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SERENDIPITYHEALTH | PRESENTATION 2O16
2 Confidential. For Internal Use Only.
/ PROBLEM
STOOL COLLECTION
8REJECTION
OF EXAM/TESTS
7ERROR
DIAGNOSTIC TEST
3 Confidential. For Internal Use Only.
/ OPPORTUNITY
// INEFFECTIVE
// UNSANITARY
// UNPLEASANT
// UNCOMFORTABLE
// THE LACK OF STANDARDS
IN STOOL COLLECTION,
CURRENTLY DONE IN
DIVERSE WAYS
SPECIMEN
CONTAINER
NEWSPAPER
MAGAZINE
PLASTIC BAG
PLASTIC BOTTLE
ALUMINUM FOIL
TOILET SEAT
4 Confidential. For Internal Use Only.
COMFORTABLE HYGIENIC SAFE TEST SUSTAINABLE
/ SOLUTION
SEATED ON THE TOILET
WATCH THE VIDEO
Use our QR Code before
using the product// COMMODE SPECIMEN
COLLECTION SYSTEM
illustrativeimage
Specimen Collection
Facilitator Device
5 Confidential. For Internal Use Only.
/ INDIVIDUAL PACK
// INDIVIDUAL SACHET.
SINGLE USE ONLY.
ILLUSTRATIVEIMAGE.PATENTEDPRODUCT.
Each ton of Green
Polyethylene produced captures
and sequesters 2.15* tons of CO2
from the atmosphere.
GHG PROTOCOL
CARBON FOOTPRINT
HYGIENIC
USER-FRIENDLY
COMFORTABLE
Additional Information
CATALOG NUMBER 1001-CO ColOff® Individual Sachet - 1 Unit
REGULATORY STATUS
Notification of Approval for Inclusion of an IVD Medical Device on the
ARTG Alpha Medical Solutions DV-2013-IVA-20386-1. AUSTR R 219634.
FDA Class I Exempt Device. Cleared for In Vitro Diagnostics Use.
HS CODE 39269099 Laboratory Ware / Laboratory Article.
BARCODE GTIN-13: 7898948080023 GTIN-14: 17898948080020
SACHET SIZE 5 x 1 x 7 cm
UNITS PER CARTON 500 Units
CARTON SIZE 30 x 30 x 30 cm
WEIGHT PER SACHET 9g
6KgCARTON GROSS WEIGHT
MAXIMUM STACKING HEIGHT 4 Cartons
/ SPECIFICATIONS
6 Confidential. For Internal Use Only.
7 Confidential. For Internal Use Only.
/ PREVENTION DISEASE
DEATHS/DAY
DIARRHEA
COLORECTAL
CANCER - CRC
DEATHS/YEAR7OOK
12K
ILLUSTRATIVEIMAGES.SOURCE:AMERICANCANCERSOCIETY&WHO.
8 Confidential. For Internal Use Only.
/ VALUE PROPOSITION
ILLUSTRATIVEIMAGES.
// ColOff® DOES THE JOB TO COLLECT STOOL AND URINE SAMPLES FOR
THE PACIENTS AND HEALTHCARE PROFESSIONALS
BENEFITS FOR
HEALTHCARE
PROFESSIONALS:
BENEFITS FOR
PACIENTS:
•REDUCES ‘‘NO SHOW’’ TESTS
•MORE ASSERTIVE DIAGNOSIS
•OPTIMIZES & REDUCES COSTS
•INFECTION CONTROL INCREASES
•COMFORT AND HYGIENE
•AVOIDS CONTAMINATION
•DIGNITY AND PRIVACY
•FACILITATES SPECIMEN COLLECTION
9 Confidential. For Internal Use Only.
/ CASE ‘‘ROI’’ | RETURN ON INVESTMENT*
SPECIMEN CONTAINER Monthly Purchase = 40K UNITS
28K TESTS performed per month = 70% Paid
12K of SPECIMEN CONTAINER kit = Loss $12K **
30% No Show = Lost Revenue $108K ***
40,000 of ColOff = Investment $60K
ColOff - Loss + Lost Revenue =
* BRAZILIAN CLINicAL LAB. ** $1 = Average Cost per CollectION Kit: SPECIMEN CONTAINER+
bag+flyer+operational costs+etc. *** Average amount paid by the operator.
