1. Copyright Tamarisk Consulting 2015
27TH
October 2015
The true value of a Marketing Strategy
Let Tamarisk Consulting define your Value Proposition
It must be said that when marketers start talking about value propositions many an
eye glazes over and thoughts regarding long winded theoretical marketing speak is
conjured up by most business stakeholders.
To ensure that an organisation does not go through a painstakingly long and expensive
process to uncover it’s true value proposition, Tamarisk Consulting has developed a simple
yet very effective way of exploring your business drivers and creating a clearly defined value
proposition for your products and services. This is then coupled to a communications plan
and rolled out with exciting and effective activation campaigns to drive lead generation and
public relations messages that position the true value your business brings to the table.
Positioning of your company, products and solutions correctly ensures you can differentiate
your organisation in the market place. To this end the process followed ensures that we first
understand current and potential customer needs or business requirements in relation to the
products and services you offer. We take into consideration the most suitable target market,
then we align your organisation’s products and solutions to your customers’ needs.
By defining the business benefits your customers will derive when using your products and
services, we create meaningful customer conversation starters that drive the right activities
and we include a competitor analysis to encapsulate the bigger picture.
We produce a very easy to read document that is not the size of a small novel and can be
easily assimilated by sales, marketing and general business teams. The final step is in the
creation of a marketing and communication strategy for internal and external target
audiences, followed by recommendations for executing on the strategy.
Sales teams now have information which they can use throughout the sales process and
include in documents for tenders, presentations and external communications. The content
is also repurposed for online representation in company websites, social media messaging
and can form part of sales and general employee induction training.
For more information, please call Elize on 083 634 9609.
www.tamarisk.co.za