The importance of defining user personas in marketing, ux and design. In these ppt I highlighted who is a "persona", how to define he or she, and why he/she is important for creating the statement of value. If you want to explore more this topic, contact me: www.enzamariasaladino.com

1. ENZA MARIA SALADINO
CREATING
PERSONAS

2. THIS IS CALLED
MARKETING JOURNEY
MARKETING IS ABOUT
DEVELOPING A MUTUAL
BENEFICIAL RELATIONSHIP
WITH CUSTOMERS

3. WHO IS YOUR
PERSONA?
CHOOSE MORE THAN 1 PERSONA,
LET'S CALL THEM "AVATARS"
IDENTIFY YOUR TARGET IN
DEPTH

4. BOTH QUALITATIVE
AND QUANTITATIVE
(INTERVIEWS)
DO YOUR
RESEARCH
HOW TO START
CREATE YOUR DRAFT
PERSONAS. ADD
IMAGES, GIVE THEM
NAMES
ANALYZE AND
ORGANIZE
YOUR DATA
INTO
SEGMENTS
TAKE ANOTHER LOOK
AT THE RESPONSES
YOU RECEIVED FROM
YOUR INITIAL USER
INTERVIEWS AND SEE
IF THEY MATCH THE
PERSONAS YOU
CREATED.
REVIEW AND
TEST

5. A "PERSONA" INTERESTED" IN
YOUR PRODUCT & SERVICES
CREATE YOUR AVATAR
Who's she?
- NAME
- PROF EXPERIENCES
- SOCIO/DEMO

6. GOALS AND
VALUES
SOURCES OF
INFORMATIONS
CHALLENGES
AND PAIN
POINTS
OBJECTIONS &
ROLES IN
PURCHASE
PROCESS
CREATEYOUR
AVATAR

7. WHAT PRODUCTS OR
SERVICES CAN YOU
DEVELOP TO ASSIST
THE AVATAR IN
MEETING HIS/HER
GOALS?
HOW CAN YOU
DESCRIBE THESE
OFFERS IN YOUR ADS
AND SALES COPY?
IDENTIFY CLEAR
GOALS AND
VALUES

8. My ideal
customer would
read books but
no one else
would
My ideal
customer would
subscribe to a
magazine but no
one else would
My ideal
customer would
subscribe to a
conference by no
one else would
FINDSOURCES
OF
INFORMATION&
ENTERTAINMENT

9. BRING YOUR AVATAR TO LIFE
DEMOGRAPHICS
Who's this person?
GENDER
LOCATION
MARITAL STATUS
OCCUPATION
LEVEL OF EDUCATION
OTHER

10. Adding challenges and pain points
UNDERSTANDING THE CHALLENGES
AND PAIN POINTS OF YOUR
CUSTOMERS INFORMS YOUR
MARKETING EFFORTS
"SHE'S CHALLENGED WITH..." "HER PAIN POINTS ARE..."

11. BEFORE/AFTER
DEFINE YOUR STATEMENT OF
VALUE
STATEMENT OF VALUE
enables
to experience
product
customer

12. https://personas.draftbit.com/

13. WWW.ENZAMARIASALADINO.COM
GET IN TOUCH!