$60K
1.5 million
children <5y die every
year from diarrheal
diseases
900 million
people live without access
to treated water
2.6 billion
people without access to
collection services and
sewage treatment
40% children <5y hospitalizations
are caused only by rotavirus
1.6 million
died from low income-related
diseases inadequate water
systems and sewage and
hygiene deficiencies
10 Confidential. For Internal Use Only.
/ ENTERIC DISEASES
SOURCE:MINISTRYOFHEALTH-BRAZIL(Data/SUS)&WHO.
+1 million
people are diagnosed with
COLORECTAL CANCER (CRC)
every year
90% of the patients could be well
treated if well diagnosed
+700.000
die every year from
COLORECTAL CANCER (CRC)
2nd in mortality
caused by CANCER
in the USA
3rd in mortality
caused by CANCER
in the WORLD
+150.000
new diagnosed cases of
COLORECTAL CANCER (CRC)
every year
+50.000
die every year from
COLORECTAL CANCER (CRC)
11 Confidential. For Internal Use Only.
SOURCE:AMERICANCANCERSOCIETY.
/ CRC | USA + GLOBAL
// WOMEN ALSO NEED TO COLLECT
URINE BY SITTING ON THE TOILET
IN THE PHYSIOLOGICAL POSITION.
12 Confidential. For Internal Use Only.
/ NOTE | COMMODE SPECIMEN COLLECTION SYSTEM
+ 100 DIFFERENT TESTS
CAN BE DONE ON URINE:
• COLOUR
• CLARITY
• ODOUR
• pH
• PROTEIN
• GLUCOSE
• NITRITES
• MICROSCOPIC
ANALYSIS
CAN BE USED TO DIAGNOSE:
• PARASITES
• BACTERIA
• VIRUSES
• ROTAVIRUS
• FUNGI
• ENTERIC DISEASES
• LACTOSE INTOLERANCE
• COLORECTAL CANCER *
* FECAL
OCCULT BLOOD
/ URINE TESTS & STOOL TESTS
13 Confidential. For Internal Use Only.
/ ADDRESSABLE MARKET
14 Confidential. For Internal Use Only.
WORLD
5BI/ySOURCE: SUS, ABIMO, CDC, IFCC & WHO
These organizations estimate the total market
of Stool Collection in about 5 billion/year.
BRAZIL
1OOMM/y
15 Confidential. For Internal Use Only.
/ COMPETITORS
SPECIMEN CONTAINER
R$3
http://www.drogariaaraujo.com.br
FISHERBRAND
U$4
https://www.medexsupply.com
SPECIMEN PAN
U$7
https://www.mooremedical.com
FECOTAINER
€$9
http://www.fecotainer.eu/
PRICE
QUALITY
Imagensilustrativas
U$1,2
Specimen Collection
Facilitator Device
// GUIDELINES-CDC
“COLLECTING STOOL SPECIMENS:
PATIENTS MAY DRAPE PLASTIC
KITCHEN WRAP ACROSS THE
BACK HALF OF THE TOILET,
UNDER THE TOILET SEAT,
TO FACILITATE COLLECTION
OF STOOL SPECIMENS.”
SOURCE: CDC, JANUARY 8, 2004
www.cdc.gov/sars/guidance/F-lab/app4.pdf
16 Confidential. For Internal Use Only.
/ PATENTED & RECOMMENDED
17 Confidential. For Internal Use Only.
/ MAJOR CUSTOMERS - BRAZIL
Faculdade de
Ciências Médicas
18 Confidential. For Internal Use Only.
/ CUSTOMERS - AUSTRALIA
// SOME OF THE NURSING HOMES CURRENTLY USING ColOff®
19 Confidential. For Internal Use Only.
/ CUSTOMER TESTIMONY
‘‘Just wanted to pass on to you the praise
I have just received about your product.
