The document analyzes the Instagram page of BuzzFeed Animals which has over 414,000 followers. It has been successful due to evoking emotions with funny and cute posts and actively posting daily. However, it could improve by adding more original videos, using Instagram stories, and promoting articles on other social media channels. Based on analysis of comments over the past 90 days, 71% of feedback on its posts has been positive. Suggestions are made to enhance organization of posts and promote videos on other platforms to increase engagement.

1. BuzzFeed Animals
Justin Alvarez, Morgan DeChalus,
Danielle Montoya, Elani Ruddock

2. Buzzfeed Animals’ Instagram
Source: https://www.instagram.com/buzzfeedanimals/

3. What Makes a Successful Instagram Page?
● The ability to drive emotion
● Being active
● Good branding
● Promotion outside of Instagram
● Relatability to its consumers
What is @BuzzFeedAnimals doing right?
● Was created the page 78 weeks ago
● Currently possesses 414,000 followers
● Evokes emotion – a lot of the Instagram
posts are considered to be funny and
cute (according to its followers)
● Actively posts on their page (every day)
● Their memes generate the most
feedback
● Adapts to trends in order to be relatable
to their audience

4. What’s Wrong?
● Don’t promote articles within their
instagram pictures
● Don’t promote Instagram handle on any
other social media channels
● Don’t have enough original content
(mainly videos)
● Don’t utilize the new “Instagram Stories”
feature
● Don’t have influencers (but Dwayne “The
Rock” Johnson is one of the 34 people
they are following)

5. Suggestions for Improvement
● Enhancing cohesiveness – Right now
their pictures are clustered and
unorganized
● Adding more videos – Being more active
would increase their chances of getting
the more views on their Instagram page
● Implementing a grid layout scheme
● Promoting videos on their other
channels (Snapchat, Facebook, Twitter,
Buzzfeed Animals’ page)
● Incorporating the promotion of articles
– This can be accomplished by adding
links to the articles on BuzzFeed Animals
site Source: https://www.instagram.com/p/1OCwbLDidG/

6. Overall Sentiment/Statistics
● The overall sentiment is
significantly good for BuzzFeed
Animals
● They have 71% of positive feedback
and 29% of negative feedback
● What seems to drive the Instagram
page are words/phrases such as
“love,” “too cute,” “so adorable,” etc.
● This is based on the past 90 days
on Instagram
Source: www.30db.com

7. Bibliography
1. @buzzfeedanimals • Instagram photos and videos. (n.d.). Retrieved October 01, 2016, from
https://www.instagram.com/buzzfeedanimals/
2. Instagram photo by @buzzfeedanimals • Apr 8, 2015 at 3:44pm UTC. (n.d.). Retrieved October 02,
2016, from https://www.instagram.com/p/1OCwbLDidG/
3. @. (n.d.). 30dB Opinion Search. Retrieved October 01, 2016, from
https://www.30db.com/samples.php?type=summary