2. Problems with Home Buying
Affordability
Student Debt
High Home
Prices
Resources
Limited knowledge of
home buying process.
Unaware of Options
Missing the know-how into
co-owning real estate.
3. Our Solution
We invented Cher - an all-in-one platform for potential homebuyers to access resources, find compatible co-
owners, and to get connected with others on the same journey. We offer a fresh perspective, focusing on the
millennial market and most importantly, making homeownership accessible.
4. Market Validation
of Millennial homeowners are
unhappy with the quality and
location of their purchase.
79%
of Millennials cut spending, made
minimum payments or even got second
jobs to become homeowners.
65%
Millennials are settling for undesirable neighborhoods and small fixer uppers.
Becoming a homeowner comes with the risk of losing quality of life.
5. Market Size
37%
of all home purchases last year were
made by consumers aged 36 years
old and younger.
72%
of millennial renters who plan to
purchase a home cite affordability
as a reason for delaying
ownership.
9/10
of millenials want to purchase a home
but just 4.4% plan to buy next year
because of high costs.
6. Target Audience
Savannah
Age: 28 years old
Location: Los Angeles, CA.
Occupation: Marketing
“I’ve always felt like I SHOULD know about
this stuff, but I just don’t and I need help.
Biography
Savannah is your average millenial. She works hard and plays
hard too, but when it comes to adulting - she’s in limbo. She
lives in one of the most expensive cities in the country and
feels like she has no chance of home ownership. At the same
time, she wants to hit that milestone - she just needs a better
place to start.
Desired Purchase Price: $900,000
Finances
650 FICO
Savings = $90,000 Annual Salary =
$110,000 Rent payment = $2,500
Cher Revenue
Cher Security = $408 per year
Referral Fee = $5,625 one time
7. Target Audience
Age: 28 years old
Location: San Francisco,, CA.
Occupation: Tech
Biography
Matt lives a humble life with his wife in San Francisco. Despite
his comfortable lifestyle, he longs to free up some of their
income to pursue more experiences. He is unsure how to do
so besides securing another part-time job, which is not really
a priority. He is already a homeowner and is considering a co-
borrower but is not quite yet convinced.
Desired Purchase Price: $1,100,000
Finances
710 FICO
Annual Salary = $90,000 Monthly PITI =
$3,000 Credit Debt = $25,000
Cher Revenue
Cher Security = $500 per year
Referral Fee = $6,875 one time
Matt
“ I want to explore my options”
8. Customer Journey
Home Interest Sign-Up Knowledge Ownership
The Bottom Line: Homeownership is a journey that takes time, research and large risk. Cher wants to make that
journey as seamless as possible - by being a resource every step of the way.
9. Cher - Video
Features: Interactive Map, Cher Security, Team Hub, Social Networking, and Home Buyer Resources/Guides.
Platform Friendly: Internet Browser, iOS, Android
Cher Video
11. Growth Strategy
Next 3 months 1 Year
Immediate 2 YearNext 6 Months
Product Development
5,000 Emails Captured
2,500 Active Users
Monitor Users for Remarketing
Launch LA | SF | SD | NY
Generate Revenue
Expand to new cities
Generate Revenue
Expand to new cities
Generate Revenue
12. Customer Acquisition
Paid Media Organic
Viral Loops
Campaign
Social Media
Advertising
Organic Social
Media
PR Features
Word-of-mouth
Advertising
13. Workflow
User subscribes to Cher
Information is captured
Sales of Leads Revenue
General Advertisement Revenue
User applies for loan pre-approval
User completes personality test
User becomes pre-approved for loan
Cher’s Clique Revenue
Cher Security Revenue (Optional)
User selects match to co-borrow
Real estate professional team selected
Referral Revenue
Co-owner opts-out of mortgage
Repeat Cycle:
User applies for pre-approval
(investment property)
14. Cher Team
Eric Chebil | Founder & Interim CEO |
Licensed real estate broker and mortgage broker.
Owner of Chebil Realty LLC - designations include
LEED AP BD+C and OSHA 30. Previous experiences
include project manager at Swinerton Builders and
broker at Christie’s International Real Estate.
Kalli Deleon | CPO |
Previously the creative director at Chebil Realty and
lead real estate agent, Kalli is a seasoned designer
and web developer. Her previous clients include
Guess and Nordstrom.
Pieter Van Iperen | CTO |
Pieter has co-founded companies including
Omnipossible, Sports Media 101, and Reverb
Entertainment. Before he was the head of global cloud
security at 21st century Fox – and CTO for PBJ Web,
House Mouse, and is a professor at NYU code security.
Trisha Jean Ramos | CMO |
Specializing in strategy and branding, Trisha has spent
the last several years helping startups grow. Trisha was
previously social media director at pocket.watch, and
co-founder of another startup - Tenant Social.
15. Cher Team
Jim Azling | C.P.A |
Jim is a registered C.P.A, licensed real estate broker
and mortgage broker. He is co-founder to various
startup companies from finance to real estate
corporations.
Sahar S Pugh | General Attorney |
Sahar has worked with several startups, including
Blue Apron and enjoys working for entrepreneurs
and tailoring legal solutions unique to new
businesses.
Sylvia Mulholland | Trademark Attorney |
Previously the owner of Mulholland Law, Sylvia
specializes in trademark law.
Jeremy Carney | IP Attorney |
Jeremy is a partner at Knobbe Martens,
recognized Law Firm of the Year by U.S New &
World Report. He enjoys tailoring legal solutions to
protect new and disruptive intellectual property.
