JC Penny Realty was started by agents seeking to provide experienced, caring real estate services. They have become a leader in residential, vacation, and investment sales in Central Florida, which is known as the "Vacation Capital of the World" that attracts over 65 million visitors annually seeking theme parks, golf, and shopping. JC Penny Realty maintains a top 3% market share for residential and vacation home sales in the area. They provide a 7-step process to guide clients from establishing goals to negotiating contracts to a successful closing.

1. RESIDENTIAL, VACATION & INVESTMENT SALES

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JC Penny Realty was started by a handful of agents with a common goal to provide buyers and
sellers the opportunity to work with experienced, caring Realtors®. Through the years, JC Penny
Realty has become a leader in real estate and investment sales. This is made possible due to the
loyalty of our customers, our reputation for knowledge, and our first-class customer service.

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Central Florida is known as the Vacation Capital of the World. Over 65 Million people travel to the
area each year to play in the sun. From Theme Parks to Championship Golf and First-Class
Shopping, Central Florida has it ALL! And with an increasing number of visitors, Short Term
Vacation Home Rentals are in high demand.

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The popularity of these Vacation Homes provides investment opportunities for International
Sellers and Buyers. Our clientele come from all around the world. We take great pride in
maintaining our position within the top 3% for Residential and Vacation Home Sales in
the Central Florida area.

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STEPS TO SUCCESS
From determining your needs and goals to closing the sale, JC Penny Realty is
with you every step of the way.
1. Establish a Strategic Plan to meet your goals
2. Prepare a Broker’s Price Opinion on your property
3. Develop Pricing Strategy
4. Coordinate all necessary paperwork to list and sell your home
5. Initiate JCPR’s Powerful Marketing Campaigns
6. Negotiate a Purchase Contract
7. Manage the Transaction from Contract to Close
Selling Your Home

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ESTABLISH A STRATEGIC PLAN
Each homeowner has different reasons for selling their home. Based upon your
selling needs, we work with you in determining the following:
o Motivation
o Timing
o Personal Property – turn-key or vacant
o Condition of Home – overview and recommendations
o Communication with Property Management Company
o Intellectual Property – website and future bookings
Step 1

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o Compile market data information to determine Fair Market Value
o Apply upgrades or improvements made since your original purchase
PREPARE A BROKER’S PRICE OPINION
Step 2

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DEVELOP A PRICING STRATEGY
o Based upon current market conditions and time of year
o Based upon interior and exterior condition of house and property
Step 3

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COORDINATE ALL NECESSARY PAPERWORK
TO LIST AND SELL
o IRS paperwork coordination with Accountant
o HOA documents
o Profit and Loss Statement for rental income (if applicable)
o Repairs and Maintenance information
o Title Company documents (i.e. mortgage payoff)
Step 4
Please note you may be entitled to a
Title Insurance discount if home was
purchased within the past 3 years.

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INITIATING JCPR’S POWERFUL MARKETING CAMPAIGNS
o Local marketing begins with signage (where allowed) and full color flyers
o A minimum of 25 professional interior and exterior photos
o National marketing begins with showcasing your home to hundreds of MLS
website affiliates (i.e. Realtor.com, Zillow.com, etc.)
o Our listing outreach extends to thousands of 3rd party affiliate websites.
o A Social Media marketing campaign which includes lead generation for your
property.
o International marketing using the UK’s most popular property listing services.
Step 5

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NEGOTIATE A PURCHASE CONTRACT
o We know your competition. This provides you with the best position when
negotiating the terms of the Sales Contract.
o No gazumping! All contracts must be in writing. We require proof of funds
and/or financing pre-approval letters for all offers made on your property.
Step 6

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MANAGE THE TRANSACTION FROM CONTRACT TO CLOSE
o Review all documents/contracts in the transaction
o Coordinate with the title company and cooperating agent to ensure
all timelines and due dates are honored
o Verify receipt of escrow by the title company
o Coordinate with buyer’s agent to schedule inspections, surveys and
appraisals
o Prepare addendums if needed
o Update all parties involved in the transaction as needed
Step 7
There are many steps in the process to move a contract through to a successful
closing. We work together to see that the process goes smoothly.

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JC Penny Realty is Your Trusted Professional. Our commitment is to provide
you with the exceptional service you expect and deserve.