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Customer focussed Websites | Gareth Dunlop

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Enterprise Ireland
Enterprise Ireland

eMarketing Seminar Portlaoise July 2012

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customer focussed websites
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 gareth@fathom.ie
active NOT passive
the children reader user customer the children reader user customer will someone please think about the reader! user! customer! children!
interactive NOT presentational
process NOT project
journeys NOT family trees
how we view our websites
how our customers view our websites
how our customers view our websites
words NOT images
rule NOT exception
transparency NOTfudge
clarity NOT persuasion
service NOT promises
Welcome to CEOs Welcome Message DidWe are VERYown you. Seriously! We VERY you $20bn those zeroes? count each Thank you for visiting Google. We hope that you enjoy visiting our website. We have a range of exciting products and services for you to enjoy, including search, image search, blogging tools and email. That’s rightused …indeed! All tenGetthem to it. rich gentlemen beautiful of $20,000,000,000 Please don’t hesitate to get in touch for more information.
giving attention NOT getting attention
© Gerry McGovern
© Gerry McGovern
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 gareth@fathom.ie

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