill
5. G FOR GET
A QUICK
ANSWER
How you solve customer problems is the true test
of the customer-carer’s mettle. If you can follow
procedures and precedents, then do so. If you
need to bend a few rules in order to delight the
customer, then do that as well. Not many
customers like to be told that something simple
can’t be done because of your rules. Above all,
act swiftly.
8
|
MTL: The Professional Development Programme
Customer Complaints
6. N FOR NOW
FOR
SOMETHING
EXTRA
https://www.flickr.com/photos/jobless_photoman/6839927041/
When you’ve put things right, find something more to do
Once you’ve solved the problem to the
satisfaction of the customer, it isn’t the end of the
story. You need to find something extra to do for
the customer to recompense them for their time
and trouble. Like the electrical technician who, at
the end of a customer complaint, goes out of his
way to show the customer how to prevent the
fault in future, leaves some spare fusing wire that
he didn’t need, and advises the customer on the
best place to get their lightbulbs from in future.
9
|
MTL: The Professional Development Programme
Customer Complaints
https://www.flickr.com/photos/shankaronline/31598789696/
… and leave them with a smile
7. E FOR
ENQUIRE
HOW THEY
NOW FEEL
The last thing you should do in dealing with a
customer complaint is to check how the customer
now feels. Ask them, “So, has that covered all the
things you were worried about or is there
anything else I can help you with?” The exchange
should end on a simple as well as a successful
note. You want them to feel that this is all part of
your normal service.
10
|
MTL: The Professional Development Programme
Customer Complaints
This has been a Slide Topic from Manage Train Learn
AFinal
Word
Handling complaints well isn’t just a more agreeable way to deal with your customers. If you follow
this step-by-step approach, it’s also a way to turn a potential customer disaster into a guaranteed
customer success.

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Customer Complaints

  • 1. 1 | MTL: The Professional Development Programme Customer Complaints CUSTOMER COMPLAINTS Turn customer complaints into customer triumphs MTL: The Professional Development Programme
  • 2. 2 | MTL: The Professional Development Programme Customer Complaints Attribution: All images are from sources where a Creative Commons license exists for commercial use. All icons are on subscription from thenounproject. All clipart is from free sources. The MTL Professional Development Programme is copyright of Manage Train Learn. Customer Complaints Introduction: Have you ever been on the receiving end of an irate customer and found yourself unable to placate them? If so, try remembering the mnemonic LASAGNE and use it to turn your customer complaints into customer triumphs.
  • 3. 3 | MTL: The Professional Development Programme Customer Complaints Before you decide, listen with all your mind 1. L FOR LISTEN https://pixabay.com/en/ear-hearing-listening-159305/ Listening is the first, last and ever-present mode when you deal with customer complaints. When you listen, you learn about the customer’s problem and what kind of solution they’re looking for. Remember, it’s often only the thought that you’re not going to listen that makes customers angry in the first place. When they know you’re really interested, they invariably take a more realistic position.
  • 4. 4 | MTL: The Professional Development Programme Customer Complaints 2. A FOR ACKNOWLEDGE THEIR IMPORTANCE https://pixabay.com/en/back-view-blur-boy-finger-focus-1867001/ Make customers your number one priority Many people who complain do so feeling defensive. They believe they will have an uphill struggle to get justice and fair play. That’s why you should let them know from the start that they and their problem are now your number one priority and you’re going to sort it out no matter how long it takes.
  • 5. 5 | MTL: The Professional Development Programme Customer Complaints https://www.flickr.com/photos/chapter3/3201045222/ Defuse their anger by getting on their side 3. S FOR SHOW THEM YOU UNDERSTAND The way to defuse a confrontation with a customer complainer is to show empathy with their situation. Don’t think they’re the same as you; after all, you’re the expert. Think and feel what they must be going through and then work out how you, the expert, can help them. Say something like: “I don’t blame you for feeling like you do. If I were you, I’d feel exactly the same. What would you like me to do?” These are magical healing words and you’d be surprised how reasonable people become when they know you understand what they’re going through.
  • 6. 6 | MTL: The Professional Development Programme Customer Complaints 4. A FOR ACCEPT RESPONSIBILITY https://pixabay.com/en/shield-output-tiles-solution-exit-602223/ Take the lead in finding a way to solve the problem Accepting a complainer’s problem means joining with them to find a solution that you’re both happy with. This doesn’t mean taking full responsibility for the problem. After all, some problems may be due to the customer’s negligence. What it does mean is taking responsibility for putting things right.
  • 7. 7 | MTL: The Professional Development Programme Customer Complaints https://pixabay.com/en/lamp-idea-consulting-gear-1315742/ Do something to move things forward and show goodwill 5. G FOR GET A QUICK ANSWER How you solve customer problems is the true test of the customer-carer’s mettle. If you can follow procedures and precedents, then do so. If you need to bend a few rules in order to delight the customer, then do that as well. Not many customers like to be told that something simple can’t be done because of your rules. Above all, act swiftly.
  • 8. 8 | MTL: The Professional Development Programme Customer Complaints 6. N FOR NOW FOR SOMETHING EXTRA https://www.flickr.com/photos/jobless_photoman/6839927041/ When you’ve put things right, find something more to do Once you’ve solved the problem to the satisfaction of the customer, it isn’t the end of the story. You need to find something extra to do for the customer to recompense them for their time and trouble. Like the electrical technician who, at the end of a customer complaint, goes out of his way to show the customer how to prevent the fault in future, leaves some spare fusing wire that he didn’t need, and advises the customer on the best place to get their lightbulbs from in future.
  • 9. 9 | MTL: The Professional Development Programme Customer Complaints https://www.flickr.com/photos/shankaronline/31598789696/ … and leave them with a smile 7. E FOR ENQUIRE HOW THEY NOW FEEL The last thing you should do in dealing with a customer complaint is to check how the customer now feels. Ask them, “So, has that covered all the things you were worried about or is there anything else I can help you with?” The exchange should end on a simple as well as a successful note. You want them to feel that this is all part of your normal service.
  • 10. 10 | MTL: The Professional Development Programme Customer Complaints This has been a Slide Topic from Manage Train Learn AFinal Word Handling complaints well isn’t just a more agreeable way to deal with your customers. If you follow this step-by-step approach, it’s also a way to turn a potential customer disaster into a guaranteed customer success.