Jiwoo Kim and Ella Blott founded J&E Creative, a full-service advertising agency with 8 years of combined experience. J&E Creative can turn brand problems into creative solutions that reach new audiences through innovative platforms. The agency believes clients should be involved in the advertising process and wants to work with, not just for, clients to create the best ads.

1. Jiwoo Kim
Ella Blott

2. Introducing J&E Creative
Founders Jiwoo and Ella have a combined 8 years experience in
the advertising industry, in their work as Boston University
advertising students and beyond.
J&E Creative is a multicultural, full-service agency that has the experience and the insight
needed to turn your brand’s problems into creative solutions, touching audiences never
before reached on new and innovative platforms.
We believe that our clients are a fundamental part of the process of making ads. We want to
work with, not for you, to create the best advertising for your brand.
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3. Challenge
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4. Target Audience
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Dedicated runners who experience exercise-induced heartburn.
They fast moving - when they’re running, and in the rest of their lives - and won’t
accept anything that slows them down.

5. ONE THING
TUMS Chewy Delights is an
essential tool for runners.
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6. How we got here
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It even fits here. You are fast. TUMS are faster. It’s already hard enough.

7. The last thing you need after all
that is heartburn.
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8. The last thing you need after all that is
runner’s heartburn.
6:13 AM -
6:00 AM - hit snooze
6:14 AM - out the door
6:23 AM - wave to the newspaper delivery kid
6:36 AM - snow starts coming in sideways
6:47 AM - look up to see the sunrise
6:58 AM - sprint the home stretch
7:01 AM - home

9. 34 steps - sun breaks out from behind the clouds
467 steps - step off the path
1802 steps - finish water bottle number one
3497 steps - wind starts blowing sand in your face
5002 steps - temperature reaches 100°F
7630 steps - crest the last hill
9041 steps - home
The last thing you need after all that is
runner’s heartburn.
0 steps -

10. The last thing you need after all that is
runner’s heartburn.
Mile 0 -
Mile 1 - starting pistol
Mile 2 - settle into your rhythm
Mile 5 - time for a snack
Mile 13 - regret not choosing a half marathon
Mile 21 - the final blessed refueling station
Mile 26 - the finish line is in sight

11. Hey, you! Yes, you. You, running mile god-knows-what with that
burning in your chest. Don’t you think you put up with enough?
You drag yourself out of bed every morning, to run through
wind and rain and snow and heat, through injuries and broken
shoes and pure exhaustion. Your legs start burning, then your
lungs, then your heart - but wait. You can put a stop to that.
TUMS Chewy Delights, because the last thing you need after
all that is runner’s heartburn.
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12. (SOCIAL) Tips on Fall Running for Runners
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TUMSinsta Hydrate & keep runner’s heartburn
away with a bottle of water & TUMS Chewy Delights
TUMSinsta Keep warm & get rid of runner’s
heartburn for good by dressing in layers & taking
TUMS Chewy
TUMSinsta Stay flexible & heartburn free by
stretching before every cold-weather run & using
TUMS
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13. (PARTICIPATORY) FREE SAMPLE PROMOTION
GIVING OUT FREE SAMPLES AT SPORTS GEAR STORES
Digital banner ads on sports or running related online
magazine sites: Runner’s World & Women’s Running
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14. What we can do together.
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