Great leadership is about unlocking the potential of everyone on the team. In this presentation Heidi Bullock shares what she's learned including 3 leadership lessons and 10 considerations.

1. There is No ”I” In Leader
Heidi Bullock, Engagio
HyperGrowth- September 2018

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What it’s like to be a CMO

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Really…

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I am a molecular biologist
by training.

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I have twin girls.

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I played soccer
starting at age 5.

7. A Story

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It’s my job to be
the best player
and do
everything…

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Little girl you need to
quit telling everyone
else what to do! Why
don’t you just go play
by yourself?!!!

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Leadership Lessons from a Great Team
World Cup
1999

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2001

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2003 World Cup…3rd Place… 2004 Olympics…Gold…

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2008 Olympics…Gold…2007 World Cup…3rd Place

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Silver
medal
2011

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2012 Olympics…Gold… World Cup is around the
corner

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2015

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Leadership Lessons from a Great Team
Carli Lloyd

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Christie
Rampone

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Leadership Lessons from a Great Team
1. Focus on making others better and making
them heroes – not telling them what to do
2. Sustain leadership strength over time –
bring it every day
3. Inspire your teams – keep the eyes on the
mission

21. But how?

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We make wrap dresses.
They are made at nice factories
in Italy but initial designs were
made in my apartment.
These dresses are cool
because they are simple and
make women feel independent.

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We believe that women are
powerful, have careers, and
can feel good.
Simplification of modern
business wear helps them feel
good and save time.
We make wrap dresses for
women.

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27. 10 Considerations10 Considerations

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10. Hire the
best people
possible,
patiently.

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9. Invest most of
your
management
time with your
best people.
More here less here…

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8. Look in the
mirror to
account for
mistakes and
out the
window to
assign credit.

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7. Be self-
aware, you’re
a Shadow-
caster.

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6. The humble
leader wins in
the medium to
long term.
So not this.

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5. Ruthlessly focus on
your priorities.

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4. What gets
measured gets
done.

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3. Dare to actually
care about
people.

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2. A simple, and
sincere, ‘thank you’
goes a long, long
way.

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1. You are a coach
to your
department and a
player among
your peer
group/team.

38. Thank you!

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About Engagio
Our Investors 200+ Customers Recognition
• Founded in 2015; HQ in San Mateo, CA
• Founded by Jon Miller (Co-founder/CMO of Marketo) to help drive the 1:1 future
• Marketing Software to help land and expand high-value accounts at scale
• Create and measure engagement all in one system
Jon Miller, CEO