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How to Reach Your Goals with 
Postgres Plus Cloud Database 
Webinar: September 25, 2014 
© 2014 EnterpriseDB Corporation. All rights reserved. 1
Introduction 
Welcome! 
Today’s focus: Achieving your business goals with 
Postgres in the cloud 
Agenda: 
− Introduction 
− Business Challenges and New Opportunities 
− Database Compatibility for Oracle 
− Amazon Product Launch 
© 2014 EnterpriseDB Corporation. All rights reserved. 2
Who is ? 
Gartner Comments about EDB: 
− “We continue to see an increase in 
usage in mission-critical applications, 
especially given the added functionality 
and stability of new releases of 
Postgres Plus Advanced Server from 
EnterpriseDB.” 
Magic Quadrant for Operational DBMS, Q4 ‘13 
More about EDB: 
• Global coverage 
• Deep Postgres expertise 
• 24 x 7 live support 
• Both Cloud and On-premise offerings 
• Leading provider of Postgres products, 
tools, training, services & support 
© 2014 EnterpriseDB Corporation. All rights reserved. 3
Two New Products in Amazon Marketplace 
• PPCD Basic 
− Uses community PostgreSQL 
• PPCD Advanced 
− Uses EDB’s Postgres Plus Advanced Server 
− Includes database compatibility for Oracle and other advanced 
performance and security features 
• We’ll talk more about product details at the end of the 
webinar 
© 2014 EnterpriseDB Corporation. All rights reserved. 4
Business Challenges: 
Cloud Solutions 
© 2014 EnterpriseDB Corporation. All rights reserved. 5
Control Costs and Increase Options 
• Fast, easy, low-cost deployments without up-front 
hardware or license costs. 
• Postgres Plus is the Open Source alternative to 
expensive commercial DBMS’s: 
− Enterprise class features 
− Legendary reliability 
− 4th most popular DBMS globally 
− Large, mature, independent community 
− Price-performance leadership 
− NoSQL document and key-value capabilities 
− Database compatibility for Oracle (more later) 
© 2014 EnterpriseDB Corporation. All rights reserved. 6
Don’t under or over provision environments 
• Easy start-up based on your current needs 
• Avoid CapEx and pay only for what you use 
• Scale up and out as your business grows 
• Steady or spiky, Cloud Database adapts elastically 
• Save even more with AWS reserved instances and 
EDB annual subscriptions 
© 2014 EnterpriseDB Corporation. All rights reserved. 7
Avoid Data and Vendor Lock-in 
• The same EDB Postgres databases run on-premise, in 
virtualized environments, and in the Cloud 
• Deployment choices are based on your needs, not 
locked-in to limited deployment contexts 
• Place your information near your customers 
• Vendor flexibility for public and private Cloud options 
• With database compatibility for Oracle, you can avoid 
Oracle lock-in 
© 2014 EnterpriseDB Corporation. All rights reserved. 8
IT Control: Avoid end-runs to the Cloud 
• Physical provisioning is slow and employees often 
bypass IT to get to the Cloud 
• Postgres Plus Cloud Database is a best-of-breed 
Cloud solution that is compatible with on-premise 
solutions 
• Hybrid Clouds, such as created with Amazon VPC, are 
controlled, integrated with on-premise applications, and 
provide access to Cloud resources 
© 2014 EnterpriseDB Corporation. All rights reserved. 9
Streamline Develop, Test, Deploy Ops 
• Develop and test is perfectly suited to the Cloud 
− Quick and easy to set up and take down 
− Wide choice of machine types (not only data-optimized) 
− EDB databases are the same in all deployment contexts 
− Web businesses deploy to the Cloud 
− Enterprises deploy to on-premise or hybrid environments 
• Complete access to database instances allow tuning, 
extensions, deep monitoring, etc. 
© 2014 EnterpriseDB Corporation. All rights reserved. 10
Secure Mission Critical Applications 
• Private instances – no multi-tenancy 
• Additional security and performance from PPAS 
• VPC – hybrid / private Cloud security 
• High Availability, Failover 
• PITR, Backups 
• EDB Postgres 24 x 7 premium support 
© 2014 EnterpriseDB Corporation. All rights reserved. 11
Control Oracle Costs 
• Many Oracle applications can be migrated to PPCD 
Advanced with few or no modifications 
• Migration Toolkit available to scope and convert 
• Migrating on-premise Oracle apps to PPCD in the 
Cloud is a fast & easy way to manage transitions 
• Benefits: 
− Leverage Oracle skills with PPCD Advanced 
− Many applications suited to this approach: 
− Reporting 
− Archival or read-only applications 
− Reduced SLAs, data size, etc. 
