Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point. At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up? It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.

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CONTACT US
SmartFocus Benelux
Interleuvenlaan 62,
3001 Leuven, Belgique
Tel: +32 (0)2-761 75 75
Fax: +32 (0)2-761 75 76
SmartFocus China
Soho - The Exchange 17F,
1486 Nanjing West Road, Jing’An District, Shanghai, China
Tel: +86 21 6263 7000
Fax: +86 21 6263 7001
SmartFocus España
Paseo de Gracia, 11,
Escalera A 1º. 2º, Barcelona 08007, España
Tel: +34 933 437 146
Fax: +34 934 124 911
SmartFocus France
42-46 rue Mederic,
Clichy 92110, France
Tel: +33 (0)1 41 27 27 17
Fax: +33 (0)1 41 27 76 40
SmartFocus Germany GmbH
Radlkoferstr. 2,
81373 München, Deutschland
Tel: +49 89 7411 85 120
Fax: +49 89 7411 85 122
SmartFocus Hong Kong
703 Tai Tung Building,
8 Fleming Road, Wanchai, Hong Kong
Tel: +(852) 2681 9000
Fax: +(852) 2638 0827
SmartFocus Nordics
Mäster Samuelsgatan 60,
111 21 Stockholm, Sweden
Tel: +46 (0)8 505 164 32
Fax: +46 (0)8 505 164 10
SmartFocus Suisse
Rue du Commerce 9,
1204 Genève, Suisse
Tel: +41 22 737 06 40
Fax: +41 22 737 06 49
SmartFocus UK Ltd
Lynton House,
7-12 Tavistock Square, London WC1H 9LT, UK
Tel: +44 (0)20 7554 4500
Fax: +44 (0)20 7554 4501
SmartFocus Bellevue
Suite #300,
15325 SE 30th Place, Bellevue, WA 98007, USA
Tel: +1 (425) 460-1000
SmartFocus US Inc
University Corporate Centre,
Suite 106, 100 Corporate Pkwy, Amherst, NY 14226, USA
Tel: +1 (716) 839-1782
SmartFocus Charlotte
Suite #407B Packard Place,
222 South Church Street, Charlotte, NC 28202, USA
Tel: +1 (980) 819-0336
SmartFocus Inc
18 West 18th Street, 11th Floor
New York, NY 10011, USA
Tel: +1 (646) 356-1169
Fax: +1 (646) 783-7982

3. Introduction 2&3
About SmartFocus 4&5
Smart Personalization 6&7
Smart Email 8
Smart Insights 9
Smart Push 10
Content Smart 11
Ask us more 12
CONTENTS
1

4. At SmartFocus we understand that every customer
is on a unique journey. Motivations to try, buy or
stay loyal change depending on the individual
making the choice. With The Message Cloud
from SmartFocus you own that moment with a
decisioning engine that creates contextualized
messages triggered by customer behavior; not by
the marketer’s best guess.
The moment you become aware…
the customer has the control – but you
have the power to influence
2
PLAN INTERACTIONS
NOT CAMPAIGNS

5. 3
The moment you become aware…
the internet is now mobile
Whatever message you want to send,
whether it’s personalized content on a
webpage, mobile push message, proximity
alert or an optimized email it is more and
more likely to be received and viewed on
a smartphone. This is a challenge and an
opportunity for brands and SmartFocus can
help. Mobile has the power of 24/7 access
to the ‘remote control’ of your customer’s
life and the ability to enable location-based
personalized marketing messages better than
any other medium.
MOBILE ACCESS OVERTOOK
FIXED INTERNET ACCESS FOR
THE FIRST TIME IN 2014

6. THE MOMENT YOU BECOME
AWARE… REAL‑TIME INTERACTIONS
ARE OUR BUSINESS
4

7. 5
THIS IS THE MOMENT YOU NEED
At SmartFocus, we created The Message
Cloud to redefine context-driven marketing.
Using The Message cloud puts an end to you
asking, why aren’t our campaigns engaging our
customer base? Why is our revenue decreasing
when marketing efforts have doubled? Mobile
commerce is becoming the norm, how can we
keep up?
We’re an innovator in messaging and communications
empowering the world’s largest brands – including
Nestlé, Mercedes-Benz, Macy’s and Levi’s – to understand and
reach today’s connected consumers via personalization for
web, mobile, email or social channels.
Through The Message Cloud, SmartFocus listens to
and learns from customers using patented algorithms
and unique location-based marketing tools.
5

8. LOCATION
WEATHER
CUSTOMER AGE AND GENDER
FAVORITE BRANDS AND PRODUCTS
WEB BROWSING HISTORY
PAST BUYING BEHAVIOR
ABANDONED CARTS
PRODUCT STOCK LEVELS
6
AUTOMATICALLY PERSONALIZE AND
CONTEXTUALIZE EVERY MESSAGE USING:

9. Go context-driven or go home: with Smart
Personalization you can get 4x results
on standard push campaigns by using
everything you know about your customer
and everything you can garner using the
power of mobile data.
Smart Personalization
7
MobileEmail Web

10. 8
Relax! Your email will benefit from
industry-leading deliverability for
messages that are automatically
optimized for the device being used.
8
Smart Email

11. 9 9
Smart Insights
Dig deeper with customer dashboards that
configure to your business needs in seconds.
Watch in real-time as your customer data
brings the intelligence you need.
9

12. Connect to the nomophobes [noun, fear
of being out of mobile contact]. Push
messages are delivered directly to the home
screen of the smartphone and deep link into
your app, to boost brand interaction.
Smart Push
10

13. 11
Make social your friend.
Using patented algorithms you can listen to the
crowd to benchmark your brand sentiment against
your competitors. See the benefit of a quantitative
view of your customer voice across 36 languages.
Content Smart
11

14. ASK US MORE
12
Web www.smartfocus.com
Blog smartfocus.com/blog
Twitter twitter.com/smartfocusworld
LinkedIn www.linkedin.com/company/19916
YouTube youtube.com/user/SmartFocusTV
Google+ plus.google.com/wm/1/+SmartfocusWorld/posts

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