1. SVELA
PARK HYATT BAR RELAUNCH
Master in Interaction Design 2013/2014
Workshop 2: HY Expectations
Project Leaders: Stefano Cardini MVBD / Nima Gazestani MID
Project Advisor: Claudio Moderini
Technical Advisors: Emanuele Lomelo / Riccardo Mantelli
MVBD Team: Anna Weckerle, Jihane Chartouni, Miriam Fayad
MID Team: Eray Alan, Hallvar Hauge Johnsen, Tiago Boaventura
Milano, Italia - October 2013
2. Introduction
Inspiration
Concept
Technicals
Values
Potential
ABSTRACT
The management of Park Bar wants to change their market positioning from a regular hotel attraction to
somewhere Milanese people would like to go on a daily basis.
This project addresses the issues regarding the external location of the bar and how interactive solutions
would help triggering and attracting general public.