© 2014 EnterpriseDB Corporation. All rights reserved. 12
Keep Mobile Users in Sync 
• With Postgres Plus Cloud Database, place your 
applications near your mobile users for better 
performance 
• Back-end support in the Cloud can integrate with your 
data center for quick dissemination of content to the 
rest of the organization 
• Use a VPC for security 
© 2014 EnterpriseDB Corporation. All rights reserved. 13
Amazon Marketplace 
Product Launch 
© 2014 EnterpriseDB Corporation. All rights reserved. 14
Two New Products Launched 
PPCD Advanced (Postgres Plus Advanced Server) 
PPCD Advanced is the best choice for Enterprises with critical 
applications that require more security and performance, 
particularly those requiring database compatibility for Oracle. 
PPCD Basic (community PostgreSQL) 
PPCD Basic is the best choice for Web companies and 
Enterprises that require a robust and high-performance 
transactional database without the higher level features. 
è Both products include key-value and JSON data types for big 
data workloads. 
© 2014 EnterpriseDB Corporation. All rights reserved. 15
General PPCD Features 
• Cluster deployment for scale out and high availability 
• All database instances are private with complete 
customer access and control 
• Includes premium 24 x 7 expert Postgres support by 
phone, email, or customer portal 
• Available in most Amazon regions 
• Available in Pay-As-You-Go and Subscription payment 
models 
© 2014 EnterpriseDB Corporation. All rights reserved. 16
Top PPCD Features 
• Point-In-Time-Recovery 
• Provisioned IOPS for consistent high performance 
• Support for many Amazon machine sizes, including 
SSD backed memory and compute-intensive instances 
• Virtual Private Cloud support for building hybrid Clouds 
• Automatic: 
− Connection pooling and failover 
− Read scale-out 
− Storage scale up 
− Backups 
© 2014 EnterpriseDB Corporation. All rights reserved. 17
© 2014 EnterpriseDB Corporation. All rights reserved. 18
© 2014 EnterpriseDB Corporation. All rights reserved. 19
Launching Postgres Plus Cloud Database 
• Our database launch process is different than others in 
Amazon Marketplace because our Cloud Database is 
configured as a cluster of databases, deployed by an 
EDB management console 
• After you purchase Postgres Plus Cloud Database, 
make sure you click “Usage Instructions” on the 2nd 
page of the Marketplace product listing and follow the 
instructions shown there 
© 2014 EnterpriseDB Corporation. All rights reserved. 20
© 2014 EnterpriseDB Corporation. All rights reserved. 21
Resources 
• EnterpriseDB Postgres Plus Cloud Database 
information: 
− www.enterprisedb.com/cloud 
• Amazon Marketplace Products 
− Postgres Plus Cloud Database Advanced 
aws.amazon.com.marketplace/B00MI8R5A0 
− Postgres Plus Cloud Database Basic 
aws.amazon.com.marketplace/B00MI8NK4U 
• Gartner Cloud Database Magic Quadrant 
− www.enterprisedb.com/gartner-magic-quadrant 
© 2014 EnterpriseDB Corporation. All rights reserved. 22
Thank You! 
© 2014 EnterpriseDB Corporation. All rights reserved. 23

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How To Reach Your Goals with Postgres Plus Cloud Database

  • 1. How to Reach Your Goals with Postgres Plus Cloud Database Webinar: September 25, 2014 © 2014 EnterpriseDB Corporation. All rights reserved. 1
  • 2. Introduction Welcome! Today’s focus: Achieving your business goals with Postgres in the cloud Agenda: − Introduction − Business Challenges and New Opportunities − Database Compatibility for Oracle − Amazon Product Launch © 2014 EnterpriseDB Corporation. All rights reserved. 2
  • 3. Who is ? Gartner Comments about EDB: − “We continue to see an increase in usage in mission-critical applications, especially given the added functionality and stability of new releases of Postgres Plus Advanced Server from EnterpriseDB.” Magic Quadrant for Operational DBMS, Q4 ‘13 More about EDB: • Global coverage • Deep Postgres expertise • 24 x 7 live support • Both Cloud and On-premise offerings • Leading provider of Postgres products, tools, training, services & support © 2014 EnterpriseDB Corporation. All rights reserved. 3
  • 4. Two New Products in Amazon Marketplace • PPCD Basic − Uses community PostgreSQL • PPCD Advanced − Uses EDB’s Postgres Plus Advanced Server − Includes database compatibility for Oracle and other advanced performance and security features • We’ll talk more about product details at the end of the webinar © 2014 EnterpriseDB Corporation. All rights reserved. 4
  • 5. Business Challenges: Cloud Solutions © 2014 EnterpriseDB Corporation. All rights reserved. 5
  • 6. Control Costs and Increase Options • Fast, easy, low-cost deployments without up-front hardware or license costs. • Postgres Plus is the Open Source alternative to expensive commercial DBMS’s: − Enterprise class features − Legendary reliability − 4th most popular DBMS globally − Large, mature, independent community − Price-performance leadership − NoSQL document and key-value capabilities − Database compatibility for Oracle (more later) © 2014 EnterpriseDB Corporation. All rights reserved. 6
