Printing companies across Australia agree that pre-press production is an absolute necessity before projects advance to print layout and final printing. It ensures that the print materials will come out as they should — no more and no less.

1. Pre-Press Production: A
Priority before Print
Layout and Final Printing
Woolston Printing
http://woolstonprinting.com.au

2. Printing companies across Australia agree that pre-press production is an absolute
necessity before projects advance to print layout and final printing. It ensures that the
print materials will come out as they should — no more and no less.
As such, companies and business owners who need files to go through the printing press
or under commercial printing should familiarise themselves with the process.
The Process of Pre-Press Production
Generally speaking, pre-press production is the process of getting digital files ready for
the printing press or for a commercial printing process. The graphic designers,
proofreaders and typesetters will go over the print material to make sure that it shows
accurate data and has effective designs.
The graphic designers will make sure that the print material demonstrates good
aesthetics. Proofreaders will make sure that the print material has no errors in both the
content and design. The typesetters, meanwhile, will arrange the content of the print
material for a good visual display.

3. Finally, the pre-press production team will make sure that the print material is in
accordance with and represents the brand. In other words, the print material goes
through brand management. It means an analysis and plan of how consumers will
perceive a brand in the market.
The Time Frame of Pre-Press Production
There is no specific time frame for pre-press production; it varies for every print
material. The file complexity and the printing method contribute to how long the
process will take.
In addition, the completion of the process depends on how long it takes for the graphic
designers, proofreaders and typesetters to do their job. This includes double-checking
the font and design, making sure that the print material is in a proper format, putting
the material in the correct order and producing pre-press proofs, to name a few.

4. Resources:
 http://woolstonprinting.com.au/
 http://www.businessdictionary.com/definition/brand-management.html
 http://desktoppub.about.com/cs/basic/g/prepress.htm
A proper understanding of the process and time frame of pre-press production helps
companies and business owners save time and cut costs for their respective print
materials.