Emcien Push Analytics

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Customers typically only "call out" a few feature choices on any product they want to buy. The opportunity is to complete the spec and recommend a good product choice, based on customer buying patterns. This dramatically improves customer buying experience and sales productivity.

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Emcien Push Analytics

  1. 1. Order  ORDERS  Entry  To Supply chain CUSTOMERS - The orders data contains intelligence -  True “Voice of Customer’ -  Based on buying behavior Slide 2  Emcien Confidential Information
  2. 2. Higher Demand Response  Easy to do Business With   at Lower Cost   -  Improve Order Fulfillment -  Faster quote-to-order -  Lead time compression -  Recommend configuration - Reduce Inventory -  Increase Sales Productivity - Reduce Obsolescence - Self-serve with best configuration - Reduce expedite freight recommendation SKU   Intelligence   Order  ORDERS  Entry  CUSTOMERS To Supply chain Slide 3  Emcien Confidential Information
  3. 3. •  Challenge  –  Manufacturer offers very large number of configuraIons  –  High mix volaIlity in demand causes poor mix forecast  –  Very high parts inventory cost, High excess and obsolete inventory  –  Reduced profits  •  Solu,on – Manage product mix based on buying behavior  –  Package product based on popular choices  –  Offer quick ships with popular bundles  improve lead Ime  –  Guide customers to popular choices   higher margins  –  Improve forecast to reduce inventory waste  reduce cost  Case study presented with sample data from ACME Computer Corp.   Slide 4  Emcien Confidential Information
  4. 4. 1st Order Cluster = Percentage of orders with a parIcular choice.   E.g. DVD player.  (Also called 1st order take rate)  E.g.  •  88% of the orders have 10/100  Ethernet networking choice  • The average margin on units  with this choice is $112.70  •  Av. order to delivery is 3 days  Screen shot from EmcienMix Slide 5  Emcien Confidential Information
  5. 5. 2nd Order Cluster = Percentage of orders with 2 choices choice.   E.g. DVD player + Sound card.  (Also called 2nd  order take rate)  E.g.  •  88% of the order have 10/100 Ethernet networking choice + 1yr warranty  • The average margin on units with this choice is $112.70  Slide 6  Emcien Confidential Information
  6. 6.  Cluster = Highly prevalent combined group of features/ choices  indicaIng customer buying behavior  Screen shot from EmcienMix E.g. ‐  66% of the orders have these 12 choices  •  Highest popularity of choices  Slide 7  Emcien Confidential Information
  7. 7. ‐ Recommend  user acIon based  on alerts  ‐  User alerts  ‐  Tie into business  ‐  Push AnalyIcs  funcIons  ‐  Data model  based on context  ‐  (Like RSS feeds)  ‐  Creates  Query & Reports  intelligence  Business Analytics Proactive Recommendations Reporting Analytics (Analytics + Business Applications) Slide 8  Emcien Confidential Information
  8. 8. Millions of choice combinations!!! Is Video card and Model GX most  popular?  Is GXC Networking and Video card  most popular?  Is soipak op sys. And GXC  Networking most popular?  Is 2‐yr warranty and soipak op  sys. most popular?  Online sales, 2‐yr warranty with gaming  machines popular?  2x2.3 CPU with online sales, 2‐yr warranty  with SMB machines popular?  Slide 9  Emcien Confidential Information
  9. 9. Alerts YOU on the TOP SELLING Choices and TRENDS Slide 10  Emcien Confidential Information
  10. 10. •  Challenges With Old Method  –  NO Time For endless querying, No extra staff for endless querying  –  Too much human interpretaIon leading to error  •  Value of New Method  –  Intelligence pushed out to users, Fast and Imely decisions  –  Connect to OperaIonal Decision making    –  Sustainable value  Gaming machines with 2.3CPU, XC‐video,  Blue tooth and 160GB are selling in NY  Stock 2,000 units in New York Store  Emcien Confidential Information Slide 11 
  11. 11. Emcien delivers business applications that leverage PUSH Analytics Forecasting - Improve Asset Utilization - What are the part kits? -  What is the parts mix for inventory PUSH  AnalyIcs with SKU  Intelligence   Optimize Product Mix -  What SKU’s should we offer? Alerts you on what  -  Improve product availability is selling  Guided Selling/ Spec Builder -  Complete customer choice/spec -  Recommend product at point of sale Emcien Confidential Information Slide 12 
  12. 12. •  As Easy as 1, 2, 3…  •  Please call us for a free trial  –  Quickly learn how your customers are buying  –  Value  •  Improve your product offering  •  Improve customer buying experience  •  Reduce supply chain cost  Emcien Confidential Information Slide 13 
  13. 13. www.emcien.com  Sales@emcien.com 

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