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Marketing
@Otago
1 in 4
households
in New
Zealand in
fuel poverty
47%
Source: Lloyd, 2009
Source: Energy in New Zealand, MBIE, 2013
Rashbrooke, 2013
Source: Household energy expenditure study, 2011
Energy cultures framework (Stephenson et al., 2010)
“I only heat the
house before my
son comes home
from school”
“You just
toughen up and
put another
jersey on”
“the heat pump is
in a silly place
and there’s no
insulation in this
house”
Energy cultures framework (Stephenson et al., 2010)
Fuel poverty
indicators
Health &
Social
Structure,
appliances,
scheme
QoL
Household
needs
Source: McKague et al., NZ Sociology (in press)
“the behaviour of
people stem from
these beliefs – they
sit covered in
blankets or stay in
bed”
“in New Zealand
there is an
expectation that we
just have cold
houses”
“there is something
fundamentally
wrong in New
Zealand with the
way we chose to
supply power to
households”
Energy cultures framework (Stephenson et al., 2010)
Fatima McKague “Fuel poverty in the context of Energy Cultures framework – insights from New Zealand.”

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Fatima McKague “Fuel poverty in the context of Energy Cultures framework – insights from New Zealand.”