3. OUTLINE
-
- Strategy
- Audience
- Traditional
- Tribeca Film Festival : social media
partnerships
distributors
self distribution
- Ghana Premiere: strategy
tactics
- Website
- Deliverables
4. THE FILM
GOALS AND OBJECTIVES
• Create Buzz and Engage with diverse
audiences
• Attract Potential Distributors: Increase
possibilities being picked up by the
distributors
• Get Crowdfunded: Attract potential
Investors
5. STRATEGY
ECMG's childreN of the mountaiN strategy used creative initiatives to
increase visibility, distributor awareness and audience engagement
through the following:
Traditional
Media
Social
Media
Philanthropic
Partnerships
Celebrity
Events
8. TRIBECA STRATEGY
Social Media Tactics
• Use hashtags and handlers
• Leverage Tribeca’s PR Department tools
• Use social media calendar
• Use TweetDeck and HootSuite
• Interaction / Two-way communication
• HONY kind of profiles
• Short film trailers
• #TwitterFacts
•Live tweet important
events. Ex: Q&A
• Filmmaker Diary
• The Making of childreN of the
mountaiN
• Post media coverage
• Live Stream
10. Objective: Celebrate Jessica's birthday
• In lieu of gifts, guests would donate a financial contribution to the Graft
organization
• Pair the target audience - journalists and celebrities – with their love of
philanthropy.
Event:
A three - hour "Birthday Extravaganza" at
Liberty Science Center for celebrities' children.
Guests:
Celebrities and beat journalists and ambassadors already aligned with the cleft
lip palate cause.
Partnerships
TRIBECA STRATEGY
Jessica’s 4th Birthday / Graft Foundation Event
11. Award winning film distributors based in
New York City that showcase independent
international films with unique voices, which align
with childreN of the mountaiN's genre.
We'll pitch these premier distributors by leveraging
childreN of the mountaiN's poignant story, it's TFF
entry and Priscilla’s
Distributors
TRIBECA STRATEGY
12. SELF DISTRIBUTION
Funds from a Kickstarter
campaign you can fund DIY
distribution websites, DVDs,
streaming, etc.
Use crowdsourcing platforms to screen the film
Upload on Vimeo and Amazon
Instant Video
through rent. Provide a link on
your website — where you can
also sell the DVD version.
It ALL comes back to social
media
Donate a % of your earnings. People feel
good if they are spending for a cause.
Visibility REALLY matters
13. GHANA PREMIERE
Objective:
- Get potential distributors in Ghana and other places in Africa
- Raise awareness for the film and the client in Ghana and other
places in Africa
- Increase engagement between the client and film-goers
Audience:
- Local distributors
- Film journalists
- General film-goers
14. 1 Ticketing
2 Guest list
3 PR elements
4 Social Media buzz
5 Photographers
6 Catering
7 Opening speech
Friday, July 1st, 2016
Silverbird Cinemas, Accra Mall
Tetteh Quashie Interchange, Accra, Ghana
GHANA PREMIERE
TACTICS
15. DISTRIBUTORS
The purpose of Ghana Premiere is to
eventually attract distributors for the
client.
We've prepared documents to pitch
and invite distributors in local market
and African area to attend the event.
16. Facebook campaign -- repost and win tickets to the premiere.
The official account will post the press release and ask the
general public to repost and tag one friend.
There is a chance for them to win two tickets to the premiere.
The campaign can be announced on June 1st, 2016.
Social Media
17. WEBSITE
Improve your website
Increase traffic to your website
• Crowdfunding • Blog • Press Room • Comment Area • Contact Info
• Use your social media • Invite Guest Bloggers • Be Responsive
18. DELIVERABLES
For the Tribeca Film Festival 2016:
• Social media calendar
• Pitch templates (email and twitter / different
audiences)
• Media list
• Potential organizations for partnership
• Potential celebrities for partnership
• Details for the Graft Foundation event
• Distributor pitches
• Distributor list
• Fact sheet
• Q&A with Priscilla Anany
• News release
For the Ghana Premiere:
• Distributor list
• Media list
• Invitation
• News release
• Opening Speech
For the website strategy
• Potential guest bloggers
Supporting Materials
