Indian e-commerce industry witnessed a landmark day on 6th October, with two e-tailing giants, Flipkart and Snapdeal, locked horns to woo consumers with interesting discounts and in turn recorded highest sales.
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1. Flipkart vs Snapdeal: Who won the race on Oct 6?
• Indian e-commerce industry
witnessed a landmark day on 6th
October, with two e-tailing giants,
Flipkart and Snapdeal, locked
horns to woo consumers with
interesting discounts and in turn
recorded highest sales.
• Taking data from research done
by Team Pumpkin, Flipkart
emerged as a clear winner in
terms of overall sales.
4. Flipkart vs Snapdeal
• With respect to influencers, the
report states that Snapdeal mostly
had real fans tweeting about the
hashtag, which could’ve resulted in
lesser impressions and mentions
while Flipkart, on the other hand,
had a lot of Deal ids and News people
mentioning them, increasing their
reach by millions.
• Survey study suggests Flipkart was
clearly leading with mentions as
opposed to Snapdeal. Data for the
past seven days suggests overall
mentions for Flipkart were 12511
while for Snapdeal, the number of
mentions was 7351.