Strengths and weaknesses of my practice advert

1. Strengths and Weaknesses of
Practice Advert

2. Strengths
• The sound track chosen was appropriate to the story line and theme of the
advert.
• There was a large variety of camera shots.
• There was a range of mis-en-scene
These screen shots show the range of shot types with close up and then mid shot as well as the change of mis-
en-scene between the classroom and the gym.

3. Weaknesses
• The jump cuts aren’t always smooth.
• There could have been more times of the day shown (maybe via a clock) to show
the day passing.
• No pack shot at the end of the advert.
• Font used was not appropriate for the audience.
• Editing could have been tighter
• Not all shots were the best quality.
• Direct address to the camera was not appropriate.
This screen shot shows the direct
address.
This screen shot shows the inappropriate font.

4. What I have learnt…
• How to edit.
• How to work the camera.
• That planning is essential.
• That time and deadlines are very short.
• What I need to do to produce a better advert.