Presentasi produk english

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Presentasi produk english

  1. 1. HERDIAN RUDI PRADIPTA EKA ROCHANINGRUM NURA YULI fadhilahningrum RISA YUNITA PRESENT
  2. 2. BATIK BOUTIQUE
  3. 3. Company Description • Introduction people Clothes, T-Shirt, Dress, Cardigan, Blouse, Shoes, Trousers and accessories boutique (Especially Batik) in Semarang, Central Java • Mission Statement “To make shopping a pleasant, yet inexpensive experience for People , while providing their lives with a sense of confidence and beauty.” • Tagline “Be Indonesia !! ”
  4. 4. Founder and ceo
  5. 5. Clothes T-Shirt Dress Cardigan Rp 70.000- Rp 90.000 Rp 80.000- Rp 150.000 Rp 80.000- Rp 150.000 Rp 100.000- Rp 250.000
  6. 6. Blouse Shoes Trousers Bag Rp 60.000- Rp 150.000 Rp 80.000- Rp 150.000 Rp 90.000- Rp 200.000 Rp 90.000- Rp 300.000
  7. 7. Overview •Latest trends at the best prices • Sell clothes,T- Shirt, Dress, Cardigan, Blouse, Shoes, Trousers, Bag, Etc . •Located in Tlogosari Street, Semarang •Unique and exclusive selection of merchandise
  8. 8. Challenges and Risks •Delay in store opening •Overstocked inventory •Shortage of inventory •Decreased in sales •Shrinkage •Competition
  9. 9. Year 1 -Overview • Position ourselves in the market. • Loyal clientele. • Engage the community (Connect to a Network) • Take advantage of word of mouth, social media. • Reach our goal of Rp 50.000.000 in sales for the first month. • Acquire a database of clients and prospects of at least 2,000 people.
  10. 10. Positioning • Batik Boutique Located in Tlogosari Street, Semarang • Batik Boutique provides various types of patterned batik clothing which is certainly a great fit with the culture and very fitting used in Indonesian society. Our brand personality is:  Stylish  Innovative  Exclusive
  11. 11. Differentiation ₪Only store with Indonesian Style (Especially Batik). ₪Strong competitive advantage on quality and pricing. ₪Service orders according to customers wishes batik clothes or blouse. ₪Online updates
  12. 12. Mix Online promotion true Facebook or BBM Spread brochures Give some free marchandise Give some discount for some product in great quantities purchases
  13. 13. Details of capital ( year ) :  First -year lease location : Rp 80.000.000  Renovation & Interior Design : Rp 50.000.000  Equipment and supplies : Rp 60.000.000  Clothes, Blouse, Bag, T-shirt, etc. wholesale : Rp 400.000.000  Costs and promotional soft opening early : Rp 10.000.000  The cost of the first year salary of employees : Rp 48.000.000 ( 4 employees )  Other costs ( electricity , taxes , water ) first year : Rp 30.000.000 Total capital Rp 678.000.000
  14. 14. Batik Boutique business profit projections : To boutiques usually projected gross profit was approximately 30% - 50 % of income . The average Batik Boutique will be able to sell 200 million per month , so the gross profit per month is about 100 million . If the value is taken safety net profit is 50 % of the gross profit , the average monthly net profit was 50 million .
  15. 15. Herdian Rudi Pradipta – Eka Rochaningrum – Nura Yuli – Risa Yunita

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