  • 7. Don’t under or over provision environments • Easy start-up based on your current needs • Avoid CapEx and pay only for what you use • Scale up and out as your business grows • Steady or spiky, Cloud Database adapts elastically • Save even more with AWS reserved instances and EDB annual subscriptions © 2014 EnterpriseDB Corporation. All rights reserved. 7
  • 8. Avoid Data and Vendor Lock-in • The same EDB Postgres databases run on-premise, in virtualized environments, and in the Cloud • Deployment choices are based on your needs, not locked-in to limited deployment contexts • Place your information near your customers • Vendor flexibility for public and private Cloud options • With database compatibility for Oracle, you can avoid Oracle lock-in © 2014 EnterpriseDB Corporation. All rights reserved. 8
  • 9. IT Control: Avoid end-runs to the Cloud • Physical provisioning is slow and employees often bypass IT to get to the Cloud • Postgres Plus Cloud Database is a best-of-breed Cloud solution that is compatible with on-premise solutions • Hybrid Clouds, such as created with Amazon VPC, are controlled, integrated with on-premise applications, and provide access to Cloud resources © 2014 EnterpriseDB Corporation. All rights reserved. 9
  • 10. Streamline Develop, Test, Deploy Ops • Develop and test is perfectly suited to the Cloud − Quick and easy to set up and take down − Wide choice of machine types (not only data-optimized) − EDB databases are the same in all deployment contexts − Web businesses deploy to the Cloud − Enterprises deploy to on-premise or hybrid environments • Complete access to database instances allow tuning, extensions, deep monitoring, etc. © 2014 EnterpriseDB Corporation. All rights reserved. 10
  • 11. Secure Mission Critical Applications • Private instances – no multi-tenancy • Additional security and performance from PPAS • VPC – hybrid / private Cloud security • High Availability, Failover • PITR, Backups • EDB Postgres 24 x 7 premium support © 2014 EnterpriseDB Corporation. All rights reserved. 11
  • 12. Control Oracle Costs • Many Oracle applications can be migrated to PPCD Advanced with few or no modifications • Migration Toolkit available to scope and convert • Migrating on-premise Oracle apps to PPCD in the Cloud is a fast & easy way to manage transitions • Benefits: − Leverage Oracle skills with PPCD Advanced − Many applications suited to this approach: − Reporting − Archival or read-only applications − Reduced SLAs, data size, etc. © 2014 EnterpriseDB Corporation. All rights reserved. 12
  • 13. Keep Mobile Users in Sync • With Postgres Plus Cloud Database, place your applications near your mobile users for better performance • Back-end support in the Cloud can integrate with your data center for quick dissemination of content to the rest of the organization • Use a VPC for security © 2014 EnterpriseDB Corporation. All rights reserved. 13
  • 14. Amazon Marketplace Product Launch © 2014 EnterpriseDB Corporation. All rights reserved. 14
  • 15. Two New Products Launched PPCD Advanced (Postgres Plus Advanced Server) PPCD Advanced is the best choice for Enterprises with critical applications that require more security and performance, particularly those requiring database compatibility for Oracle. PPCD Basic (community PostgreSQL) PPCD Basic is the best choice for Web companies and Enterprises that require a robust and high-performance transactional database without the higher level features. è Both products include key-value and JSON data types for big data workloads. © 2014 EnterpriseDB Corporation. All rights reserved. 15
  • 16. General PPCD Features • Cluster deployment for scale out and high availability • All database instances are private with complete customer access and control • Includes premium 24 x 7 expert Postgres support by phone, email, or customer portal • Available in most Amazon regions • Available in Pay-As-You-Go and Subscription payment models © 2014 EnterpriseDB Corporation. All rights reserved. 16
  • 17. Top PPCD Features • Point-In-Time-Recovery • Provisioned IOPS for consistent high performance • Support for many Amazon machine sizes, including SSD backed memory and compute-intensive instances • Virtual Private Cloud support for building hybrid Clouds • Automatic: − Connection pooling and failover − Read scale-out − Storage scale up − Backups © 2014 EnterpriseDB Corporation. All rights reserved. 17
  • 18. © 2014 EnterpriseDB Corporation. All rights reserved. 18
  • 19. © 2014 EnterpriseDB Corporation. All rights reserved. 19
  • 20. Launching Postgres Plus Cloud Database • Our database launch process is different than others in Amazon Marketplace because our Cloud Database is configured as a cluster of databases, deployed by an EDB management console • After you purchase Postgres Plus Cloud Database, make sure you click “Usage Instructions” on the 2nd page of the Marketplace product listing and follow the instructions shown there © 2014 EnterpriseDB Corporation. All rights reserved. 20
