Creating brand awareness among the millennial generation while ensuring company philosophy is upheld and costs are minimized and simplified. Goals included advocating active participation among young leaders and increasing awareness of corporate social responsibility.
5. > 1.9 million Gen Y
Facebook users in
Australia
SOCIAL NETWORK
100%
0%
6. 5.1%
HUMANS OF NEW YORK
Countries Fanbase
United States 7 Million
Canada 940,000
United Kingdom 920,000
Australia 910,000
Other and not yet targeted
Countries
8 Million
7. 150likes in less than 2days!
Create a page Share Build brand awareness
HUMANS OF CHANGE
10. Risks and Mitigations
• Control content qualityBad Reviews
• Tag friends on the posts
Insufficient
Exposure
• Attach watermark logo
• Add copyright to the article
Content
Piracy
14. Set up account
(Terms and Conditions)
Post Gain volunteers
CAREER HUB
>52,000
students
2-3 weeks
advertisement
duration
Free to register
15. ● Representative to become a founder
● Society Management
● Monthly meeting with Good360 team
● Monthly meeting/events
● Member opportunities
● Alumni network
Volunteers Create Community
STUDENT SOCIETY
16. CONCLUSION
End of 2017
End of 2016
Raise amount of likes on
Facebook to 3, 400
Raise amount of likes on
Facebook to 13, 400
Acquire 1 volunteer to
become representative
Start a club for Good360
in 2 universities
End of 2016
End of 2017
Good360 aiming to maximize brand awareness
21. ●Facebook boost your posts:
https://www.facebook.com/business/help/5474482186580
12
●Large market:
●3 million people enrolled in formal study
●1.2 million aged 15-19 yrs=> 83% engaged in studies
●719,000 aged 20-24 yrs=>44% engaged in studies
●1.2 million (41%) studying at Universities and Higher
education institutions
●2 in every 5 (40%) are doing a bachelor degree
APPENDIX
22. ●Individuals with degrees volunteer more:
http://www.volunteering.com.au/volunteering-snapshot-
from-the-abs-general-social-survey/
●Universities affiliated with CareerHub:
https://www.careerhub.com.au/institutions
APPENDIX