3. Company Description
• Introduction
people Clothes, T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers and accessories boutique (Especially
Batik) in Semarang, Central Java
• Mission Statement
“To make shopping a pleasant, yet inexpensive experience for People , while providing their lives with a
sense of confidence and beauty.”
• Tagline
“Be Indonesia !! ”
10. Overview
•Latest trends at the best prices
• Sell clothes,T-
Shirt, Dress, Cardigan, Blouse, Shoes, Trousers, Bag, Etc
.
•Located in Tlogosari Street, Semarang
•Unique and exclusive selection of merchandise
11. Challenges and Risks
•Delay in store opening
•Overstocked inventory
•Shortage of inventory
•Decreased in sales
•Shrinkage
•Competition
12.
13. Year 1 -Overview
• Position ourselves in the market.
• Loyal clientele.
• Engage the community (Connect to a Network)
• Take advantage of word of mouth, social media.
• Reach our goal of Rp 50.000.000 in sales for the first month.
• Acquire a database of clients and prospects of at least 2,000
people.
14. Positioning
• Batik Boutique Located in Tlogosari Street, Semarang
• Batik Boutique provides various types of patterned batik clothing which is certainly
a great fit with the culture and very fitting used in Indonesian society.
Our brand
personality is:
Stylish
Innovative
Exclusive
15. Differentiation
₪Only store with Indonesian Style (Especially Batik).
₪Strong competitive advantage on quality and
pricing.
₪Service orders according to customers wishes batik
clothes or blouse.
₪Online updates
16. Mix
Online promotion true Facebook or BBM
Spread brochures
Give some free marchandise
Give some discount for some product in great quantities
purchases
17.
18. Details of capital ( year ) :
First -year lease location : Rp 80.000.000
Renovation & Interior Design : Rp 50.000.000
Equipment and supplies : Rp 60.000.000
Clothes, Blouse, Bag, T-shirt, etc. wholesale : Rp 400.000.000
Costs and promotional soft opening early : Rp 10.000.000
The cost of the first year salary of employees : Rp 48.000.000
( 4 employees )
Other costs ( electricity , taxes , water ) first year : Rp 30.000.000
Total capital Rp 678.000.000
19. Batik Boutique business profit
projections :
To boutiques usually projected gross profit was
approximately 30% - 50 % of income .
The average Batik Boutique will be able to sell 200 million
per month , so the gross profit per month is about
100 million . If the value is taken safety net profit is
50 % of the gross profit , the average monthly
net profit was 50 million .
