This document outlines Elaine Esberto's 20-year marketing plan to become a SHAVER, which involves sharing her vision and enabling others. Her goals are to be a believer in God, a dependable daughter and sister, a passionate manager, an inspirational communicator, and an environmental photographer. She analyzes her strengths, weaknesses, opportunities, and threats through a SWOT analysis. Daily checkpoints like habit checking, blogging, and training will help ensure she reaches her goals over the 20 years. Her final statement expresses her belief that with God, her team, and dedication, she can never go wrong.
Elaine's 20-Year Marketing Plan to Become a SHAVER
1. My Journey to Paradise
20- year High Performance Highly
Personal Marketing Plan for
the SHAVER Elaine
June 2012 Ateneo Graduate School of Business
2. My Journey to Paradise
A. Daily Rounds
• Mission / Vision
• The way to Paradise – roles
• The instrument to get to my locations –
strategy / things that I should bring with me
B. End in Mind
• Be a SHAVER – ability to SHAre my
Vision and be an enablER
http://elainrose.blogspot.com
3. I ALIGN DAILY
Mission / Vision
To be able to use my skills in
communication, leadership and finance to
share my vision to others in such a way
that they would be empowered and
inspired to dream and become an enabler
to achieve their goals and improve their
quality of life.
http://elainrose.blogspot.com
4. Road Map / Way to Paradise
- signifies the roles that I have to perform in
order for me to get there
1. Believer and an Instrument of God
2. Dependable and Dutiful Daughter
3. Understanding and Generous Sister
4. Passionate, Encouraging and Enabling
Manager
5. Inspirational Communicator
6. Animal Lover Advocate
7. Call to Action Environmental Photographer
8. Committed care taker of myself
http://elainrose.blogspot.com
5. Believer and Instrument of God
Allowing God to be the ruler of my life and be able to share his goodness
by being a friend or advisor to others and by singing gospel songs.
http://elainrose.blogspot.com
6. •Dependable and Dutiful Daughter
Dependable Daughter and a Generous
•v
Sister
http://elainrose.blogspot.com
10. ELAINE ESBERTO - the SHAVER
“E” Bowling Lane- Bowling =
“LANE”
I work in a multinational company where almost everything is done
Electronically. I am responsible to lead my team to go thru a smoother process
which signify as the path/lane that we have to take.
http://elainrose.blogspot.com
11. ELAINE ESBERTO - the SHAVER
Shell – hell = Bird – D = Bir Two = “TO”
“BER”
“S “
Shell is the company that I work with where we aim to fly high and be
able to celebrate.
http://elainrose.blogspot.com
12. ELAINE ESBERTO - the SHAVER
Bowling Lane- Shell – hell Bird – D = Bir
“E” Bowling = “LANE” = “S “ “BER”
Two = “TO”
SHAVER
http://elainrose.blogspot.com
13. Meaning of SHAVER
SHARING VISION DISABLE – DIS+ EN =
ENABLER
TO SHARE MY VISION AND BE
AN ENABLER
http://elainrose.blogspot.com
14. The book that inspire me to
check my pulse
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http://elainrose.blogspot.com
15. Some take aways from the book
Don’t cut corners:
2 winning principles for life and business:
1. There is no shortcut to success
2. The race for quality has no finish line.
APPLICATIONS:
•Shortcuts will never win us.
•Cutting things just to make it easier tends to end up
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unsuccessful.
•It would be better if I can experience things one step
at a time and ensure that goal will be achieved.
•Triumph on those projects where we exceeded much
efforts yield a better and happy feeling over those
whom we haven’t exerted much efforts.
http://elainrose.blogspot.com
16. Some take aways from the book
Make things Happen:
“There are only three kinds of people in the workplace:
1. Those who make things happen.
2. Those who wait for things to happen.
3. Those who ask “What happen?”
Do Not Gamble:
“Life is a matter of choice not chance.”
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APPLICATIONS:
•Do not let the wrong doings eat you.
•Be the catalyst of change, spear-head it and be the change.
•We always have a choice to make things right and if we are in that position whether to
accept the old practice or INNOVATE .. Always to choose to be better.
•Changes will improve and make us stronger.
http://elainrose.blogspot.com
17. Some take aways from the book
Love your Work:
“Work to become, not to acquire!”
Keep your Balance:
“It seems that the more technology I
have, the less hours I get to sleep!”
Run the Race:
“Reach down and lift the others up.
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It’s the best exercise you can get.”
APPLICATIONS:
•Do not allow our work to rule our life.
•Work in order to be better and bring our the passion in you.
•There are other things still important than work itself. It is our own life, own self, our family
and the people around us.
•Have a work life balance so you can enjoy and be productive
http://elainrose.blogspot.com
18. Analyzing the real me… SWOT
SWOT analysis is a method for
analysing a business, its resources, and its
environment.
•It is a strategic planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or in a business
venture.
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•It involves specifying the objective of the business
venture or project and identifying the internal and
external factors that are favorable and unfavorable to
achieving that objective.
http://elainrose.blogspot.com
21. The 20 year journey is worth
everyday of it…
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http://elainrose.blogspot.com
22. Daily Checkpoints to make sure
I’ll get there…
• Habit Check
• Slowly but surely move my way up
• Improve and Change
• Food monitoring
• Cash Management / Invest
• Blogs
• Grab the opportunity to be trained
• Seize the moment
• Time Check
http://elainrose.blogspot.com
23. My Final Statement
As a Manager, I am successful if my team meets our targets
and reach their goals. My team is my family, my colleagues,
my staff, my bosses, my classmates and my community.
Though we are driven to be on Top, but it’s how we improved,
how we coordinated and helped each other that matters the
most.
God gave me these talents in order to be shared, be utilized
in such a way that I can touch other people’s lives and be able
to bring back the glory to HIM. I know I can make it happen,
with HIM, with my team and my dedication, I know I can never
go wrong…
http://elainrose.blogspot.com
24. My Journey to Paradise
20- year High Performance Highly
Personal Marketing Plan for
the SHAVER Elaine
June 2012 Ateneo Graduate School of Business