People who are interested in sales are often good at talking the right prospects into their sales cycle; finding them has always been the hardest part. Sales prospecting is the first step in the sales process. So, make the first impression the best because this process is sure to have a long-standing impact on your brand.

1. SALES
SALES
PROSPECTING
PROSPECTING
Role of
in the sales process

2. Sales prospecting is the first
step in the sales process. So,
make the first impression the
best because this process is
sure to have a long-standing
impact on your brand.

3. Sales prospecting builds a unique
brand image in the minds of
potential customers. Distributors
must be trained to deliver this
uniqueness to your prospects.
CREATES BRAND
AWARENESS

4. GENERATES INTEREST
IN PRODUCTS OR
SERVICES
Well-informed distributors can juggle the
features and benefits of your products to suit
your prospects’ interests. This generated
interest can be leveraged to take them to the
next level in the sales pipeline.

5. GATHERS QUALITY
DATA
Every golden opportunity wouldn’t convert to
sales. Sales prospecting helps distributors
analyze data from the lead pool and use it to
run market research and gather insights
beneficial to their future business.

6. ESTABLISH YOUR
ESTABLISH YOUR
SALES PROSPECTING IN
SALES PROSPECTING IN
3 Easy Steps
3 Easy Steps

7. Prospecting begins with identifying the
right leads. You cannot randomly pick
from your lead source and try
converting them. That would never
work. You need to have a clear action
plan on how to satisfy your prospects'
demands and win them over.

8. DEVELOP A CONTACT STRATEGY
Analyzing the existing customer personas will
also help you in identifying reliable
opportunities from your lead base.
Once the segmentation is done it is easier to
prioritize the opportunities, focus on the time,
and customize the approach by walking them
slowly and steadily into the buying process.
Segmenting through lead scoring and other
visitors' website behavior analysis will help you in
this decision-making process to a great extent.

9. DEVELOP YOUR APPROACH
Analyze who is actively listening and focus on them.
When you talk to them, share not about yourself or your
experiences but leverage your experience to enhance their
experience.
Listen to them immensely; their needs, demands, and
concerns.
Once you have their consent, deliver your unique value
proposition.
Share your thoughts on your prospect's needs but
never on a sales pitch.

10. Give them an enhanced experience in intervals to
make them realize you are always there for them.
DEVELOP A STEADY
PROSPECT RELATIONSHIP
Gather a thorough understanding of your customer preferences like the type of products, how
often and when they like to be contacted, communication medium, etc.
Sending them new offers, including them in product launches, sharing insights on products, etc
would immensely add up to their trust and loyalty.
Seek reviews regularly and assess your prospect or customer experience and decide what needs
improvement. They are undoubtedly the greatest source of genuine feedback.

11. Sales prospecting is never a one-time event, it is an eternal process that
decides the strength of your brand’s foundation. What we need to
understand and underline is that, in sales prospecting, establishing
trust-based relationships counts, the right approach counts, and all the
more, reaching out to the right prospect counts. Distributors must focus
on these elements to make the most out of their prospecting efforts.
CONCLUSIONS:
CONCLUSIONS:

12. THANK YOU
THANK YOU
Address
SCF No. 7, 1st Floor, Hollywood Plaza-
1, Opp. South City, VIP Road, Zirakpur,
SAS Nagar (Mohali) Punjab-140603
Telephone
(+91) 98174-56095
Website
www.mlmreadymade.com
sales@mlmreadymade.com