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Business Model
Business Model
A business model describes the rationale
of how an organization creates, delivers,
and captures value
Business Model Generation,
Osterwalder & Pigneur, 2010
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Value Offering
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Value Proposition
The bundle of products and services that create value to
solve customer problems and satisfy customer needs,

Newness, Improving Performance, Customization

Economic, Functional, Emotional values
Business Model Generation,
Osterwalder & Pigneur, 2010
Customers
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Customer Segment
The target groups of people or organizations an enterprise
aims to reach and serve using value propositions

Mass, Niche, Segmented, Diversified, Multi-sided Platform
Business Model Generation,
Osterwalder & Pigneur, 2010
Distribution Channel
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Channels
Business Model Generation,
Osterwalder & Pigneur, 2010
Customer Relation
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Customer
Relationship
 Motive: Customer acquisition, Customer retention , Boosting sales (upselling)
 Activities: Personnal assistance, Self-service, Automated services,
Communities, Co-creation
Business Model Generation,
Osterwalder & Pigneur, 2010
Revenue Stream
 Transaction, Recurring revenue
 Product sale, Usage fee, Subscription fees, Brokerage fees, Renting/ Lending/
Leasing, Licensing, Advertising
Business Model Generation,
Osterwalder & Pigneur, 2010
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Revenue Stream
Business Model Generation,
Osterwalder & Pigneur, 2010
Key Resources
Key Activities
Key Partners
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Key Resources
Describes the most important assets required to make a business model work
 Human, Intellectual, Physical, Financial
Business Model Generation,
Osterwalder & Pigneur, 2010
Key Activities
Describes the most important things a company must do to make its business
model work
Business Model Generation,
Osterwalder & Pigneur, 2010
8

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Key Partnership
 Motives: Optimization, Risk reduction, Acquisition of particular resources and activities
 Model: Strategic alliances, Coopetition, Joint ventures, Buyer-supplier relationships
Business Model Generation,
Osterwalder & Pigneur, 2010
Cost Structure
Describes all costs incurred to operate a business model
 Fixed, Variable costs
 Economic of Scale, Economic of Scope
Business Model Generation,
Osterwalder & Pigneur, 2010
9

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Exercise
Menghadirkan
Produk/ Service Baru
Buatlah sebuah konsep produk/layanan baru kemudian
tuangkan konsep tersebut dalam sebuah model bisnis
(Business Model).
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