Graphic design plays an important – but often overlooked – role in business. Good graphic design enhances brand perception and increases revenue. Graphic design is, at the most basic level, creating something visually appealing. Graphic design is also about telling stories and capturing the essence of a brand. Creating the right images, logo design, and layouts, and using typography appropriately, can help communicate the personality of a brand. Companies looking for graphic designers give their business an online professional presence and expect them to be storytellers. After all, graphic designers are the brain behind a company's branding and marketing. Give your freelancing career a rise, Join eiliana.com for better freelancing projects.