adjectives and adverbs in business engish

1. Business English 1
Lesson#10
Our bookkeeper is careful;
she always checks the figures
carefully.

2. 2
Adjectives vs Adverbs
 Adjectives and adverbs are grammatical units.
 Most adverbs are formed by adding –ly to the
adjective:
Adjective: definite/commercial/real/total
Adverb: definitely/commercially/totally
 Some adjectives have the same form as adverbs:
hard early late fast straight
He is a hard worker. (adjective)
He works hard. (adverb)

3. 3
Uses
We use adjective:
1. To give more information about a noun:
We need careful operators.
adjective noun
2. After the verb “be”
She is fluent in English.

4. 4
We use an adverb:
1. To give more information about a verb
She speaks English fluently.
Verb + adverb
1. To give more information about an adjective
The information is completely wrong.
adverb + adjective
1. To give more information about an adverb
He closed the machine extremely carefully.
adverb + adverb

5. 5
Sample sentences
 Our bookkeeper is careful; she always
checks the figures carefully.
 We have a real problem in production;
it will be really difficult to solve it.
 This repost is complete rubbish; these
figures are completely wrong.

6. 6
Exercise1: Label adjectives and adverbs in
a report on MODO, a clothing company.
 Excellent results have helped MODO. In
an unusually wet summer, the company
did really well. The fashionable clothes
were popular with young consumers.
 Now the company will definitely increase
its production. Staff are busily planning an
equally successful range for next year, but
the market will be very competitive.

7. 7
 Excellent (adj) results have helped MODO.
In an unusually (adv) wet (adj) summer, the
company did really (adv) well (adv). The
fashionable (adj) clothes were popular (adj)
with young (adj) consumers. Now the
company will definitely (adv) increase its
production. Staff are busily (adv) planning
an equally (adv) successful (adj) range for
next (adj) year, but the market will be very
(adv) competitive. (adj)

8. 8
Exercise2: Two managers are discussing
plans. Choose the correct alternative.
Alan: The changes in the market are going to affect
the company quite serious/seriously.
Helga: We need to make some quick/quickly
decisions.
A: We urgent/urgently need a new marketing
strategy.
H: Fortunately/fortunate, the products are
excellent/excellently.
A: I agree absolute/absolutely, but we have to get
people interesting/interested.
H: I’m confidently/confident that we will do that.
A: Good, because our sales have fallen
dramatic/dramatically.

9. 9
Alan: The changes in the market are going to affect
the company quite seriously.
Helga: We need to make some quick decisions.
A: We urgently need a new marketing strategy.
H: Fortunately, the products are excellent.
A: I agree absolutely, but we have to get people
interested.
H: I’m confident that we will do that.
A: Good, because our sales have fallen dramatically.

10. 10
Today’s new words
 a careful bookkeeper
 completely wrong
 to speak fluently
 fashionable clothes
 wet summer
 competitive market
 to affect the company
 urgent strategy

11. 11
Homework
 Describe a business you know well.
Describe its activities and trading
performance.
 Use words like good, big, usually,
modern, quickly, absolutely, etc.