A staff member has just used it for the first
time and she was delighted how stress free
it was for both herself and the resident.
ColOff® in its tiny packet revolutionises
specimen sampling in every clinic.
Infection control has been made quick,
easy and simplistic.
It is a bonus for both nurses and patients
and we have been using ColOff® in our
facility with great results.’’
Stephanie Romano
Care Manager
UPA The Laurels
20 Confidential. For Internal Use Only.
/ TESTIMONY | KEY OPINION LEADERS
‘‘Attest that I approve, use and indicate ColOff® (toilet seat cover) for collection of feces in
laboratory diagnostic exams. ColOff is relevant to the stage of the pre-collection, because it
provides comfort, hygiene and well-being for the patient. The collection can be made as usual
(seated on the toilet), avoiding contamination of waste collected’’
‘‘Give our patients better care and quality does not involve technology or large investment, but
process and efficiency, concern for quality and safety, making sure that our patients feel comfortable.
Most often these concerns end up being protocols that actually create quality for the patient, it is not
necessarily a huge investment in technology or physical infrastructure. These protocols make all the
difference. You create a more standardized way to treat patients.’’
PHYSICIAN PORTER JONES, MD, MBA
Medical Practice and Strategic Partnerships at
The Hospital Israelita Albert Einstein, São Paulo, Brazil
PHYSICIAN ANGELITA HABR-GAMA, MD, PhD
Internationally renowned surgeon named 2014 - Honorary Member
of The American Society forRadiation Oncology (ASTRO).
21 Confidential. For Internal Use Only.
/ TEAM + RECOGNITION
Brazilian Ministry
of Science, Technology
and Innovation
FINALIST 2012
R,D&I RAPID TEST | POCT - R$ 1,4 MM FEDERAL GRANTS
FINALIST 2011
WINNER 2015 WINNER 2012
RANKING 2016
/ THANK YOU!
Facebook®
ColOff Ind.
Eliézer Machado Dias
eliezer@coloff.com.br
Co-founder & CEO
Copyright© 2016 ColOff® is a trademark or
registered trademark of ColOff Industrial Ltda.
The sign and logotype are trademarks.
All rights reserved. Patent Product.

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Improving Stool and Urine Collection with ColOff's Hygienic Solution

  • 2. 2 Confidential. For Internal Use Only. / PROBLEM STOOL COLLECTION 8REJECTION OF EXAM/TESTS 7ERROR DIAGNOSTIC TEST
  • 3. 3 Confidential. For Internal Use Only. / OPPORTUNITY // INEFFECTIVE // UNSANITARY // UNPLEASANT // UNCOMFORTABLE // THE LACK OF STANDARDS IN STOOL COLLECTION, CURRENTLY DONE IN DIVERSE WAYS SPECIMEN CONTAINER NEWSPAPER MAGAZINE PLASTIC BAG PLASTIC BOTTLE ALUMINUM FOIL TOILET SEAT
  • 4. 4 Confidential. For Internal Use Only. COMFORTABLE HYGIENIC SAFE TEST SUSTAINABLE / SOLUTION SEATED ON THE TOILET WATCH THE VIDEO Use our QR Code before using the product// COMMODE SPECIMEN COLLECTION SYSTEM illustrativeimage Specimen Collection Facilitator Device
  • 5. 5 Confidential. For Internal Use Only. / INDIVIDUAL PACK // INDIVIDUAL SACHET. SINGLE USE ONLY. ILLUSTRATIVEIMAGE.PATENTEDPRODUCT. Each ton of Green Polyethylene produced captures and sequesters 2.15* tons of CO2 from the atmosphere. GHG PROTOCOL CARBON FOOTPRINT HYGIENIC USER-FRIENDLY COMFORTABLE
  • 6. Additional Information CATALOG NUMBER 1001-CO ColOff® Individual Sachet - 1 Unit REGULATORY STATUS Notification of Approval for Inclusion of an IVD Medical Device on the ARTG Alpha Medical Solutions DV-2013-IVA-20386-1. AUSTR R 219634. FDA Class I Exempt Device. Cleared for In Vitro Diagnostics Use. HS CODE 39269099 Laboratory Ware / Laboratory Article. BARCODE GTIN-13: 7898948080023 GTIN-14: 17898948080020 SACHET SIZE 5 x 1 x 7 cm UNITS PER CARTON 500 Units CARTON SIZE 30 x 30 x 30 cm WEIGHT PER SACHET 9g 6KgCARTON GROSS WEIGHT MAXIMUM STACKING HEIGHT 4 Cartons / SPECIFICATIONS 6 Confidential. For Internal Use Only.
