This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate business. For any questions regarding this presentation, please contact Entrepreneur Advisors directly at 702.633.5433.

1. Nuts and Bolts of Social Media: Seriously, What Am I Supposed To Do?

2. Shotgun Approach

3. Build Your Brand YellowPages Brochures DirectMail Events Etc… Networking

4. Funnel Approach YellowPages Yellow Pages Brochures Direct Mail Networking DirectMail Events Events Brochures Etc… Networking Etc.

5. Funnel Approach Yellow Pages Direct Mail Networking Events Brochures Etc.

6. Marketing Velocity V E L O C I T Y

7. Marketing Velocity Social Media

8. What is Social Media? Social Media Building relationshipsthrough a computer Sharing informationthrough paper Sharing information through a computer Building relationships &selling through events Marketing and Sales is now done more efficiently online.

9. The Big 6 Cocktail Parties Lunch Appointments Trade Shows blogging Publishing Magazines Producing Television Seminars

10. How You Can Use It for buyer keywords, customer compliments or complaints LISTEN your product, events, promotions, coupons, experiences PROMOTE your sales force through employees or customers MULTIPLY millions of people looking for your product REACH

11. How You Can Use It your fans through promotions and content REWARD new events or promotions to your best customers PUSH your marketing by using your fans as tentacles MULTIPLY

12. to business owners, executives and professionals CONNECT strategic partnerships that can send you more business CREATE by providing solutions to online associations and groups LEAD How You Can Use It

13. How You Can Use It blogging your thoughts and vision about your industry, products or services SHARE free information about how you help clients or customers GIVE content that can help others in their business or life CREATE

14. How You Can Use It SHARE your personality and passion relationships through face to face interaction BUILD by being approachable and authentic ENGAGE

15. How You Can Use It how your product or service can bring a client value TEACH LEAD with new thoughts and vision on the processes and systems that make you unique EDUCATE

16. What It Won’t Do for You

17. What It Won’t Do for You Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

18. What It Won’t Do for You Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

19. What It Won’t Do for You Assure increased profits or clout.- Without compelling content, traffic will never come.

20. What It Won’t Do for You Develop a marketing plan Search for competitors Write out phrases your customers use Plan out an hour a week to search for your business or product Find a channel and content stream for you and find thought leaders

21. William Crozer wcrozer@entadvisors.com 702.633.5433 @entadvisors www.entadvisors.com