Every Monday at 8:00am, the Chief Creative Director and owner of The Richards Group, holds a weekly stand up with the creative department. Within the first 10 minutes of the weekly meeting, a brand creative or digital strategist presents something to the group of over 100 team members. On August 22nd I was selected to present and chose to discuss the Netflix show, Stranger Things and how it's sustaining engagement with its digital strategy. *PS, this was originally presented in Keynote with video and GIF files. PDF may not translate media as well.

1. EMILY EDWARDS | DIGITAL STRATEGY

3. STRANGER THINGS 101
Released July 15th on Netflix Might remind you of:
Takes place in 1983 in a small Indiana town where a middle school boy
mysteriously goes missing near a government facility

4. STRANGER THINGS VIEWERSHIP
Within the first sixteen days of streaming, Stranger Things became the third most
watched show on Netflix
ORANGE IS THE NEW BLACK, S4
STRANGER THINGS, S1
NARCOS, S1
MAKING A MURDER, S1
HOUSE OF CARDS, S4
DAREDEVIL, S2
8.2M
4.5M
4M
2.8M
2.3M
FULLER HOUSE, S1
13M
13.1M
NETFLIX VIEWERSHIP COMPARISON, A18-49
Source: Business Insider, SymphonyAM

5. HOW DOES STRANGER THINGS
SUSTAIN ENGAGEMENT?

6. DIGITAL STRATEGY
Experimental
Video Posts
GIF Creator
Micorosite
Multi-volume Soundtrack
& Spotify Playlists
Reaction Videos
Cinemaagraphs
UGC Fan Art
360 Video

7. DIGITAL STRATEGY
360 Video
Experimental
Video Posts
GIF Creator
Microsite
Multi-volume Soundtrack
& Spotify Playlists
Reaction Videos
Cinemaagraphs
UGC Fan Art

8. STRANGER THINGS 360 VIDEO - NETFLIX FIRST
The 360 video allows people who haven’t
seen the show feel like an active participant
in Stranger Thing’s eerie world, enticing
them to further check out what else it has to
offer
2.3M Facebook video views
35K Likes/Reactions
32,814 shares
11,207 comments
Full 360 Video: https://www.youtube.com/watch?v=yg29RvYNSDQ

9. CHRISTMAS LIGHTS MESSAGE CREATOR - STRANGERGIF.COM
Stranger Gif allows fans to create their own supernatural Christmas light messages
without ruining their living rooms

10. EXPERIMENTAL VIDEO POSTS
Stranger Things brings the upside-down to
life with experimental Facebook video
2.9 MillionViews
7.6K Comments
29K Likes/reactions

11. BONUS: MAKE IT STRANGER
Fan created MakeItStranger.com
allows you to make your own
Stranger Things-inspired title cards

12. THANKS