  • 7. 7 Confidential. For Internal Use Only. / PREVENTION DISEASE DEATHS/DAY DIARRHEA COLORECTAL CANCER - CRC DEATHS/YEAR7OOK 12K ILLUSTRATIVEIMAGES.SOURCE:AMERICANCANCERSOCIETY&WHO.
  • 8. 8 Confidential. For Internal Use Only. / VALUE PROPOSITION ILLUSTRATIVEIMAGES. // ColOff® DOES THE JOB TO COLLECT STOOL AND URINE SAMPLES FOR THE PACIENTS AND HEALTHCARE PROFESSIONALS BENEFITS FOR HEALTHCARE PROFESSIONALS: BENEFITS FOR PACIENTS: •REDUCES ‘‘NO SHOW’’ TESTS •MORE ASSERTIVE DIAGNOSIS •OPTIMIZES & REDUCES COSTS •INFECTION CONTROL INCREASES •COMFORT AND HYGIENE •AVOIDS CONTAMINATION •DIGNITY AND PRIVACY •FACILITATES SPECIMEN COLLECTION
  • 9. 9 Confidential. For Internal Use Only. / CASE ‘‘ROI’’ | RETURN ON INVESTMENT* SPECIMEN CONTAINER Monthly Purchase = 40K UNITS 28K TESTS performed per month = 70% Paid 12K of SPECIMEN CONTAINER kit = Loss $12K ** 30% No Show = Lost Revenue $108K *** 40,000 of ColOff = Investment $60K ColOff - Loss + Lost Revenue = * BRAZILIAN CLINicAL LAB. ** $1 = Average Cost per CollectION Kit: SPECIMEN CONTAINER+ bag+flyer+operational costs+etc. *** Average amount paid by the operator. $60K
  • 10. 1.5 million children <5y die every year from diarrheal diseases 900 million people live without access to treated water 2.6 billion people without access to collection services and sewage treatment 40% children <5y hospitalizations are caused only by rotavirus 1.6 million died from low income-related diseases inadequate water systems and sewage and hygiene deficiencies 10 Confidential. For Internal Use Only. / ENTERIC DISEASES SOURCE:MINISTRYOFHEALTH-BRAZIL(Data/SUS)&WHO.
  • 11. +1 million people are diagnosed with COLORECTAL CANCER (CRC) every year 90% of the patients could be well treated if well diagnosed +700.000 die every year from COLORECTAL CANCER (CRC) 2nd in mortality caused by CANCER in the USA 3rd in mortality caused by CANCER in the WORLD +150.000 new diagnosed cases of COLORECTAL CANCER (CRC) every year +50.000 die every year from COLORECTAL CANCER (CRC) 11 Confidential. For Internal Use Only. SOURCE:AMERICANCANCERSOCIETY. / CRC | USA + GLOBAL
  • 12. // WOMEN ALSO NEED TO COLLECT URINE BY SITTING ON THE TOILET IN THE PHYSIOLOGICAL POSITION. 12 Confidential. For Internal Use Only. / NOTE | COMMODE SPECIMEN COLLECTION SYSTEM
  • 13. + 100 DIFFERENT TESTS CAN BE DONE ON URINE: • COLOUR • CLARITY • ODOUR • pH • PROTEIN • GLUCOSE • NITRITES • MICROSCOPIC ANALYSIS CAN BE USED TO DIAGNOSE: • PARASITES • BACTERIA • VIRUSES • ROTAVIRUS • FUNGI • ENTERIC DISEASES • LACTOSE INTOLERANCE • COLORECTAL CANCER * * FECAL OCCULT BLOOD / URINE TESTS & STOOL TESTS 13 Confidential. For Internal Use Only.