  • 21. © 2014 EnterpriseDB Corporation. All rights reserved. 21
  • 22. Resources • EnterpriseDB Postgres Plus Cloud Database information: − www.enterprisedb.com/cloud • Amazon Marketplace Products − Postgres Plus Cloud Database Advanced aws.amazon.com.marketplace/B00MI8R5A0 − Postgres Plus Cloud Database Basic aws.amazon.com.marketplace/B00MI8NK4U • Gartner Cloud Database Magic Quadrant − www.enterprisedb.com/gartner-magic-quadrant © 2014 EnterpriseDB Corporation. All rights reserved. 22
  • 23. Thank You! © 2014 EnterpriseDB Corporation. All rights reserved. 23

Editor's Notes

  1. Title slide Add customer logo if applicable
  2. Thanks for joining Fred Dalrymple Focus on the business problems you can solve with.. Context: launch of two new products to Amazon Marketplace
  3. EDB founded 10 years ago KEY TAKEAWAY: EDB is recognized for its continuing impact in competitive database market. EDB products are the only open source based relational databases in the Gartner Challengers quadrant.
  4. These products replace the single PPCD product that has been available in Amazon DevPay
  5. Good to see so many different businesses on the call, you’re at different stages in use of the cloud, but share many of the same challenges Background: IT has been been challenged by the responsibility for maintaining legacy and custom applications – often cited as 85% of spend to “keep the lights on”. Under pressure to provide strategic guidance to the business, and stay ahead of rapid changes in technology and business challenges Cloud offers new opportunities to address that – for example SaaS like Salesforce that replaces older custom CRM with a more general cloud solution But you still have business-specific applications that do require custom applications, and that’s where today’s presentation can help
  6. Problem: rising costs of proprietary products, development and maint of custom products takes too much of IT’s money and focus. Trapped by lock-in preventing choice the cloud can help immediately First PostgreSQL release in 1989 Modular design, written for technical strength and flexibility NoSQL data types are ACID-compliant Our flagship Postgres Plus Advanced Server is proprietary, but only where it extends PostgreSQL to new features, such as database compatibility for Oracle We keep the base Postgres functionality compatible with community PostgreSQL through every product release
  7. Problem: In the physical data center, provisioning was time consuming and inflexible because of lead time for physical hardware Getting it wrong either constrained IT’s customers, or wasted money
  8. Problem: proprietary products typically lock you in to functionality and billing. Without competition, you’re a target for higher prices that you must endure Data lock in means that your most precious asset – your data – is also locked in. Bottom line: you need a choice of vendors that offer interoperability of data and functionality
  9. Problem: the physical provisioning we discussed earlier is a bottleneck, with the result that customers bypass IT and go directly to the cloud for computing resources IT must be able to meet customer’s needs as quickly as they could find their own solutuions – in other words, IT must embrace the cloud Moreover, IT relies on providing a consistent and focused set of computing resources within a business to keep costs down and maximize the value of skill sets PPCD is not only compatible with on-premise, but PPCD Advanced compatibility for Oracle means that PPCD Advanced and Oracle use a common set of skills
  10. Problem: Develop, Test, Deploy are prime examples of where employees regularly bypass slow hardware provisioning and go directly to the cloud But when IT isn’t involved, employees can select computing resources (not only the database, but operating systems and other services) that may be inconsistent with the target deployment environments Inconsistencies raise the possibility that the systems being developed and tested with will be different than the deployed environment, so additional testing of the deployed environment are required, increasing time to market
  11. Problem: to run mission critical applications in the cloud, you need to protect your data
  12. Problem: Oracle licensing and costs are significant anchors on your business. But you can contain those costs by using PPCD for many applications that might otherwise require additional Oracle licenses
  13. Problem: Mobile users need good access to business information when out of the office, and perhaps in other countries. It’s more than just getting information to your mobile users, business velocity requires that they information they gather get back into the organization as quickly as possible Scenario: user is out pitching business, gathers requirements, the home office needs to pull the quote together immediately and return it to the customer