  • 14. / ADDRESSABLE MARKET 14 Confidential. For Internal Use Only. WORLD 5BI/ySOURCE: SUS, ABIMO, CDC, IFCC & WHO These organizations estimate the total market of Stool Collection in about 5 billion/year. BRAZIL 1OOMM/y
  • 15. 15 Confidential. For Internal Use Only. / COMPETITORS SPECIMEN CONTAINER R$3 http://www.drogariaaraujo.com.br FISHERBRAND U$4 https://www.medexsupply.com SPECIMEN PAN U$7 https://www.mooremedical.com FECOTAINER €$9 http://www.fecotainer.eu/ PRICE QUALITY Imagensilustrativas U$1,2 Specimen Collection Facilitator Device
  • 16. // GUIDELINES-CDC “COLLECTING STOOL SPECIMENS: PATIENTS MAY DRAPE PLASTIC KITCHEN WRAP ACROSS THE BACK HALF OF THE TOILET, UNDER THE TOILET SEAT, TO FACILITATE COLLECTION OF STOOL SPECIMENS.” SOURCE: CDC, JANUARY 8, 2004 www.cdc.gov/sars/guidance/F-lab/app4.pdf 16 Confidential. For Internal Use Only. / PATENTED & RECOMMENDED
  • 17. 17 Confidential. For Internal Use Only. / MAJOR CUSTOMERS - BRAZIL Faculdade de Ciências Médicas
  • 18. 18 Confidential. For Internal Use Only. / CUSTOMERS - AUSTRALIA // SOME OF THE NURSING HOMES CURRENTLY USING ColOff®
  • 19. 19 Confidential. For Internal Use Only. / CUSTOMER TESTIMONY ‘‘Just wanted to pass on to you the praise I have just received about your product. A staff member has just used it for the first time and she was delighted how stress free it was for both herself and the resident. ColOff® in its tiny packet revolutionises specimen sampling in every clinic. Infection control has been made quick, easy and simplistic. It is a bonus for both nurses and patients and we have been using ColOff® in our facility with great results.’’ Stephanie Romano Care Manager UPA The Laurels
  • 20. 20 Confidential. For Internal Use Only. / TESTIMONY | KEY OPINION LEADERS ‘‘Attest that I approve, use and indicate ColOff® (toilet seat cover) for collection of feces in laboratory diagnostic exams. ColOff is relevant to the stage of the pre-collection, because it provides comfort, hygiene and well-being for the patient. The collection can be made as usual (seated on the toilet), avoiding contamination of waste collected’’ ‘‘Give our patients better care and quality does not involve technology or large investment, but process and efficiency, concern for quality and safety, making sure that our patients feel comfortable. Most often these concerns end up being protocols that actually create quality for the patient, it is not necessarily a huge investment in technology or physical infrastructure. These protocols make all the difference. You create a more standardized way to treat patients.’’ PHYSICIAN PORTER JONES, MD, MBA Medical Practice and Strategic Partnerships at The Hospital Israelita Albert Einstein, São Paulo, Brazil PHYSICIAN ANGELITA HABR-GAMA, MD, PhD Internationally renowned surgeon named 2014 - Honorary Member of The American Society forRadiation Oncology (ASTRO).
  • 21. 21 Confidential. For Internal Use Only. / TEAM + RECOGNITION Brazilian Ministry of Science, Technology and Innovation FINALIST 2012 R,D&I RAPID TEST | POCT - R$ 1,4 MM FEDERAL GRANTS FINALIST 2011 WINNER 2015 WINNER 2012 RANKING 2016
  • 22. / THANK YOU! Facebook® ColOff Ind. Eliézer Machado Dias eliezer@coloff.com.br Co-founder & CEO Copyright© 2016 ColOff® is a trademark or registered trademark of ColOff Industrial Ltda. The sign and logotype are trademarks. All rights reserved. Patent Product.